|Location||Anaheim Convention Center|
|First held||January 1901|
|Last held||January 24–27, 2013|
The NAMM Show is one of the two largest music product trade shows in the world, founded in 1901. It is held every January in Anaheim, California, USA, at the Anaheim Convention Center. Its European counterpart is the Musik Messe in Frankfurt. The 2013 NAMM Show was held from Thursday, January 24 to Sunday, January 27, 2013, and the 2014 NAMM Show will be held from Thursday, January 23 to Sunday, January 26, 2014. The event is also one of the biggest in the world for guitarists and attracts numerous famous guitarists to the event in Anaheim, and many guitarists with their own signature models and equipment use the event to promote their guitars and products.
NAMM is a trade-only business show catering to domestic and international dealers and distributors, and the product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Only employees of the exhibiting manufacturers and/or NAMM member retailers and distributors are allowed to attend, along with credentialed members of the press. Exhibitors are allotted a specific number of badges based on the square footage of their booth, after which a $25 fee per badge is assessed. Dealers are allowed a certain number of badges based on different criteria.
The acronym NAMM originally stood for the National Association of Music Merchants, but has evolved from a national entity representing the interests of music products retailers to an international association including commercial, reseller members, affiliates and manufacturers.
The association’s other show, Summer NAMM, takes place in July in Nashville, TN, at the downtown Nashville Convention Center. The smaller Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development courses than products. Recent reports indicated that the Summer NAMM show has suffered from declining attendance, as it has been cycled between Nashville, TN, Austin, TX and Indianapolis, IN during successive years.