|Location(s)||Anaheim Convention Center|
|Most recent||January 24–27, 2013|
The NAMM Show is the world’s largest trade-only event for the music products industry. Held every January in Anaheim, California, USA at the Anaheim Convention Center, it is one of the two largest music product trade shows in the world. Its European counterpart is the Musik Messe in Frankfurt. The 2013 NAMM Show was held from Thursday, January 24 to Sunday, January 27, 2013, and the 2014 NAMM Show will be held from Thursday, January 23 to Sunday, January 26, 2014. The event attracts numerous famous musicians, many of whom are endorsed by NAMM Show exhibitors and come to promote their own signature models and equipment.
NAMM is a trade-only business show catering to domestic and international dealers and distributors. The product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Only employees of the exhibiting manufacturers and/or NAMM member retailers and distributors are allowed to attend, along with credentialed members of the press. Exhibitors are allotted a specific number of badges based on the square footage of their booth, after which a $25 fee per badge is assessed. Retail Members are allowed a certain number of badges based on different criteria.
Founded in 1901, NAMM stands for the National Association of Music Merchants, although since its inception NAMM has evolved from a national retail association into an international association whose members now include commercial companies, distributors, affiliates and manufacturers.
The association’s other show,  Summer NAMM, takes place in July in Nashville, TN, at the newly constructed Music City Center. Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development than products.