My Little Pony: Friendship Is Magic
|My Little Pony: Friendship Is Magic|
|Based on||My Little Pony
by Bonnie Zacherle
|Developed by||Lauren Faust|
|Theme music composer||Daniel Ingram|
|Opening theme||"Friendship Is Magic"|
|Ending theme||"Friendship Is Magic" (instrumental)|
|Country of origin||
|No. of seasons||5|
|No. of episodes||99 (list of episodes)|
|Running time||22 minutes|
|Original channel||Hub Network (2010–2014)
Discovery Family (2014–present)
|Original release||October 10, 2010– present|
My Little Pony: Friendship Is Magic is a children's animated television series produced by Hasbro Studios in the United States (for scripts) and at DHX Media's studio located in Vancouver, British Columbia (for animation; formerly known as Studio B Productions). The series, based on Hasbro's My Little Pony line of toys and animated works, is intended for girls age two through 11 and is often referred to be the fourth generation or "G4" of the My Little Pony franchise, as classified by collectors, following earlier lines and television show tie-ins in the 1980s and 1990s. The series premiered on October 10, 2010, on The Hub, later rebranded as the Hub Network, an American pay television channel partly owned by Hasbro. The show is currently in its fifth season, which premiered on April 4, 2015, and a sixth season is already planned. The show is broadcast internationally in dozens of countries in more than twenty languages. Two feature films, My Little Pony: Equestria Girls and its sequel Rainbow Rocks, have been made and shown in limited theatrical screenings prior to broadcast and home media release. A feature-length film separate from the Equestria Girls brand has also been announced for a theatrical release sometime in 2017.
Hasbro selected animator Lauren Faust as the creative director and executive producer for the show. Faust sought to challenge the established nature of the existing My Little Pony line, creating more in-depth characters and adventurous settings while incorporating Hasbro's suggestions for E/I ("educational and informational") content and marketing of the toy line. Faust left the show during the production of the second season, but is credited as a consulting producer. Jayson Thiessen, the show's supervising director, became the showrunner starting with season two.
The show follows a studious unicorn pony named Twilight Sparkle as her mentor Princess Celestia guides her to learn about friendship in the town of Ponyville. Twilight becomes close friends with five other ponies: Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each represents a different face of friendship, and Twilight discovers herself to be a key part of the magical artifacts known as the "Elements of Harmony". The ponies share adventures and help out other residents of Ponyville, while working out the troublesome moments in their own friendships.
The show has been critically praised for its humor and moral outlook. Despite the target demographic of young girls, Friendship Is Magic has also gained a large following of older viewers, mainly young and middle-aged men, who call themselves "bronies". Reasons for this unintended appreciation include Faust and her team's creative writing and characterization, the expressive Flash-based animation style, themes that older audiences can appreciate, and a reciprocal relationship between Hasbro, the creators, and the fans. Portions of the show have become part of the remix culture, and have formed the basis for a variety of Internet memes. As a result, in part of this unexpected cross-demographic audience interest, the series has become a major commercial success, becoming the most highly rated original production in the Hub Network's broadcast history and leading to new merchandising opportunities for Hasbro, including books, clothing, collectible trading cards, and comics.
- 1 Origin
- 2 Production
- 3 Premise
- 4 Cast and characters
- 5 Episodes
- 6 Distribution
- 7 Merchandise and other media
- 8 Reception
- 9 See also
- 10 Notes
- 11 References
- 12 External links
Hasbro, Inc. has produced several incarnations and lines of toys and entertainment related to the My Little Pony franchise, often labeled by collectors as "generations". The animated series My Little Pony Tales, premiered in 1992, was the toy line's most recent television series before Friendship Is Magic, and it featured the pony designs of the first toy line. It was followed by various direct-to-video releases, which featured later designs up to the third incarnation of the franchise. Just as Michael Bay's film had helped to boost the new Transformers toy line, Hasbro wanted to retool the My Little Pony franchise and update it to better suit the current demographic and taste of young girls. According to Margaret Loesch, CEO of Hub Network, revisiting properties that had worked in the past was an important programming decision, influenced to an extent by the opinions of the network's programming executives, a number of whom were once fans of such shows. Senior Vice President Linda Steiner also stated that they "intended to have the show appeal to a larger demographic", with the concept of "co-viewing" of parents with their children being a central theme of the Hub Network's programming. Central themes that Hasbro sought for the show included friendships and working together, factors they determined from market research in how girls played with their toys.
Animator and writer Lauren Faust approached Hasbro, seeking to develop her girls' toys property "Galaxy Girls" into an animated series. Faust, who had previously worked on Cartoon Network's The Powerpuff Girls and Foster's Home for Imaginary Friends (both created by her husband Craig McCracken), had been pitching original animation aimed at girls for years, but had always been rejected by studios and networks because cartoons for girls were considered unsuccessful. When she pitched to Lisa Licht of Hasbro Studios, Licht showed Faust one of their recent My Little Pony animated works, Princess Promenade, "completely on the fly". Licht considered that Faust's style was well suited to that line, and asked her to consider "some ideas where to take a new version of the franchise".
Faust was initially hired by Hasbro to create a pitch bible for the show, allowing her to get additional help with conceptualization. Faust said she was "extremely skeptical" about taking the job at first because she had always found shows based on girls' toys to be boring and unrelatable. My Little Pony was one of her favorite childhood toys, but she was disappointed that her imagination at the time was nothing like the animated shows, in which the characters, according to Faust, "just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying". With the chance to work on My Little Pony, she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness". To do this, she incorporated into the design of the characters and the show many elements that contradicted idealized stereotypes of girls, such as diverse personalities, the message that friends can be different and can get into arguments but still be friends, and the idea that girls should not be limited by what others say they can or cannot do. Elements of the characters' personalities and the show's settings were based on her own childhood imagination of the ponies' adventures, in part inspired by the animated shows that her brothers would watch while growing up, such as Transformers and G.I. Joe; she considered that she was making Friendship Is Magic "for me as an eight-year-old". Faust still aimed for the characters to be "relatable" characters, using stereotypical "icons of girliness" (such as the waif or the bookworm), as to broaden the appeal of the characters for the young female audience.
Faust stated that as she provided Hasbro with more of her ideas for the show, she was inspired by their positive response to the non-traditional elements. Faust had initially pitched the show to include "adventure stories" in a similar proportion to "relationship stories", but recognizing the younger target audience, as well as the difficulty of basing complex plots on the adventure elements, she trimmed back this content, focusing more on exchanges between the characters. The show still incorporates episodic creatures intended to be frightening to children, such as dragons and hydras, but it places more emphasis on the friendships among the characters, displayed with a comedic tone. By the time the show was approved, Faust had developed three full scripts for the series.
Faust began to work out concept sketches, several of which appeared on her deviantArt page, including ponies from the original series (Twilight, Applejack, Firefly, Surprise, Posey and Sparkler), which would later build on the core for the main cast of the show. Hasbro approved the show with Faust as Executive Producer and asked her to complete the pitch bible. In order to do so, Faust brought in Martin Ansolabehere and Paul Rudish, who had worked on other animated shows with her. Faust credits Rudish for the inspiration of the pegasus ponies controlling the weather in Equestria, as well as the character of Nightmare Moon during this period. Faust also consulted her husband, Craig McCracken, a fellow animator and creator of The Powerpuff Girls and Foster's Home for Imaginary Friends. After seeing the initial version of the pitch bible, Hasbro requested more character designs from Faust's team; subsequently, Faust brought aboard Dave Dunnet and Lynne Naylor to further refine the background and character styles.
On completion of the pitch bible, Hasbro and Faust began looking at studios for the animation. Studio B Productions (renamed to DHX Media on September 8, 2010, after its parent company, along with DHX's other subsidiaries) had previously worked on Adobe Flash-based animations and on shows that featured a large number of animals, and Faust felt they would be a good selection. Studio B requested that Jayson Thiessen be the director, a choice Faust agreed with. She, Thiessen, and James Wootton led the completion of a two-minute short to pitch the final product to Hasbro, resulting in the company's sanctioning the full production. Faust estimates that from being initially asked to develop the show until this point took roughly one year.
The show is developed at Hasbro Studios in Los Angeles, where most of the writing staff is located, and at DHX Media Vancouver in Vancouver, British Columbia, for the animation work.
Faust's initial writing staff at Hasbro Studios included several writers who had worked with her on her previous shows and were approved by Hasbro. These included Amy Keating Rogers, Cindy Morrow, Meghan McCarthy, Chris Savino, Charlotte Fullerton, M. A. Larson, and Dave Polsky. The writing process began with Faust and Renzetti coming up with broad plots for each show. The two would then hold a brainstorming session with each episode's writer, allowing the writer to script out scenes and dialog. Faust and Renzetti then worked with the writer to finalize the scripts and assign some basic storyboard instructions. Hasbro was involved throughout this process and laid down some of the concepts to be incorporated into the show. Examples of Hasbro's influence include having Celestia be a princess rather than a queen, making one of the ponies focused on fashion, and portraying toy sets in relevant places within the story, such as Rarity's boutique. In some cases, Hasbro requested that the show include a setting, but allowed Faust and her team to create its visual style, and Hasbro then based the toy set on it; an example is the Ponyville schoolhouse. Faust also had to write to the E/I ("educational and informational") standards that Hasbro required of the show, making the crafting of some of the situations she would have normally done on other animated shows more difficult; for example, Faust cited having one character call another an "egghead" as "treading a very delicate line", and having one character cheat in a competition as "worrisome to some". Each show also generally includes a moral or life lesson, but these were chosen to "cross a broad spectrum of personal experiences", and not just to suit children. Because intellectual property issues had caused Hasbro to lose some of the rights on the original pony names, the show includes a mix of original characters from the toy line and new characters developed for the show.
Completed scripts were sent to Studio B for pre-production and animation using Adobe Flash. Thiessen's production team was also allowed to select key personnel subject to Hasbro's approval; one of those so selected was art director Ridd Sorensen. The Studio B team would storyboard the provided scripts, incorporating any direction and sometimes managing to create scenes that the writers had believed impossible to show in animation. The animators would then prepare the key character poses, layout, background art, and other main elements, and send these versions back to the production team in Los Angeles for review by Hasbro and suggestions from the writers. Thiessen credited much of the technical expertise in the show to Wooton, who created Flash programs to optimize the placement and posing of the pony characters and other elements, simplifying and economizing on the amount of work needed from the other animators. For example, the ponies' hair and tails are generally fixed shapes, animated by bending and stretching them in curves in three dimensions and giving them a sense of movement without the high cost of individual animated hairs. The storyboard artists and animators also need to fill in background characters for otherwise scripted scenes as to populate the world; many of the small nods to the fandom, pop culture references, or other easter eggs would be added at this point by the studio, according to writer Meghan McCarthy. Once the pre-production work was approved and completed, the episode would then be animated. Though Studio B performed the initial animation work, the final steps were passed to Top Draw Animation in the Philippines, an animation studio that Studio B had worked with in the later part of season one and beyond.
The voice casting and production is handled by Voicebox Productions, with Terry Klassen as the series' voice director. Faust, Thiessen, and others participated in selecting voice actors, and Hasbro gave final approval. The voice work is performed prior to the animation, with the animators in the room to help provide direction; according to Libman, this allows herself and the other actors to play the character without certain limitations. Libman noted that for recording her lines as the hyperactive Pinkie Pie, "I learned that I can go as over the top as I want and they [the animators] rarely pull me back."
The series' background music is composed by William Kevin Anderson, and Daniel Ingram composes the songs, which are only included if they would make sense in the episode's script. The production team identifies specific parts of the episode where they want music cues, allowing Anderson to create appropriate music for each. Ingram works alongside Anderson's compositions to create vocal songs that mesh with the background music while filling out the show's fantasy setting. The composition of the music and songs far proceeds the broadcast of the episode; for example, songs for the show's third season that began airing in November 2012 were composed in 2011. Ingram considered that songs from previous shows of My Little Pony were "a little bit dated" and decided to bring more interesting work to the Friendship Is Magic series. Such changes include making songs with more emotional depth than typical for children's animation, and tending to write songs that can be enjoyed musically outside of the context of the episode. Ingram's songs have "became bigger and more epic, more Broadway and more cinematic over time" with Hasbro blessing the effort to try "something groundbreaking for daytime television", according to Ingram. Lyrics and overall musical themes may be suggested by the writers; two examples include songs written by Amy Keating Rogers, who is a self-professed Stephen Sondheim fan. The song "The Art of the Dress" in the first season episode "Suited for Success" is inspired by "Putting it Together" from the musical Sunday in the Park with George, while the season one finale's song, "At The Gala", is based on Sondheim's Into the Woods. A large musical number in the episode "The Super Speedy Cider Squeezy 6000" paid homage to the song "Ya Got Trouble" from Meredith Willson's musical, The Music Man.
Before the show was approved, Hasbro and Faust had planned for episodes to be 11 minutes long, to which Faust conformed in her first full-length script, "The Ticket Master", which was part of the pitch bible. However, Faust preferred more traditional 22-minute episodes, and Hasbro eventually agreed to this. The initial production stages were very tight, requiring a schedule twice as fast as Faust had previously experienced, and frequent remote communication between the Los Angeles writing offices and the animation studio in Vancouver. At times, the two teams would hold "writer's summits" to propose new ideas for characters and situations, at which the animation team would provide suggestions on visuals, body language, and characterization. Faust estimates that the time to complete one episode was one year; at one point, the team was simultaneously working on various stages of all 26 episodes of the first season, and when the second season was approved, that number rose temporarily to 32. Episodes then aired about a month after completion. Thiessen explained that they had pushed to start work on the second season as soon as the first was completed, to prevent staff turnover.
After the airing of the first season's finale, Faust announced that she had left the show, and would be credited in the future as Consulting Producer. Her involvement in the second season consists mainly of story conception and scripts, and the involvement ceased after the second season. Despite leaving, she still has high hopes for the staff members, stating that "the gaps I have left are being filled by the same amazing artists, writers, and directors who brought you Season 1. I'm certain the show will be as entertaining as ever". In an interview with New York Magazine, Faust stated her reasons for leaving were a combination of a hectic production schedules and a lack of creative control she had with the series. According to her husband McCracken, Faust's departure was due to the fact that as a toy company-driven show, "there were things she wanted to do with that series that she just wasn't able to do", and that there is "still some frustration with" not being able to bring some of her ideas to screen.
Friendship Is Magic takes place in the land of Equestria, populated by varieties of ponies (including variants of Pegasus and unicorn), along with numbers of other sentient and non-sentient creatures. The central character is Twilight Sparkle, a unicorn mare sent by her mentor Princess Celestia, ruler of Equestria, to the town of Ponyville to study the magic of friendship. In the show's opening episodes, Twilight resents this assignment, as she is more concerned about the foretold appearance of Nightmare Moon. When Nightmare Moon does appear, vowing everlasting night and causing Celestia to disappear, Twilight sets off with five other ponies—Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, and Rarity—to obtain the Elements of Harmony and defeat Nightmare Moon. Before Twilight can activate the Elements, Nightmare Moon appears and shatters them. In a flash of inspiration, Twilight realizes that each of her new friends represents one of the Elements of Harmony, and that she herself is the final piece, Magic. The magical power of the ponies' friendship reverts Nightmare Moon to a repentant Princess Luna. Celestia reappears, reunites with her sister Princess Luna, and decrees that Twilight shall stay in Ponyville to continue studying the magic of friendship, much to the happiness of Twilight and her new friends.
Later episodes follow Twilight and her friends dealing with various problems around Ponyville, including interpersonal problems between friends and family, as well as more adventurous stories involving creatures like dragons and hydras. At the end of each episode, Twilight sends a report back to Celestia explaining what she learned about friendship from these adventures. This part of the formula is abandoned in "Lesson Zero", the second season episode in which Twilight is convinced to be less rigid in her perceived duties; after this, all the principals contribute reports, although the formality is disregarded when appropriate. In the fourth season, with the request for reports no longer applicable, the six resolve to keep a collective personal journal in which they record their thoughts about life for posterity.
There is a loose continuity in these episodes; a theme throughout the first season, for example, is the ponies' preparation for the Grand Galloping Gala that occurs in the final episode of that season. In the third season, Twilight Sparkle is shown to be tasked on a journey to test her abilities, ultimately ending up being crowned Princess Twilight and transformed into an "alicorn"—a winged unicorn. The fourth season has a loose story arc in which Twilight Sparkle accepts the challenge of finding the keys to a mysterious box revealed after the six relinquish the Elements of Harmony to their original source, the Tree of Harmony, to save Equestria. Eventually, she and her friends are able to find newfound power through their friendship to defeat a powerful foe, and Twilight is named Equestria's Princess of Friendship. Episodes are otherwise designed to stand alone, though callbacks to previous episodes are included to reward those that have followed the show, according to Thiessen. The show is developed to give a "timeless" feel, limiting the world's technology to simpler devices, such as record players and filmstrip projectors. However, there are occasional sophisticated items of technology shown or at least referenced to such as electrocardiography monitors, arcade video games and laser fences.
A central theme of the show is "cutie marks", iconic symbols that magically appear on a pony's flank once they have discovered their special talent in life. While physically young adults, the six main characters are envisioned as similar in maturity to humans between twelve and eighteen years old. One episode, "The Cutie Mark Chronicles", highlights how each main character received her cutie mark as a younger filly. Several episodes focus on the exploits of a much younger trio of pony characters, related to the main cast, that call themselves the "Cutie Mark Crusaders", who have yet to receive their cutie marks and are teased by other young ponies as "blank flanks". In response, they desperately hurry to try to discover their talents and receive their own cutie marks, often doing so in comical fashions.
Cast and characters
|Main cast members|
|Tara Strong||Ashleigh Ball||Andrea Libman||Tabitha St. Germain||Cathy Weseluck||Nicole Oliver||Michelle Creber||Madeleine Peters||Claire Corlett|
|Twilight Sparkle||Applejack, Rainbow Dash, others||Pinkie Pie, Fluttershy, others||Rarity, Princess Luna, Granny Smith, others||Spike, Mayor Mare, others||Princess Celestia, Cheerilee, others||Apple Bloom, Sweetie Belle (singing voice, seasons 1–3)||Scootaloo||Sweetie Belle|
The show revolves around the adventures and daily life of the unicorn pony Twilight Sparkle (voiced by Tara Strong, singing voice by Rebecca Shoichet), her baby dragon assistant Spike (voiced by Cathy Weseluck), and her friends in Ponyville (collequally referred to as the "Mane 6"):
- Rainbow Dash, a tomboyish pegasus pony who helps control the weather, and aspires to be a Wonderbolt (voiced by Ashleigh Ball);
- Rarity, a glamorous unicorn with a flair for fashion design (voiced by Tabitha St. Germain, singing voice by Kazumi Evans);
- Fluttershy, a shy and timid pegasus pony who is fond of nature and takes care of animals (voiced by Andrea Libman);
- Pinkie Pie, a hyperactive pony who loves throwing parties (voiced by Andrea Libman, singing voice by Shannon Chan-Kent for most songs and Andrea Libman on occasion);
- Applejack, a hard-working pony who works on her family's apple farm (voiced by Ashleigh Ball).
The younger Cutie Mark Crusaders include Apple Bloom, Applejack's younger sister (voiced by Michelle Creber); Sweetie Belle, Rarity's younger sister (voiced by Claire Corlett, singing voice by Michelle Creber until Season 4); and Scootaloo, a pegasus filly that idolizes Rainbow Dash (voiced by Madeleine Peters).
The show takes place in the fictional land of Equestria, which is ruled by Twilight's teacher Princess Celestia (voiced by Nicole Oliver) and her sister Princess Luna (voiced by St. Germain). Another princess, Princess Cadance (voiced by Britt McKillip), is introduced within season two, who is wed to Twilight's older brother, Shining Armor (voiced by Andrew Francis), and together oversee the nearby Crystal Empire.
Many friends, family members, and other residents of Ponyville appear frequently, including the local schoolteacher Cheerilee (Oliver), the town's mayor Mayor Mare (Weseluck), Applejack's older brother Big Macintosh (Peter New) and grandmother Granny Smith (St. Germain), and the eccentric zebra Zecora (Brenda Crichlow), who lives in the nearby Everfree Forest and dabbles in herbal medicine. A former villain, the draconequus Discord (John de Lancie) introduced in "The Return of Harmony", has since become reformed and lives with the ponies. Other antagonists include the corrupted form of Princess Luna, Nightmare Moon (St. Germain) from "Friendship Is Magic" (the first two episodes), the Changeling Queen Chrysalis (Kathleen Barr) from "A Canterlot Wedding", King Sombra ('Big' Jim Miller) from "The Crystal Empire", Lord Tirek (Mark Acheson) from "Twilight's Kingdom", and Starlight Glimmer (Kelly Sheridan) from "The Cutie Map".
In total, 99 episodes have been produced and broadcast. The fourth season premiered on November 23, 2013. Hasbro Studios president Stephen Davis stated in an interview in January 2014 that they are presently working on a fifth season of the show. The 26-episode season premiered on April 4, 2015. On March 31, 2015, Discovery Family revealed via press release that a sixth season was already planned.
|First aired||Last aired|
|1||26||October 10, 2010||May 6, 2011||Hub Network|
|2||26||September 17, 2011||April 21, 2012|
|3||13||November 10, 2012||February 16, 2013|
|4||26||November 23, 2013||May 10, 2014|
|5||26||April 4, 2015||TBA||Discovery Family|
My Little Pony: Friendship Is Magic is one of several animated shows used to premiere The Hub, a retooling of the Discovery Kids channel of Discovery Communications in United States markets. The block of programming is a joint development of Hasbro and Discovery, designed to compete with similar family-friendly programming blocks on other networks such as the Disney Channel and Nickelodeon. The first episode of Friendship Is Magic premiered on the first Hub broadcast, on October 10, 2010. In March 2011, the show was renewed for a second season to air in 2011–12. The season two premiere on September 17, 2011, had 339,000 viewers, and Hasbro reported that the second season finale, "A Canterlot Wedding", produced the best ratings of the history of the network in its core and other demographics, with an estimated 1,032,400 viewers.
The series is rated TV-Y (designed for ages 2 and up). The first season was produced and broadcast to "E/I" ("educational and informational") standards, but Hasbro allowed the standard to be dropped in the second season.
My Little Pony: Friendship Is Magic has been distributed to international markets, including Treehouse TV for the English-speaking audience in Canada, Boomerang in the United Kingdom until 2012 and on Tiny Pop and Pop (UK and Ireland), two British free-to-air children's television channels owned and operated by CSC Media Group, from September 2013, and Cartoon Network and later Boomerang in Australia. Some of these international broadcasts, including language translations, were arranged with Turner Broadcasting System, which had broadcast Friendship Is Magic and other Hasbro shows on many of their European and Middle Eastern channels. According to Hasbro Studio's CEO Stephen Davis, they have marketed the show to over 180 territories around the world.
In the United States, episodes of Friendship Is Magic are available for digital download through the iTunes Store. The show's episodes, along with several other Hasbro properties, were added to the Netflix video streaming service on April 1, 2012. A two-episode DVD, "Celebration at Canterlot", was offered to Target Corporation stores as an exclusive, packaged with certain toys from the franchise.
Shout! Factory has the DVD publishing rights for the series within Region 1. Nine five-episode DVDs, a six-episode DVD, and two Equestria Girls DVDs have been released to date, with a tenth five-episode DVD set for a June 30, 2015, release. All four seasons of the series have been released in complete DVD box sets. United Kingdom-based Clear Vision has the publishing rights for the first two seasons throughout Region 2, including most of Western Europe and the Middle East; however, the company abruptly entered administration in December 2013, and has managed to only release three My Little Pony DVD volume sets as of April 2014, and a DVD/Blu-ray release of Equestria Girls by August 2014. Another Region 2 distributor known as Primal Screen had since taken over the license from Clear Vision. Madman Entertainment has the license for publishing the series via DVDs and digital downloads in Region 4  but since Season 4, Beyond Home Entertainment took over the license.
|Title||Region 1 Release Date||Episodes||Additional Features|
|The Friendship Express||February 28, 2012||
||Biographical sketches of main characters
Karaoke sing-along (Full two-minute theme song)
Pound Puppies episode ("The Yipper Caper", S1E1)
|Royal Pony Wedding||August 7, 2012||Extended "Love Is In Bloom" sing-along
"The Perfect Stallion" sing-along
Printable coloring sheets
|Adventures in the Crystal Empire||December 4, 2012||
||Sing-Along ("The Ballad of the Crystal Empire")
|Season 1 DVD set||December 4, 2012||All Season 1 episodes||Sing-Along song videos (Extended theme song and "At the Gala")
Printable coloring sheets
Audio commentaries with cast and crew ("Friendship Is Magic", "Winter Wrap Up", "Suited for Success", "The Show Stoppers", "The Best Night Ever")
|Pinkie Pie Party||January 29, 2013||
||Sing-Along ("Smile Song (Smile, Smile, Smile)")
Party activity kit
|Princess Twilight Sparkle||April 30, 2013||
||Sing-Along ("A True, True Friend")
|Season 2 DVD set||May 14, 2013||All Season 2 episodes||Live stage reading from the My Little Pony Project 2012 event
Recording of the 2012 San Diego Comic Con Pony Panel
Sing-Alongs ("The Perfect Stallion", "Love Is In Bloom", "Smile Song", and "Becoming Popular")
Printable coloring sheets
|My Little Pony: Equestria Girls||August 6, 2013||Feature Film||Through The Mirror Of Equestria Girls
Karaoke Songs ("Cafeteria Song" and "A Friend for Life")
Printable Movie Poster
|A Pony For Every Season||November 19, 2013||
|Season 3 DVD set||February 4, 2014||All Season 3 episodes||Recording of the 2013 San Diego Comic Con Pony Panel
Sing-Alongs ("The Ballad of the Crystal Empire" and "A True, True Friend")
|A Dash Of Awesome||March 25, 2014||
|The Keys Of Friendship||July 29, 2014||
|Spooktacular Pony Tales||September 9, 2014||
|Equestria Girls: Rainbow Rocks||October 28, 2014||Feature Film||new featurette
the eight animated shorts
sing-alongs (Better Than Ever, Battle, and Rainbooms Battle[nb 1])
audio commentary (with Meghan McCarthy, Jayson Thiessen, Ishi Rudell, Michael Vogel, and Brian Lenard)
|Season 4 DVD set||December 2, 2014||All Season 4 episodes||Recording of the 2014 San Diego Comic Con Pony Panel
|Adventures Of The Cutie Mark Crusaders||February 24, 2015||Sing-Alongs|
|Cutie Mark Quests||June 30, 2015||Sing-Along|
Merchandise and other media
Friendship Is Magic is associated with the 2010 relaunch of My Little Pony toy line, having figurines and playsets based on it. A section of the Hasbro website gives information about Friendship Is Magic for children and their parents, including character backgrounds, videos, and interactive games and media. In part to the older fans, Hasbro has come to see My Little Pony as a "lifestyle" brand, with over 200 licenses in 15 categories of products, including clothing, houseware, and digital media. The brand grossed one billion USD in retail sales in 2014 and 650 million USD in retail sales in 2013.
Equestria Girls film series
A companion film, titled My Little Pony: Equestria Girls, premiered on Family Day of the Los Angeles Film Festival on June 15, 2013, followed by limited release in theaters across the United States starting the following day. This film was released as part of the brand's 30th anniversary. Taking place after the season three finale, the film follows Twilight Sparkle on a mission through a magic mirror to recover her stolen crown. She ends up in a world populated by humans while being transformed into a teenage girl herself, and must overcome the difficulties of her new body and interacting with students of the nearby school as she looks for the culprit. While there, she discovers and befriends similar human counterparts to other characters from Ponyville. The film was produced by Hasbro Studios and is designed to extend the toy line. To maintain continuity with the show, Hasbro used the same writing staff as the show, including the series' current lead writer Meghan McCarthy, who considered the story to be "an extension of our mythology". DHX Studios animated the work, and the primary voice cast reprised their respective roles. The movie was made available on DVD and Blu-ray on August 6, 2013, along with the television premiere on Hub Network a few weeks later on September 1, 2013. A sequel, My Little Pony: Equestria Girls – Rainbow Rocks, was released on September 27, 2014, in select movie theaters across the United States and Canada. On February 13, 2015, at the New York Toy Fair, Hasbro announced a third installment in the series, Equestria Girls: Friendship Games, slated for late 2015.
On October 20, 2014, an animated feature film based directly on the television series was announced for release sometime in 2017. The film will be produced by Allspark Pictures, Hasbro's film subsidiary, and is set to have McCarthy as co-executive producer and Joe Ballarini, a horror film writer who also made an uncredited contribution to Ice Age: Continental Drift, as the scriptwriter. Hasbro's president, Stephan Davis, said of the film that "I think it gives us an opportunity to tell a bigger story, that maybe we [can’t] tell on television" and that "[it’s] also an opportunity to broaden the franchise”.
Comics and manga
IDW Publishing and Hasbro have licensed the use of the show for a comic book series, drawn and written by Katie Cook and Andy Price, which began publication in November 2012. The first issue, by early October, had already gained over 90,000 pre-orders, making it a better seller than other comics for that month. By early November, the title had exceeded 100,000 pre-orders, and IDW committed to a second run of the issue to meet the additional demand. The first issue features 19 different covers, most exclusive to specific comic book shops and chains and only available in limited numbers. The comic, through its first eight issues, remains IDW's most successful title, and along with The Walking Dead, remain one of the few non-DC, non-Marvel comics to regularly break the top 100 comics sold each month. The success of the comic has led to a limited-run secondary "micro-series" featuring one-issue stories dedicated to specific characters, an ongoing Friends Forever series featuring single-issues stories of characters pairs, and stories based on the Equestria Girls film.
Tying in with the Japanese broadcast of the series in April 2013, a manga adaptation by Akira Himekawa began serialization in Shogakukan's Pucchigumi magazine in Japan on August 12, 2013. The first manga adaptation completed its serialization in February 2014, and as a result, the IDW comics were translated into that language. An 80-page second manga was released on October 16, 2014.
A twelve-track soundtrack, My Little Pony—Songs of Friendship and Magic (Music from the Original TV Series), was released on iTunes on December 6, 2013, featuring select songs from the first and second seasons of the show.
An eleven-track soundtrack, My Little Pony—Songs of Ponyville (Music from the Original TV Series), was released on iTunes on April 21, 2014, featuring select songs from the third and fourth seasons of the show.
A ten-track soundtrack, My Little Pony: Friendship Is Magic Songs of Harmony, was released on iTunes on April 13, 2015, featuring select songs from the show's first four seasons. It includes the season two song "The Perfect Stallion" (from "Hearts and Hooves Day"), full versions of both "Find the Music in You" (from "Filli Vanilli") and "Let the Rainbow Remind You" (from "Twilight's Kingdom - Part 2"), as well as a mash-up between "Winter Wrap Up" and "A True, True Friend".
In collaboration with Lakeshore Records back in July 2014, Hasbro planned to release its first EDM remix album, titled DJ PON3: MLP Remixed, which was set for a Fall 2014 release. On May 19, 2015, the official title was announced as DJ PON-3 Presents My Little Pony Friendship is Magic Remixed and it will be released on June 23, 2015. Inspired by the character DJ Pon-3 and music produced by Justin Lassen, the album will feature original remixes by various artists from a selection of the series’ own music, originally written by the show's composer Daniel Ingram.
In April 2013, Hasbro and Build-A-Bear Workshop began offering Friendship Is Magic-based plush toys for customization. Sales of My Little Pony toys have tripled in 2013 compared to 2003 due to the debut of the television show, and have helped Hasbro to promote other lines of toys aimed at girls. Hasbro stated that merchandising tied to Friendship Is Magic lead to franchise sales over $650 million in 2014, and others have considered the show's popularity to make 2015 the "year of the unicorn" for toy and related manufacturers.
Hasbro has partnered with Little, Brown and Company to publish several children's books aimed at different reading levels involving the Friendship Is Magic franchise, including an official series guidebook, starting in April 2013. In conjunction with Ruckus Media, Hasbro released an iOS application Twilight Sparkle, Teacher for a Day in October 2011. It gives children practice in reading, incorporating mini-games. Several eBooks based on Friendship Is Magic, including story versions of the Ruckus applications, have been released for the Barnes & Noble Nook, in partnership with Hasbro.
Hasbro has licensed Gameloft to create Friendship Is Magic video games for mobile devices, with the first game, My Little Pony: Friendship Is Magic, reaching the market on November 8, 2012. The first game is a village-building game, featuring action-based mini-games for iOS and Android devices. Though the game is aimed at younger players, Gameloft's Barnabé Anglade stated that there are nods to the show's brony fandom, such as the inclusion of fan-favorite characters and popular background ponies.
Enterplay, LLC has been licensed to create trading cards based on Friendship Is Magic, with a first set released in early 2012 and a second set to be published in 2013. In addition to the base cards, Enterplay has offered limited edition cards at various fan conventions, which have since become of card collector's value. A Friendship Is Magic-themed collectible card game by Enterplay, My Little Pony Collectible Card Game, was released in November 2013. The card game has been considered successful by Enterplay, helping them to boost their sales within the hobby game sector, and have led to several expansions to the card series.
On April 16, 2013, World Trade Jewelers signed a deal with Hasbro to make Friendship Is Magic jewelry. The collection was released for consumer release in October 2013.
The series has received positive reviews from critics. Todd VanDerWerff of The A.V. Club favorably noted its "sheer and utter joyfulness" and lack of cynicism, unlike many other shows that garnered a cult following of parents and adults. He complimented the characters' stylized appearance, the stories' relative complexity for children's television, and the solid jokes which make the show enjoyable for parents as well as children. He gave the series a B+. Genevieve Koski of The A.V. Club later commented that Friendship Is Magic is an example of a show that, while considered "girly", has been able to tap into the nerd culture to allow it to gain wider acceptance than other comparable forms. Emily Ashby of Common Sense Media, an organization focusing on the parenting aspect of children's media, gave the show a rating of four out of five stars, emphasizing its messages of friendship, tolerance and respect, but advised parents to be wary of the "influence the characters might have on their kids' desires, since it's rooted in a well-known product line of books, toys, and just about everything in between." Liz Ohanesian, for L.A. Weekly, said that the show is "absolutely genuine in its messages about friendship but never takes itself too seriously". Matt Morgan, writing for Wired 's "GeekDad" column, praised the show for having "rebooted the long-time Hasbro property while managing to lace it with geeky undertones" and being one of the few "girl-focused shows that a geeky dad can appreciate with his daughter". Los Angeles Times critic Robert Lloyd called the show "smarter and sassier and more aesthetically sophisticated" than any of the previous My Little Pony cartoons, and praised its ability to appeal to both children and their parents, in that it is "smart and sprightly and well-staged, and never horribly cute". TV Guide listed Friendship Is Magic as one of the top sixty animated shows of all time in a September 2013 list.
Kathleen Richter of Ms. believed that Friendship Is Magic did little to change the nature of older animations for girls, which she considered "so sexist and racist and heteronormative." For example, she suggested that, through the character of Rainbow Dash, the show was promoting the stereotype that "all feminists are angry, tomboyish lesbians." She also considered that the only darker-colored ponies shown to date were in positions of servitude towards the "white pony overlord." Lauren Faust responded to these claims by stating that while Rainbow Dash was a tomboy, "nowhere in the show is her sexual orientation ever referenced" and "assuming [tomboys] are lesbians is extremely unfair to both straight and lesbian tomboys", and further stating that "Color has never, ever been depicted as a race indicator for the ponies." Amid Amidi, writing for the animation website Cartoon Brew, was more critical of the concept of the show, calling it a sign of "the end of the creator-driven era in TV animation". Amidi's essay expressed concern that assigning a talent like Faust to a toy-centric show was part of a trend towards a focus on profitable genres of animation, such as toy tie-ins, to deal with a fragmented viewing audience, and overall "an admission of defeat for the entire movement, a white flag-waving moment for the TV animation industry."
Friendship Is Magic originally premiered with an average viewership of 1.4 million per month, but expanded to 4 million per month by the end of the first season, making it the highest-rated of any Hasbro offering at the time. Advertising Age reports that the viewership doubled between the first and the second season. The Hub Network reported that "Hearts and Hooves Day", an episode on the theme of Valentine's Day, which aired on February 11, 2012, in the middle of the second season, was the show's most-viewed episode ever, and the second highest of any program of the Hub network; its viewership exceeded 150% of that of the previous year. This was surpassed by the two-part season two finale, "A Canterlot Wedding", airing in April 2012, marking the broadcast as the highest viewership for the Hub Network to that date.
Awards and nominations
Friendship Is Magic was nominated for three British Columbia Leo Awards for Animation, "Best Program", "Best Direction", and "Best Overall Sound". Additionally, the songs "Becoming Popular (The Pony Everypony Should Know)" (from season 2 episode 9, "Sweet and Elite") and "Find A Pet Song" (from season 2 episode 7, "May the Best Pet Win!"), both written by Daniel Ingram, were nominated, but did not win, for "Outstanding Original Song—Children's and Animation" at the 39th Daytime Emmy Awards. The show was named the best animated show for the 2011–12 television season in a user poll on the website Television Without Pity. Marcel Duperreault, Todd Araki, Jason Fredrickson, and Adam McGhie received a 2014 Leo Award for their work on "Power Ponies" for "Best Overall Sound in an Animation Program or Series" on June 1, 2014.
Despite Hasbro's target demographic of young girls and their parents, My Little Pony: Friendship Is Magic has become a cultural and Internet phenomenon, with many male fans between 13 and 35. The response from the Internet has been traced to cartoon and animation fans on the Internet board 4chan, responding to Amidi's negative essay regarding the show and current trends in animation. As a result of the discussion on 4chan, interest in the show spread throughout other parts of the Internet, creating a large fanbase representing a form of New Sincerity and a multitude of creative works, fan sites, and conventions. The fanbase has adopted the name "brony" (a portmanteau of "bro" and "pony") to describe themselves. The older fanbase had come as a surprise to Hasbro and staff members involved with the show. They have appreciated and embraced the fandom, adding nods to the fans within the show and the toys, while, early on, allowing the creative elements of the fandom to flourish without legal interference.
Director Adam McKay was inspired by the visuals of Friendship Is Magic, which his daughters had watched frequently, in creating a short for Morgan Spurlock's 2014 educational/documentary web series, "We the Economy", using cartoon alpacas in the same style as the show to explain about income inequality.
|Wikiquote has quotations related to: My Little Pony: Friendship Is Magic|
- My Little Pony
- Hasbro Studios
- Snider, Brandon T. (2013). My Little Pony: The Elements of Harmony: Friendship is Magic: The Official Guidebook. Little, Brown Books for Young Readers. ISBN 978-0-316-24754-2.
- Instrumental is credited in the Bonus menu of both the DVDs and Blu-rays of the film; but the last section from "Welcome to the Show" is played, starting with Sunset's verse.
- Ingram, Daniel [Dannyimusic] (2012-01-24). "Jordan Olling ▶ Daniel Ingram - Composer/Songwriter". Facebook. Retrieved 2012-01-25.
- "My Little Pony: Friendship is Magic". hasbrostudios.com. Retrieved 2015-02-19.
- Williams, Zoe (5 October 2012). "Men in tiaras join UK's biggest My Little Pony fans". The Guardian. Retrieved 22 July 2014.
- "My Little Pony: Friendship Is Magic Gallops Into Action With All-New Adventures Beginning April 4". PRNewswire. 2015-03-05. Retrieved 2015-03-05.
- "DISCOVERY FAMILY CHANNEL LEAPS INTO 2015-16 UPFRONT SEASON". Discovery Family Channel. 2015-03-31. Retrieved 2015-03-31.
- Miller, Jim (2015-04-01), "["Friendship is Magic: Season 6" confirmation]", (Self-published) (Twitter), retrieved 2015-04-01.
- McDonald, Andrew. "Brand building". c21media.net. Retrieved 9 July 2014.
- Watercutter, Angela (2011-06-09). "My Little Pony Corrals Unlikely Fanboys Known as 'Bronies'". Wired. Retrieved 2011-06-09.
- Gennis, Sadie (2013-08-01). "Give Bronies a Break! In Defense of Adult My Little Pony Fans". TV Guide. Retrieved 2013-08-01.
- Truitt, Brian (November 26, 2012). "'My Little Pony' plants a hoof in pop culture". usatoday.com. Retrieved 29 June 2014.
- Tyrrel, Rebecca (2004-12-24). "Pony tale". The Telegraph. Retrieved 2011-11-04.
- Hix, Lisa (2012-06-28). "My Little Pony Smackdown: Girls vs. Bronies". Collectors Weekly. Retrieved 2012-06-28.
- Hayes, Summer (2008-05-01). The My Little Pony G1 Collector's Inventory. Priced Nostalgia Press. ISBN 978-0-9786063-1-2.
- Erickson, Hal (2005-06-30). Television Cartoon Shows: An Illustrated Encyclopedia, 1949–2003, The Shows M-Z 2. McFarland & Company. pp. 575–576. ISBN 0-7864-2256-4.
- Hayes, Summer (2007-06-15). The My Little Pony G3 Collector's Inventory. Priced Nostalgia Press. ISBN 978-0-9786063-5-0.
- "Tekaramity" (2011-09-15). "Exclusive Season 1 Retrospective Interview with Lauren Faust". Equestria Daily. Retrieved 2011-09-16.
- Anderson, Monika (2011-08-12). "Never Too Old For "ThunderCats"?". The Wall Street Journal. Retrieved 2011-08-12.
- Griffiths, Daniel Nye (2011-09-27). "Friendship is Massive – Ponies, Internet phenomena and crossover audiences". Daniel Nye Griffiths. Retrieved 2012-01-19.
- Townshend, Matt (2014-02-27). "At Hasbro, Girls Toys Become a Big Market". BusinessWeek. Retrieved 2014-03-25.
- Strike, Joe (2011-07-05). "Of Ponies and Bronies". Animation World Network. Retrieved 2011-07-06.
- Faust, Lauren (2010-12-24). "My Little NON-Homophobic, NON-Racist, NON-Smart-Shaming Pony: A Rebuttal". Ms. Retrieved 2011-07-06.
- Ohanesian, Liz (2012-05-21). "Lauren Faust on Her Favorite Childhood Toy and Pitching Animated Shows for Girls". LA Weekly. Retrieved 2012-05-21.
- Lauren Faust (2014-09-10). Inside Sony Pictures Animation - Director Lauren Faust. Sony Pictures Animation. 7:25 minutes in. Retrieved 2014-09-10.
- Wilson, Melody (2012-07-03). "Why do These Grown Men Love "My Little Pony?"". Slate. Retrieved 2012-07-03.
- Faust, Lauren (2010-12-05). "MLP News- TOY FAIR PICS!!!". deviantArt. Retrieved 2011-10-07.
- Davis, Lauren (2013-12-02). "Lauren Faust shares her childhood My Little Pony collection on Twitter". io9. Retrieved 2013-12-02.
- Plank, Willa; Pereira, Joseph (2009-12-22). "Hasbro Chief Spins Toys to Hollywood Tales". The Wall Street Journal. Retrieved 2011-10-07.
- "DHX Media Rebrands Across Divisions" (Press release). DHX Media. 2010-09-08. Retrieved March 3, 2012.
- 'Tekaramity' (2011-09-13). "Exclusive Season 2 audio interview with Jayson Thiessen". Equestria Daily. Retrieved 2011-09-16.
- Sims, Chris (2012-07-15). ""We Love The Bronies": The Cast And Writer Of "My Little Pony" On MLP And Its Fans [SDCC]". Comics Alliance. Retrieved 2012-07-18.
- "The Year That Was – 2010". Top Draw Animation. Retrieved 2012-02-09.
- "The Year That Was – 2011". Top Draw Animation. Retrieved 2012-02-09.
- "Voicebox Productions". Voicebox Productions. Retrieved 2011-08-02.
- Keeble, Ellen (2012-05-21). "Voicing pony magic". Calgary Sun. Retrieved 2012-05-21.
- "Tekaramity" (2011-06-29). "Interview: Will Anderson (Friendship Is Magic score composer)". Equestria Daily. Retrieved 2011-08-02.
- Rutherford, Kevin (2012-04-20). "Behind the Music of Pop Culture Smash "My Little Pony: Friendship Is Magic"". Rolling Stone. Retrieved 2012-04-20.
- Connelly, Sherilyn (2012-11-09). "Interview: Daniel Ingram, Songwriter for My Little Pony: Friendship Is Magic". SF Weekly. Retrieved 2012-11-09.
- Burlingame, Russ (2013-03-01). "My Little Pony's Emmy-Winning Daniel Ingram on Scoring for Kids of All Ages". Comicbook.com. Retrieved 2013-03-01.
- Barnett, Annie (2012-07-14). ""My Little Pony: Friendship is Magic" Comic-Con panel: Twilightlicious!". Entertainment Weekly. Retrieved 2012-07-16.
- Griffiths, Daniel Nye (2011-08-15). "Colt Success". Wired UK. Retrieved 2011-10-10.
- Weinman, Jaime (2011-09-07). "Ponies Do Sondheim". Maclean's. Retrieved 2011-09-08.
- Schenkel, Katie (2012-01-28). "Harold Hill comes to My Little Pony". Retrieved 2012-01-31.
- Faust, Lauren (2011-05-08). "THANK YOU!!!". deviantArt. Retrieved 2011-08-02.
- Miller, Lisa (2014-11-06). "How My Little Pony Became a Cult for Grown Men and Preteen Girls Alike". New York Magazine. Retrieved 2014-11-06.
- Ostroff, Joshua (2013-10-22). "People are kids, too". The Grid. Retrieved 2013-10-24.[dead link]
- "Meet The Ponies – My Little Pony". Hasbro. Retrieved 2011-03-18.
- Busis, Hiliary (2013-01-29). "'My Little Pony: Friendship Is Magic' exclusive: Twilight's becoming a princess!". Entertainment Weekly. Retrieved 2013-01-29.
- Crouse, Megan (2014-09-16). "My Little Pony: Friendship is Magic and "Serious" Fantasy". Den of Geek. Retrieved 2014-09-16.
- "NYCC 2012: "My Little Pony: Friendship is Magic" Panel Report". Toon Zone. 2012-10-13. Retrieved 2012-10-13.
- VanDerWerff, Todd (2011-04-29). "My Little Pony Friendship Is Magic". The A.V. Club. Retrieved 2011-04-30.
- Faust, Lauren (2010-12-05). "Comment on My Little Pony Premiere—Watch It Now!". deviantArt. Retrieved 2011-10-07.
- Ingram, Daniel (2012-02-19). "Untitled". Daniel Ingram's Facebook page. Retrieved 2012-07-18.
- Libman, Andrea (2011-11-22). "Untitled". Andrea Libman's official Twitter. Retrieved 2011-11-26.
- Anders, Charlie Jane (2011-09-12). "Watch Star Trek's John de Lancie playing a godlike entity on My Little Pony". io9. Retrieved 2011-09-27.
- 'Cereal Velocity' (2011-09-25). "Massive Jayson Thiessen Q&A From Bronycon". Equestria Daily. Retrieved 2011-09-27.
- Hillary Busis (2013-07-25). ""My Little Pony: Friendship Is Magic" Season 4 premieres on...'". Entertainment Weekly. Retrieved 2013-07-25.
- Carugati, Anna (2014-01-10). "Q&A With Hasbro Studios Stephen Davis". Worldscreen. Archived from the original on 2014-01-10. Retrieved 2014-01-10.[dead link]
- Seikaly, Andrea (2014-05-07). "‘My Little Pony Friendship is Magic’ to Return for Fifth Season". Variety. Retrieved 2014-05-07.
- Thiessen, Jayson (2015-01-19), [Number of episodes in season 5 confirmation], Twitter, retrieved 2015-01-21.
- Stelter, Brian (2010-10-10). "A Children's Channel Retools". The New York Times. Retrieved 2010-10-10.
- Andreeva, Nellie (2011-03-24). "The Hub Orders 9 New Series, Renews 10 Shows, Acquires "5th Grader"". Deadline.com. Retrieved 2011-07-18.
- "The Hub Television Network Unveils Robust 2011–12 Program Schedule, Building on Success as Destination for Kids and Their Families" (Press release). Discovery Communications. 2011-03-24. Retrieved 2011-08-22.
- Watercutter, Angela (2011-09-12). "Exclusive Clip: My Little Pony Back for Season Two". Wired. Retrieved 2011-09-12.
- "Saturday, September 17, 2011 Broadcast & Cable Final Ratings". The Voice of TV. 2011-09-21. Archived from the original on 2011-09-29.
- Kern, Mark J. "Hub TV Network Scores Record High Audience With Outstanding Performance of Special Royal Wedding of the Year on "My Little Pony Friendship is Magic"" (Press release). Hasbro. Retrieved 25 April 2012.
- "My Little Pony: Meet Rainbow Dash". Retrieved 2013-09-17.
- "Hasbro Studios, Turner Broadcasting Seal Deal for 'Transformers Prime,' 'Chuck and Friends,' 'My Little Pony' and 'Pound Puppies'" (Press release). Hasbro. 2010-12-13. Retrieved 2011-07-09.
- Noonan, Kevin (2014-10-20). "Hasbro Studios President Talks the ‘My Little Pony’ Movie, Expanding the Brands". Variety. Retrieved 2014-10-21.
- "MY LITTLE PONY FRIENDSHIP IS MAGIC, Season 1 (HD)". Hasbro. Retrieved 2011-10-11.
- "Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S." (Press release). Hasbro. 2012-04-05. Archived from the original on April 13, 2012. Retrieved 2012-04-05.
- Z (2012-02-09). "Everypony Come Aboard The Friendship Express". Wired. Retrieved 2012-02-09.
- "My Little Pony Friendship Is Magic: Adventures Of The Cutie Mark Crusaders". Shout! Factory. 2014-11-05. Retrieved 2014-11-05.
- "My Little Pony Friendship Is Magic: Cutie Mark Quests". Shout! Factory. 2015-03-02. Retrieved 2015-03-02.
- Lambert, David (2012-09-07). "My Little Pony: Friendship Is Magic – 'Adventures In The Crystal Empire' and 'Season 1' DVDs". TV Shows on DVD. Retrieved 2012-09-07.
- Lambert, David (2013-03-27). "My Little Pony: Friendship Is Magic - Shout! Press Release Announces "Season 2" DVDs". TV Shows on DVD. Retrieved 2013-03-27.
- Sacco, Dominic (2013-04-18). "Hasbro inks home entertainment deal with Clear Vision". Licensing.biz. Retrieved 2013-04-18.
- Tilton, Robert (2014-03-19). "TNA's UK DVD Partner Files For Bankruptcy" (Press release). Wresting Inc. Retrieved 2014-04-25.
- "Madman Entertainment Secures New Distribution Deal with Hasbro Studios" (Press release). Madman Entertainment. 2012-04-02. Retrieved 2013-02-14.
- Lambert, David (2011-11-07). "My Little Pony: Friendship Is Magic – The Hub Network's New Series Comes to DVD from Shout! Factory". TV Shows on DVD. Retrieved 2011-11-07.
- "PR: "My Little Pony – Friendship is Magic: Royal Pony Wedding" Available August 7, 2012, from Shout! Factory" (Press release). Shout! Factory. 2012-05-07. Retrieved 2012-05-07.
- "Shout! Factory". Shout! Factory. Retrieved October 6, 2014.
- Lambert, David (2012-09-07). "My Little Pony: Friendship Is Magic - "Adventures In The Crystal Empire" and "Season 1" DVDs". TV Shows on DVD. Retrieved 2013-02-15.
- Liu, Ed (2013-01-28). "New Clips Released from "My Little Pony: Friendship is Magic – Pinkie Pie Party" DVD". Toon Zone. Retrieved 2013-02-15.
- "My Little Pony: Friendship Is Magic - Princess Twilight Sparkle" (Press release). Shout! Factory. 2013-03-08. Retrieved 2013-03-08.
- "My Little Pony: Equestria Girls Blu-ray". Blu-ray.com. 2013-07-08. Retrieved 2013-07-14.
- "My Little Pony Friendship Is Magic: A Pony For Every Season". Amazon.com. 2014-06-02. Retrieved 2014-07-19.
- "My Little Pony Friendship Is Magic: Season 3". Amazon.com. 2014-11-08. Retrieved 2014-07-19.
- "My Little Pony Friendship Is Magic: A Dash of Awesome". Amazon.com. 2013-12-05. Retrieved 2014-07-19.
- "My Little Pony: Friendship Is Magic - Shout!'s Press Release Announces "The Keys Of Friendship"". TV Shows on DVD. 2014-04-17. Retrieved 2014-04-17.
- "My Little Pony Friendship Is Magic: Spooktacular Pony Tales". Amazon.com. 2014-06-02. Retrieved 2014-07-19.
- "Equestria Girls: Rainbow Rocks Blu-ray". Amazon.com. 2014-07-10. Retrieved 2014-07-10.[dead link]
- "My Little Pony Friendship Is Magic: Season Four". Amazon.com. 2014-09-04. Retrieved 2014-09-04.
- "LeapFrog inks deal to license Hasbro shows" (Press release). Associated Press. 2011-12-22. Retrieved 2011-12-23.
- Vara, Vauhini; Zimmerman, Ann (2011-11-04). "Hey, Bro, That's My Little Pony! Guys' Interest Mounts in Girly TV Show". The Wall Street Journal. Archived from the original on 2011-12-01. Retrieved 2011-11-04.
- "Hasbro 2015 Investor Update at Toy Fair". Feb 13, 2015. Retrieved May 19, 2015.
- "Hasbro 2014 Annual Report" (PDF). Feb 26, 2015. p. 6. Retrieved May 20, 2015.
- Tony Lisanti (May 1, 2015). "The Top 150 Global Licensors". Global License!. Retrieved May 19, 2015.
- King, Susan (2013-05-21). "New "My Little Pony" film to premiere at L.A. Film Festival". Los Angeles Times. Retrieved 2013-05-21.
- Schmidt, Gregory (2013-05-12). "Equestria Girls, a My Little Pony Offshoot, in Its Movie Debut". New York Times. Retrieved 2013-05-13.
- Busis, Hillary (2014-02-13). ""My Little Pony Equestria Girls": Yes, there will be a sequel. And we've got a clip! EXCLUSIVE". Entertainment Weekly. Retrieved 2014-02-13.
- "Screenvision expands alternative-content offerings". Film Journal. 2014-04-21. Archived from the original on 2015-05-21. Retrieved 2014-05-19.
- Hasbro (2015-02-13). 2015 Investor Update at Toy Fair (PDF) (Report). p. 63.
- Graser, Marc (2014-10-20). "‘My Little Pony’ Movie in the Works at Hasbro Studios (EXCLUSIVE)". Variety. Retrieved 2014-10-20.
- Sims, Chris (2012-07-12). "IDW Announces "My Little Pony: Friendship Is Magic" Comic By Katie Cook and Andy Price [SDCC]". Comics Alliance. Retrieved 2012-07-12.
- Johnston, Rich (2012-10-11). "My Little Pony #1 Sells Over 90,000 Copies". Bleeding Cool. Retrieved 2012-10-12.
- Johnson, Rich (2012-11-07). "My Little Pony #1 Cracks The 100,000 Barrier For First Print, Goes To Second Print". Bleeding Cool. Retrieved 2012-11-08.
- Johnson, Rich (2012-10-30). "Eighteen Of The Nineteen Covers For My Little Pony #1". Bleeding Cool. Retrieved 2012-11-01.
- Raugust, Karen (2013-06-22). "New and Old Mix at Licensing Expo 2013". Publishers Weekly. Retrieved 2013-06-24.
- "IDW's Ted Adams on the State of the Industry". ICV2. 2013-06-21. Retrieved 2013-06-24.
- Keily, Karl (2013-02-12). "Zahler Trots Out "My Little Pony: Twilight Sparkle"". Comic Book Resources. Retrieved 2013-02-12.
- "Hasbro Builds on MY LITTLE PONY Brand Growth Catering to Fans Worldwide" (Press release). Hasbro. 2013-06-20. Retrieved 2013-06-24.
- Nelkin, Sarah (2013-03-18). "More Japanese My Little Pony Dub Cast Announced". Anime News Network. Retrieved 2014-04-05.
- "Friendship is Magic Has Manga in the Works". Anime News Network.
- "Zelda's Akira Himekawa to Draw My Little Pony Manga". 2013-07-14. Retrieved 2014-04-05.
- "My Little Pony comic & quiz" (in Japanese). Shogakukan. 2014-09-10. Retrieved 2014-09-10.
- "My Little Pony - Songs of Friendship and Magic (Music from the Original TV Series)". iTunes Music Store. 2013-12-06. Retrieved 2013-12-06.
- "My Little Pony - Songs of Ponyville (Music from the Original TV Series)". iTunes Music Store. 2014-04-21. Retrieved 2014-04-22.
- "My Little Pony - Songs of Harmony (Music from the Original TV Series)". iTunes Music Store. 2015-04-12. Retrieved 2015-04-12.
- "Coming This Fall: Lakeshore Records & Hasbro To Release First Official My Little Pony Remix Album, DJ PON3: MLP Remixed". Lakeshore Records. Film Music Daily. 2014-07-28. Retrieved 2014-07-28.
- "DJPON3 PRESENTS MY LITTLE PONY: FRIENDSHIP IS MAGIC REMIXED". Talent Monthly Magazine. 2015-05-19. Retrieved 2015-05-19.
- White, Martha C. (2013-04-01). "Hasbro aims for winner's circle as Build-A-Bear adds My Little Ponies to its stable". NBC Today. Retrieved 2013-04-01.
- Wells, Charlie (2015-03-10). "In the Year of the Unicorn, Parents Remember My Little Pony". Wall Street Journal. Retrieved 2015-03-10.
- "Little, Brown Books for Young Readers to publish Transformers and My Little Pony books" (Press release). Little, Brown and Company. 2012-11-20. Retrieved 2013-03-09.
- 'Z' (2011-10-27). "My Little Pony Gets Interactive: An App Review and Giveaway". Wired. Retrieved 2011-10-27.
- Raugust, Karen (2012-08-28). "Barnes & Noble Debuts My Little Pony Collection for Nook". Publishers Weekly. Retrieved 2012-08-28.
- Fahey, Mike (2012-06-21). "Official My Little Pony Games Bringing Friendship and Magic to Mobile Devices". Kotaku. Retrieved 2012-06-21.
- Fahey, Mike (2012-10-15). "The My Little Pony: Friendship is Magic Video Game Screenshots are Here!". Kotaku. Retrieved 2012-10-15.
- Harmon, O'Dell (2012-10-25). "My Little Pony". Game Informer. Retrieved 2012-10-26.
- Cracknel, Ryan (2012). "2012 Enterplay My Little Pony Friendship is Magic Trading Cards". The Cardboard Connection. Retrieved 2012-11-09.
- Sporman, Sean (2013-03-10). "A Look at My Little Pony Trading Cards". WTVY. Retrieved 2013-03-11.
- "Enterplay Reveals plans to fans for new MLP: CCG". Enterplay. 2013-08-03. Retrieved 2013-08-03.
- ""MLP CCG" Trending in Hobby". ICV2. 2014-01-15. Retrieved 2014-01-27.
- ""Canterlot Nights," The 1st Expansion for the "MLP CCG"". ICV2. 2014-01-26. Retrieved 2014-01-27.
- "Hasbro Plays Serious with World Trade Jewelers" (Press release). Hasbro. 2013-04-16. Retrieved 2013-04-16.
- Koski, Genevieve (2011-07-05). "Why should grown women be ashamed of holding onto their adolescent passions?". The A.V. Club. Retrieved 2011-07-05.
- Ashby, Emily (2011-01-30). "My Little Pony Friendship Is Magic – Television Review". Common Sense Media. Retrieved 2011-05-09.
- Ohanesian, Liz (2012-05-07). "My Little Pony Project Brings Bronies and Pegasisters to Toy Art Gallery". L.A. Weekly. Retrieved 2012-05-07.
- Morgan, Matt (2011-09-17). "Could My Little Pony Be Raising the Next Generation of Geeks?". Wired. Retrieved 2011-09-17.
- Lloyd, Robert (2013-12-05). "TV Picks: "My Little Pony," Sondheim, Improv comics, "Doc Martin"". Los Angeles Times. Retrieved 2013-12-06.
- Sands, Rich (2013-09-24). "TV Guide Magazine's 60 Greatest Cartoons of All Time". TV Guide. Retrieved 2013-09-24.
- Richter, Kathleen (2010-12-09). "My Little Homophobic, Racist, Smart-Shaming Pony". Ms. Retrieved 2011-07-07.
- Amidi, Amid (2010-10-19). "The End of the Creator-Driven Era in TV Animation". Cartoon Brew. Retrieved 2011-06-09.
- House, Kelly (2011-09-17). "Meet "bronies" – grown men who are fans of My Little Pony". The Oregonian. Retrieved 2011-09-17.
- Pollack, Judann (2011-11-28). ""My Little Pony: The Friendship Is Magic" Gains Unexpected Audience – Adults". Ad Age. Retrieved 2011-11-28.
- "Stellar Performance of My Little Pony Friendship Is Magic Fan-Favorite Marathon Powers The Hub to Strong Audience Gains" (Press release). The Hub. 2012-02-14. Retrieved 2012-02-16.
- "Hub TV Network Scores Record High Audience With Outstanding Performance of Special Royal Wedding of the Year on "My Little Pony Friendship is Magic"" (Press release). Hasbro. 24 April 2012. Retrieved 24 April 2012.
- "Leo Awards – Nominees by Program". Leo Awards. Motion Picture Arts and Sciences Foundation of British Columbia. 2012-05-02. Retrieved 2012-05-02.
- "39th Daytime Entertainment Emmy Awards Nominations". National Academy of Television Arts and Sciences. 2012-05-09. Retrieved 2012-05-09.
- Chaney, Jen (2012-09-17). "'My Little Pony: Friendship is Magic' is the best animated show on TV, according to the Tubeys". Washington Post. Retrieved 2012-09-17.
- "Leo Awards, Saturday Winners 2014". Leo Awards. Motion Picture Arts and Sciences Foundation of British Columbia. Retrieved 2014-06-01.
- Beck, Jerry (2011-09-24). "We've Created A Bronster!". Cartoon Brew. Retrieved 2011-09-25.
- von Hoffman, Constantine (2011-05-31). "My Little Pony: the Hip, New Trend Among the Geekerati". BNET. Retrieved 2011-05-31.
- McKean, Erin (2011-12-02). "The secret language of bros". The Boston Globe. Retrieved 2011-12-02.
- Ostroff, Joshua (2011-08-03). "All-ages show: Hipsters love children's programming". National Post. Retrieved 2011-08-03.
- Turner, James (2012-03-20). "Is TV paying too much attention to fans?". Christian Science Monitor. Retrieved 2012-03-20.
- Griffiths, Daniel Nye (2012-01-19). "SOPA, Skyrim and My Little Pony – Infringement is Magic?". Forbes. Retrieved 2012-01-19.
- Chai, Barbara (2014-10-20). "Amy Poehler, Maya Rudolph Navigate Economy as Alpacas (Exclusive Clip)". The Wall Street Journal. Retrieved 2014-10-31.
- Official website at Hasbro
- My Little Pony: Friendship Is Magic at Hasbro Studios
- My Little Pony: Friendship Is Magic[dead link] at Discovery Family
- My Little Pony: Friendship Is Magic at the Internet Movie Database
- My Little Pony: Friendship Is Magic at the Big Cartoon DataBase