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MyHeritage new logo.jpg
Type Privately held company
Founded 2003
Headquarters Or Yehuda, Israel (near Tel Aviv)
CEO Gilad Japhet
Industry Internet
Products Social network service
Genealogy software
Employees 164
Type of site Social Network Service
Registration Yes
Available in 40 languages: English, Spanish, Portuguese, Portuguese (Brazil), Catalan, French, Chinese (Mandarin), Japanese, Korean, Turkish, Italian, German, Russian, Swedish, Norwegian, Hebrew, Dutch, Greek, Thai, Hindi, Ukrainian, Czech, Slovakian, Polish, Hungarian, Finnish, Danish, Romanian, Bulgarian, Serbian, Croatian, Lithuanian, Malay, Arabic, Persian, Latvian, Afrikaans.
Current status Active

MyHeritage is a commercial family-oriented social network service and genealogy website. It allows paying members to create their own family websites, share pictures and videos, organize family events, create family trees, and search for ancestors.[1][2] With over 75 million users, MyHeritage is one of the largest sites in the social networking and genealogy field.[3][4]

In 2003, CEO Gilad Japhet and a team of genealogy enthusiasts founded MyHeritage in Japhet's living room in the moshav of Bnei Atarot, just outside Tel Aviv, Israel.[5]

Within seven years, the company had grown to its current size as a community of more than 75 million users, 1.5 billion profiles and over 4 billion historical records. There are more than 27 million family trees and 163 million photos on the site, and the site is accessible in 40 languages.[6]


In 2008, the company raised $15 million,[7] when venture capital firm Index Ventures joined Accel, which had invested earlier in the company.[8][9] In 2008, MyHeritage acquired Kindo, another family social network site that was popular in Europe.[10]

In February 2010 MyHeritage acquired the Germany Online Social Networking GmbH (OSN) who had genealogy web sites in ten different languages, which are represented in over 15 countries: among others[11] in Germany,[12] in Poland[13] in the US. OSN started in June 2007 with the project and was able to grow within two years to over 10 million trees with over 100 million profiles. With this new acquisition, MyHeritage grew in size and added a number of new features.[14]

In June 2011 MyHeritage also acquired the Polish Family Network,, from Polish Internet publishing company Wirtualna Polska.[15]

In November 2011 MyHeritage acquired U.S based, a subscription service that provides access to a large database of historical content including census, birth, marriage and death records, as well as a sizeable archive of historical newspapers.[16]

In December 2011 MyHeritage released its Mobile App for iPhone, iPad and Android.[17][18]

In June 2012 MyHeritage surpassed 1 billion profiles.[19] MyHeritage also launched SuperSearch,[20] a search engine for over 4 billion historical records.

In September 2012, MyHeritage introduced Record Matching, a technology that automatically compares billions of historical records to the 1 billion profiles on MyHeritage, and alerts users whenever a match is found for a relative in their family tree.[21][22]

In November 2012, MyHeritage acquired Geni,[23] which focuses on building a family tree of the world.

In April 2013, MyHeritage released Family Tree Builder 7.0 – its popular free genealogy software – with new features including sync, unicode and Record Matches.[24]

In May 2013, MyHeritage announced the addition of all the historic U.S. Census records from 1790–1930 to its record collection.[25]

In May 2013, MyHeritage launched Record Detective, the first technology of its kind to automatically extend the paper trail from a single historical record to other related records and family tree connections. The technology generates new leads and discoveries by turning a single record into a door to more by automatically including a summary of additional records and individuals in family trees relating to it.[26]

In October 2013, MyHeritage entered into a strategic partnership with leading genealogy organization FamilySearch, bringing billions of global historical records and family tree profiles spanning hundreds of years to MyHeritage.[27]

In December 2013, MyHeritage launched a major family history initiative in the Nordic countries.[28]

In February 2014, MyHeritage teamed up with BillionGraves to digitally preserve the world's cemeteries through a global initiative.[29]

In April 2014, MyHeritage announced reaching the milestone of surpassing 5 billion historical records.[30]

In October 2014, MyHeritage partnered with EBSCO Information Services to bring MyHeritage to libraries and educational institutions worldwide.[31]

In October 2014, MyHeritage announced a strategic collaboration and product integration with 23andMe .[32]

Web services[edit]

Family sites[edit]

MyHeritage is the largest global, family history online network offered in 40 languages. One of its primary services is its free, personal family websites that allow members to connect and stay in touch with relatives, build an online family tree, share photos, events, messages and videos. Members can invite other family members to join their site to stay in touch with family.

Photo tagging[edit]

MyHeritage is able to automatically tag the faces of people in photos that members upload onto their family pages. If the person in the photo is in the family tree, then the software can also identify them automatically.

Research and genealogy tools[edit]

MyHeritage genealogy research allows users to search for their ancestors online with an online database, SuperSearch,[20] of over 4 billion historical records worldwide including birth, marriage, death, census, military, and immigration records. SuperSearch also contains the world's largest collection of historical newspapers.

MyHeritage has many genealogy technological tools to help in family history research.

MyHeritage’s SmartMatching technology[33] intelligently matches each family tree to hundreds of millions of profiles in other family trees. Members will get notified about new matches and compare profiles in family trees to lead to new family discoveries.

A Record Match is a document relevant to one’s family history, such as a birth record, tombstone or census record. Record Matches[34] automatically finds relevant historical records for every family tree on MyHeritage by constantly comparing each tree on MyHeritage to more than 4 billion historical records on SuperSearch. It is the world’s first and only technology to find family tree matches in newspaper articles, books, and other free text documents, using semantic analysis. It is also the first to translate names between languages.

The Record Detective™ is a first of its kind technology to automatically generate new leads and discoveries by turning a single record into a door for more.[35] Using highly accurate technology with almost no false positives, a record found in SuperSearch will automatically include a summary of additional records and individuals in family trees relating to it.

Timeline and Timebook[edit]

MyHeritage allows users to automatically generate timelines and timebooks from their family data. Timelines show an interactive story of the family, displaying births, marriages, deaths, as well as photographs and videos that are stored on the site. Timebooks show the life and story of individuals in the tree through pictures and information.[36][edit]

Main article:

In November 2012, Geni was acquired by MyHeritage.[37] Geni is a genealogy and social networking website with the goal of creating a family tree of the world.[38][39] While family profiles are private,[40] Geni’s mission is to create a shared family tree of common ancestors. By combining research into a single tree that users work on together, users can focus on verifying information and on new avenues of research, rather than spending time duplicating research that others have already done. Over 98.6 million profiles were created on Geni by over 5.8 million users as of December 2010.[41][42]


MyHeritage has an iPad, iPhone and Android app where people can view and edit their family trees, research historical data bases and capture and share photos. The apps are free.

Genealogy software[edit]

Record Detective[edit]

Record Detective™ is the first technology of its kind[43] to automatically generate new leads and discoveries by turning a single historical record into a door to more. A record discovered in MyHeritage's online record database, SuperSearch, will provide a summary of additional records and individuals in family trees relating to it. For example, a U.S. census record will lead to more entries of the same person in earlier or later years, as well as for the whole household. Gravestones, newspaper articles or immigration papers may also be displayed of the person's spouse, children or parents using highly accurate technology with almost no false positives.

Family Tree Builder[edit]

Family Tree Builder
Person Display
Developer(s) MyHeritage
Stable release 7.0 / Apr 2013
Operating system Windows
Available in Multilingual 40 languages[44]
Type Genealogy software
License Freeware and retail (Premium version)

Family Tree Builder (FTB) is a genealogy software package which allows the user to create family trees. The free download version is distributed as freeware, with no restrictions, although registration is required to run the software. Users may pay a fee to "unlock" the additional features in the Premium version. Users may add birth, death, and marriage dates, notes about where their ancestors lived, their profession, hobbies and interests, and pictures of ancestors. The program can also create charts that show how two people are related. Users can build their family tree either offline or on a secure online site, and offline trees can be published to a family site.

FTB has a Smart Matching feature, which searches the MyHeritage database looking for family tree profiles that match.[45] The program checks the name, birth date, and parents of the entries in the database, and when it finds similar tree profiles, tells the user who created each tree, who may then confirm the match or not. This allows people to share their family trees and genealogy research with the entire MyHeritage community. Genealogists can find other family historians who have common ancestors, and fill in holes in their family tree that other people have completed.

In April 2013, MyHeritage released Family Tree Builder 7.0[24] which added new features including a two-way sync that allows members to edit and access their family tree from the desktop, online site or through the mobile application. Other new features include Record Matches[46] and Unicode. Other aspects of FTB include automatic face detection technology, a maps module based on integration with Google Maps, and Smart Research - a technology to research the family tree's individuals in key genealogy databases.


MyHeritage has 3 types of subscriptions.

  1. Free basic, limited to 250 people in tree.
  2. Premium, up to 2500 people in tree, increased storage, Smart Matching, Priority support, and some power features
  3. PremiumPlus, adds unlimited people in tree, unlimited storage, Search trees, and some additional power features
  4. Data, full access SuperSearch (allows you to search in billions of records from around the world), and Record Matches.

External links[edit]


  1. ^ Vascellaro, Jessica E. (2006-06-22). "New Ways to Dig For Your Roots Online". Wall Street Journal. Retrieved 2008-01-21. 
  2. ^ "". Washington Post. 2006-01-29. Retrieved 2008-01-21. 
  3. ^ "Family Trees Grow Online, Advice On Researching Your Roots". CBS News. 2006-11-25. Retrieved 2008-01-21. 
  4. ^ "MyHeritage Media Kit". Retrieved 2011-11-22. 
  5. ^ "Company history and culture". Retrieved 2008-01-21. 
  6. ^ "MyHeritage Media Kit". Retrieved 2010-08-04. 
  7. ^ "Good news: top investors join the MyHeritage family". Retrieved 2013-05-31. 
  8. ^ "Good news: top investors join the MyHeritage family". 
  9. ^ "MyHeritage Takes 180 Million People Profiles To War With Geni". TechCrunch. Retrieved 2008-01-21. 
  10. ^ "MyHeritage acquires Kindo,TechPluto". Retrieved 2013-05-31. 
  11. ^ "" (in German). Retrieved 2013-05-31. 
  12. ^ "" (in Polish). 2010-09-20. Retrieved 2013-05-31. 
  13. ^ "". 2011-01-31. Retrieved 2013-05-31. 
  14. ^ MyHeritage Buys Germany's OSN, Now 540 Million Profiles Strong, by Sarah Lacy, Feb 2, 2010, TechCrunch
  15. ^ "Exclusive: MyHeritage acquires Poland's, now 760 million profiles strong". TechCrunch. 2011-06-07. Retrieved 2013-05-31. 
  16. ^ "Social Network For Families MyHeritage Furthers U.S. Presence With Acquisition Of FamilyLink". TechCrunch. 2011-11-21. Retrieved 2013-05-31. 
  17. ^ "MyHeritage for iPhone, iPod touch, and iPad on the iTunes App Store". 2013-05-07. Retrieved 2013-05-31. 
  18. ^ "MyHeritage - Android Apps on Google Play". Retrieved 2013-05-31. 
  19. ^ Wilhelm, Alex (2012-06-11). "MyHeritage Hits 1 Billion Profiles and Announces New Features". Retrieved 2013-05-31. 
  20. ^ a b "Introducing SuperSearch - - English blog". Retrieved 2014-05-15. 
  21. ^ "Introducing Record Matching". 19 September 2012. Retrieved 14 November 2013. 
  22. ^ "MyHeritage automates record-matching as genealogy wars heat up — Tech News and Analysis". 2012-09-19. Retrieved 2013-05-31. 
  23. ^ "Geni is Joining the MyHeritage Family". Geni. November 2012. Retrieved 2012-11-28. 
  24. ^ a b "New Release: Family Tree Builder 7.0". 2013-04-17. 
  25. ^ "MyHeritage: All US census records now available!". 2013-05-01. 
  26. ^ "Introducing Record Detective: A breakthrough technology for family history". 2013-05-16. 
  27. ^ "New partnership with familysearch adds billions of records to myheritage". 2013-10-15. 
  28. ^ "New: MyHeritage adds millions of nordic records". 2013-12-11. 
  29. ^ "MyHeritage and BillionGraves join forces to digitally preserve the world’s cemeteries". 2013-12-11. 
  30. ^ "MyHeritage Reaches New Milestone: 5 Billion Historical Records!". 2013-12-11. 
  31. ^ "MyHeritage Partners with EBSCO Information Services to Bring MyHeritage to Libraries and Educational Institutions Worldwide". Business Wire. 2014-10-07. 
  32. ^ "23andMe and MyHeritage Announce Strategic Collaboration and Product Integration". Business Wire. 2014-10-21. 
  33. ^ "Smart Matching". MyHeritage. Retrieved 2014-05-15. 
  34. ^ "Introducing Record Matching - - English blog". Retrieved 2014-05-15. 
  35. ^ "Introducing Record Detective™: A breakthrough technology for family history - - English blog". Retrieved 2014-05-15. 
  36. ^ "New on MyHeritage: Timeline and Timebook Features". 2010-03-30. 
  37. ^ "Geni is Joining the MyHeritage Family". Geni. 
  38. ^ Arrington, Michael (2007-01-12). "PayPal, Pulp Fiction and Geni". TechCrunch. Retrieved 2007-01-20. 
  39. ^ " launches venture backed family tree site". 2007-01-16. Retrieved 2007-01-20. 
  40. ^ "Geni Privacy". Geni. 
  41. ^ The Big Tree Approaching 50 million profiles.
  42. ^ "Interview with David Sacks, Geni and Yammer". 2008-09-30. Retrieved 2008-11-02. 
  43. ^ "Introducing Record Detective: A breakthrough technology for family history". 
  44. ^ "Family Tree Builder". Retrieved 2009-04-02. 
  45. ^ "Smart matching". Retrieved 2009-04-02. 
  46. ^ "Introducing Record Matching". 2012-09-19.