NASCAR on television and radio
The National Association for Stock Car Auto Racing is one of the biggest sporting organizations in the United States. It's also one of the biggest television draws on a weekly basis. In the early days of the sport, sports programs like CBS Sports Spectacular and ABC Wide World of Sports would air video highlight packages of races. These packages were typically 15 to 30 minutes long that were cut from film of the entire race. This is similar to video packages created by NFL Films. For major races, like the Daytona 500, ABC Sports would show it live for a certain number of laps at the beginning and come back to it to show the end of the race. There had been a few races shown in their entirety in the 70's, but these were always recorded and shown days or weeks later. In 1979, CBS Sports televised the entire 1979 Daytona 500 live from the very start to the very finish. When ESPN came along in 1981, more races began being shown live in their entirety. Since 1985, all NASCAR races have been shown from start to finish, and all have been shown live since 1997. Until 2001, race tracks struck individual deals with networks to broadcast races. In 1999, NASCAR wanted to capitalize on the growing popularity of the sport and announced that television deals would now be centralized; that is, instead of making deals with individual tracks, networks would now negotiate directly with NASCAR for the rights to air a package of races.
- 1 Television
- 1.1 Early years
- 1.2 1979–2000: Flag-to-flag coverage
- 1.3 2001–2006: Fox Sports, FX, NBC and TNT
- 1.4 2007–2014: Fox/Speed Channel/FOX Sports 1, ESPN/ABC, and TNT
- 1.5 2015–2024: Future: Fox stays & NBC returns
- 2 Radio
- 3 Beyond the United States
- 4 References
- 5 External links
In the ensuing years, but before 1979, there were three main sources of NASCAR telecasts:
- ABC's Wide World of Sports, the famous sports anthology program, provided coverage of select NASCAR Winston Cup races in the 1970s. In 1971, it presented a 200-lap race at Greenville-Pickens Speedway in its entirety, the first such broadcast of a NASCAR race. Throughout the 1970s, ABC presented portions of the Daytona 500, Southern 500, and other important races.
- In the late 1970s, CBS Sports Spectacular aired some races; like Wide World of Sports, they were taped and edited.
- Car & Track, a weekly auto racing show hosted by Bud Lindemann, recapped all of NASCAR's top-series races in the 1960s and 1970s in a weekly 30-minute syndicated show.
|Race Number||Race Date||Race Title||Race Track||Series||Network||Studio Host||Studio Analysts||Lap-by-Lap Commentator||Analysts||Pit Reporters||Notes|
|2 of 44||February 12, 1960||100 Mile Qualifying Races||Daytona International Speedway||NASCAR Grand National Series||CBS||Bud Palmer||First ever NASCAR broadcast.|
|3 of 44|
1979–2000: Flag-to-flag coverage
CBS Sports President Neal Pilson and motor-sports editor Ken Squier believed that America would watch an entire stock car race live on television. On February 18, 1979, CBS presented the first flag-to-flag coverage of the Daytona 500. Richard Petty won NASCAR's crown-jewel race for the sixth time, but the big story was the post-race fight on the track's infield between Cale Yarborough and Donnie Allison, who crashed together on the final lap while leading. The race drew incredible ratings, in part due to the compelling action both on and off the track, and in part because a major snowstorm on the East Coast kept millions of viewers indoors.
As time passed, more Winston Cup races ended up on TV. ESPN broadcast its first race in 1981, from North Carolina Motor Speedway (its first live race was later in the year at Atlanta International Raceway), and TNN followed in 1991. All Cup races were nationally televised by 1985; networks struck individual deals with track owners, and multiple channels carried racing action. Many races were shown taped and edited on Wide World of Sports and syndication services like Mizlou and SETN, but almost all races were live by 1989. By 2000, the last year of this arrangement, six networks televised at least one Cup series race: CBS, ABC, ESPN, TNN, TBS, and NBC. Also, a growing number of races in the Busch Grand National Series and Craftsman Truck Series were made available for broadcast, and some track owners even threw in support races in lesser series.
NASCAR wanted to capitalize on its increased popularity even more, so they decided that future deals would be centralized; that is, the networks would negotiate directly with NASCAR for a regular schedule of telecasts.
2001–2006: Fox Sports, FX, NBC and TNT
- Fox and FX would televise race 1 through 16 of the 2001, 2003, and 2005 seasons and race 2 through 17 of the 2002, 2004, and 2006 seasons. Fox would air the Daytona 500 in the odd-numbered years and the Pepsi 400 in even-numbered years. All Busch Series races during that part of the season would also be on Fox/FX.
- NBC and TBS would televise the final 17 races of the even-numbered years as well as the Daytona 500 and the last 18 races, including the Pepsi 400, of the odd-numbered years, as well as all Busch Series races held in that time of the year. In March 2001, Turner Sports moved the upcoming races scheduled to be shown on TBS to its sister network, TNT.
- The year-by-year alternating of the Daytona 500 was packaged with the additional events of Speedweeks. The Budweiser Shootout, Daytona 500 pole qualifying, Gatorade 125s/Duel, as well as the 300-mile Busch Series event. The network covering the Daytona 500 in a given season, also carried the those other events.
ESPN retained the rights to the Craftsman Truck Series through 2002 under a separate contract. Beginning in 2003, Speed Channel bought out the rest of ESPN's contract and became the exclusive broadcast home of that series.
Initially, practice and qualifying sessions would alter between Fox Sports Net and FX during the Fox/FX portion of the season and between TNT and CNNSI during the NBC/TNT portion of the season. By the end of 2002, SPEED had replaced Fox Sports Net and a deal was arranged with NBC/TNT to move most practice and qualifying sessions to SPEED as well using NBC/TNT's production team and SPEED graphics.
The centralized TV deal caused consternation among many longtime NASCAR fans. The biggest criticisms include an increase in commercial breaks, emphasis on the more popular drivers and teams to the exclusion of others, and the de-emphasis of actual racing coverage in exchange for more fluff and hype.
2007–2014: Fox/Speed Channel/FOX Sports 1, ESPN/ABC, and TNT
Late in 2005, NBC announced that they no longer wanted to carry NASCAR races on their schedule. ABC/ESPN took the opportunity to regain the series. On December 12, 2005, NASCAR announced its next TV contract: eight years, $4.8 billion with Fox/Speed Channel, ABC/ESPN, and TNT. This time, the deal bundles the Camping World Truck Series in with the Sprint Cup and Nationwide series:
- Fox shows the first 13 Cup races along with the Sprint Unlimited every year, including the Daytona 500. The package runs through the first weekend in June and the race at Dover International Speedway. Due to schedule adjustments, the package ended in 2009 with the Coca-Cola 600 and in other years with the spring Kansas race.
- TNT, which split from former partner NBC, then picks up the coverage with the next six telecasts, which currently covers the following tracks: Pocono, Michigan, Sonoma, Kentucky, Daytona (Coke Zero 400), and Loudon. The Coke Zero 400 was presented with limited commercial interruptions until 2013. The Kentucky race replaced the race at Chicagoland Speedway. Most NBC production members stayed with TNT
- ESPN then televises most of the rest of the schedule. Three Saturday-night races are on ABC under the Disney brand "ESPN on ABC". The Brickyard 400 begins the package. Formerly ESPN broadcast the first 6 and ABC, under the ESPN on ABC banner, broadcast the last 11, including the entire Chase for the Sprint Cup, but due to NASCAR moving up the start times to earlier in the day, conflicts with ABC's political programming have precipitated all but 3 races now on ESPN.
- Speed Channel carries the Budweiser Duel, just before the Daytona 500, and the NASCAR Sprint All-Star Challenge at Charlotte Motor Speedway in May.
- ESPN, ESPN2, and ABC carry all Nationwide Series races during this time frame. Typically four Nationwide races are on ABC, with the rest on ESPN or ESPN2. ESPN's return to NASCAR television took place at the Orbitz 300 on February 17, 2007.
- Speed Channel moved two of its Camping World Truck Series races to Fox from 2007–09; usually, they were scheduled to be the California race and the spring race at Martinsville. Since 2010, all CWTS races are on Speed.
- The Coors Light Pole qualifying sessions for Sprint Cup races air on FOX for the Daytona 500, SPEED for the next 18 races, and alternating between SPEED and ESPN/ESPN2 for the remaining 17 races.
- Sprint Cup Series practice sessions are on FS1 exclusively for the first 19 races and alternate between FS1 and ESPN2 for the remaining 17 races. FS1 is guaranteed at least one session each weekend during the ESPN portion of the schedule.
- Nationwide Series practice & qualifying alternates between SPEED and ESPN2 throughout the entire season.
- On the pay-per-view front, DirecTV premiered NASCAR Hot Pass at the 2007 Daytona 500. The package consists of four channels, each dedicated to a particular driver with team communications among the driver, crew chief, and spotter. From 2007–08, Hot Pass also had separate lap-by-lap announcers and color commentators for each channel. In 2009 NASCAR Hot Pass became free, although without announcers, and on January 7, 2013, it was discontinued all together.
NBC and FX no longer carried NASCAR as a result. NBC was paying $2.8 billion for six years of Sunday night telecasts of the National Football League starting in 2006. Both the new NFL and old NASCAR deals overlapped in 2006, which forced some postrace coverage at NBC races to air on CNBC. FX stopped airing sporting events from 2006 to 2010. (It did show the ninth inning of a rain-delayed Fox game between the New York Yankees and the Boston Red Sox when it conflicted with the start of the 2008 Subway Fresh Fit 500, as well as other games which have overrun into the starts of NASCAR races.)
The new contracts increased the amount of coverage from each weekend's races. When the 2007 season began, all practices for Sprint Cup Series races were televised, whereas only the final practice ("happy hour") was carried before. In addition, all Nationwide Series final practices and qualifying sessions were also shown; before, a few qualifying sessions were not seen and only a handful of practices were seen. Most, if not all, truck series time trials are also broadcast.
However, as the season progressed, the TV partners began to skip some non-race events. SPEED has passed on practice and qualifying coverage when it conflicts with Barrett-Jackson vintage car auction programming or other racing coverage. Also, outside of the July Daytona race weekend, coverage of a Thursday practice or qualifying session for any series is rare.
In 2013, ESPN began reducing broadcasts, particularly of the Nationwide Series, in efforts to cut costs. After losing their contract to NBC in late 2013 (see below), broadcasts of the Nationwide Series have been reduced to only the race for the majority of races for the first half of the season.
In August 2013, SPEED was re-branded and relaunched as Fox Sports 1 while FOX Sports Channel Fuel TV was also re-branded to Fox Sports 2. Camping World Truck Series races remained on Fox Sports 1, while practice/qualifying sessions and regional series races alternated between Fox Sports 1 & Fox Sports 2 depending on the new scheduling commitments made by Fox Sports with Fox Sports 1. The SPEED stage, a popular spot at the racetrack for fans, was retired shortly after the relaunch.
In 2014, the Sprint Unlimited moved to Fox Sports 1 as part of the promotion of the new channel. New qualifying rules introduced in 2014 increased qualifying ratings by double digits and led to FOX moving qualifying for the spring Talladega race to FOX. FOX has also moved the fall Camping World Truck Series race at Talladega to FOX.
The broadcast teams for each package are as follows:
- Fox retained most of the same announcers that have worked for the network since 2001: Mike Joy, Larry McReynolds, and Darrell Waltrip in the booth, pit reporters Steve Byrnes, Dick Berggren, and Matt Yocum; and prerace hosts Chris Myers and Jeff Hammond. Krista Voda moved up from Speed, and replaced Jeanne Zelasko as the fourth pit reporter, working all races. (That change was necessary because Major League Baseball on Fox, on which Zelasko also works, now lasts the entire season with the 2007 MLB contract.)
- The ESPN/ABC team: There have been changes at the lead announcer. Jerry Punch started as announcer, but was replaced by Marty Reid and later by Allen Bestwick, who has the post currently. Others include Dale Jarrett, and Andy Petree in the booth; Dave Burns, Jamie Little, and Mike Massaro in the pits. Punch now also works Pit Road, while Marty Reid announces Nationwide races and ESPN's IndyCar races. Coordinating producer Neil Goldberg returned to ESPN in 2007 after six years at Fox.
- TNT kept Bill Weber as lap-by-lap announcer and Wally Dallenbach as analyst. After some speculation, Kyle Petty was revealed as the second analyst for the network's coverage on February 7, 2007. He continued his role as an active NASCAR driver for two seasons before retiring from driving. Benny Parsons, who was an NBC/TNT analyst, died on January 16, 2007 and it is unclear if he would have returned to the booth in any event, as he had reportedly talked about retirement after 2006 and had personally nominated Petty as his replacement prior to his death. The pit reporters are Yocum, Marty Snider, Ralph Sheheen, and Lindsay Czarniak. McReynolds, a booth analyst for Fox, is the pre-race analyst. Weber also continues as host of the Countdown to Green pre-race show. Marc Fein joins McReynolds on a new "pre-pre-race" show called NASCAR on TNT Live.
Bill Weber was forced to leave TNT shortly before the 4th race of TNT's schedule. Officially, Turner says it was due to a personal matter; however USA Today reported that it was due to an incident at a hotel the night before the race. Ralph Sheheen stepped in as announcer for the last 3 races on TNT in 2009. Adam Alexander filled in on pit road for the last 2 races, before moving to the announcer booth for 2010 and beyond. Sheheen returned to pit road, where he remains today. The NASCAR on TNT Live show has been discontinued and morphed into an hour-long Countdown to Green which is hosted by Alexander.
2015–2024: Future: Fox stays & NBC returns
On October 15, 2012, NASCAR and the Fox Sports Media Group (FSMG) announced a new $2.4 billion eight-year deal, a 30% increase from their previous deal. On July 23, 2013, NASCAR and the NBC Sports Group announced a new $4.4 billion ten-year deal. 10 days later on August 1, 2013, NASCAR and Fox extended and expanded their agreement, paying an additional $1.4 billion to do so, to complete NASCAR's new TV package through the 2024 season. NBC reportedly bid over 50% more than ESPN and Turner for their portion of the package, despite Turner & ESPN expressing interest about continuing their relationship with NASCAR.
NASCAR Sprint Cup Series
- The first 16 points races will be broadcast by Fox. Ten races, including the Daytona 500, will be broadcast on Fox with six races on Fox Sports 1.
- The final 20 points races, including the Chase for the Sprint Cup, will be broadcast by NBC. Seven races will air on NBC and thirteen will air on NBCSN.
- As part of the deal, Chase races airing on NBC will be lead-ins to NBC Sunday Night Football.
- The Sprint Unlimited will alternate between FOX (2015-2016) and Fox Sports 1 (2014, 2017-2024).
- The Budweiser Duel races (now in primetime) and NASCAR Sprint All-Star Race will air on Fox Sports 1.
- Practice & qualifying rights will belong to the network group broadcasting the race.
- All races will be live-streamed online.
NASCAR Xfinity (formerly Nationwide) Series
- The first 14 races will be broadcast by Fox. 4 races will be broadcast on Fox and the other 10 races will air on Fox Sports 1.
- The final 19 races will be broadcast by NBC. 4 races will be broadcast by NBC and the other 15 races will air on NBCSN.
- Practice & qualifying rights will belong to the network broadcasting the race.
- All races will be live-streamed online.
- Fox Sports 1 will continue to be the exclusive broadcaster of the NASCAR Camping World Truck Series. Truck races will also be live-streamed online.
- The NBC Sports Network will also broadcast the NASCAR K&N Pro Series East & West, NASCAR Whelen Modified Tour and NASCAR Toyota (Mexico) Series.
- Telemundo and Mun2 have Spanish-language broadcast rights for national series and NASCAR Toyota (Mexico) Series events.
- NBC will also have rights to the NASCAR Hall of Fame induction ceremony and season ending banquets.
While FOX, NBC, ESPN, and Turner reportedly discussed starting the new contract in 2014, NASCAR stated in late 2013 that the new contract would not take effect until 2015. NASCAR and NBC did agree to allow NASCAR America, a daily NASCAR news program, to air on NBCSN beginning in late 2013.
ESPN and TNT no longer broadcasting NASCAR after the 2014 season. The new contract ends a partnership of 32 years with Turner Sports and also ending a partnership of 30 years with ESPN and NASCAR.
|This section does not cite any references or sources. (February 2011)|
Currently, three separate networks cover NASCAR races on radio:
- MRN: Founded by Ken Squier and Bill France, Jr. in 1971, it covers all Sprint Cup and Nationwide Series events at tracks owned by ISC, as well as Dover and Pocono. It also covers all events of the Truck Series.
- PRN: Covers all Sprint Cup and Nationwide events at tracks owned by Speedway Motorsports.
- IMS Radio Network: Covers the Brickyard 400, with many of the same announcers and production staff that covers the Indy 500, with assistance from some PRN staff.
From 2002—2006, all races were heard on XM channel 90 across the continental United States. In 2007, national satellite radio rights moved to Sirius channel 90. Among the programs on Sirius NASCAR Radio are a weekly program co-hosted by TV pit reporter Matt Yocum and Tony Stewart, and a morning drive time show with David Poole of the Charlotte Observer and Marty Smith of ESPN.com.
Following the merger of XM and Sirius, Sirius NASCAR Radio is heard on the XM through the "Best of Sirius" package on channel 90.
All three networks also have affiliation deals with hundreds of local radio stations. Many stations sign with more than one of these networks to ensure coverage of the entire season.
Beyond the United States
While NASCAR does not produce a "world feed" broadcast, it does have 23 international broadcast partners. Among them are NTV, TSN, Sky Sports, Motorvision TV, Sportsnet, The Score, Bell TV, Speed Latin America, Fox Sports Latin America, ESPN Middle East, Fox Sports Australia, Sport Klub Poland, AB Moteurs, ESPN America, Viasat Motor, Sport TV, StarHub, Dubai Sports Channel, SNTV, Fox Sports Asia and American Forces Network. Neo Sports in India start broadcasting NASCAR races in March 2010 at Martinsville.
All international broadcasts are directly taken from the domestic feed.
- Ryan McGee (2007). ESPN Ultimate NASCAR. ESPN Books. pp. 42–43. ISBN 1-933060-25-5.
- "1979: Petty winds up in 'fist' place". January 23, 2003. Retrieved 2011-02-14.
- "Behind the Microphone with Mike Joy, NASCAR on Fox". Speedcouch.com. 2007-02-16. Retrieved 2013-02-24.
- "Jayski's NASCAR Silly Season Site - Television News". Jayski.com. Retrieved 2013-02-24.
- "NASCAR HotPass". Directv. 2013-01-14. Retrieved 2013-02-24.
- Published January 7, 2013. "DirecTV Ending NASCAR Hot Pass Programming Due To High Cost, Low Demand - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global". SportsBusiness Daily. Retrieved 2013-02-24.
- "10 years after crash, NASCAR still coping with Earnhardt's death". Sports Business Journal (CNN). February 10, 2011. Retrieved 2011-02-14.
In the four years since NASCAR signed a multibillion-dollar media deal, average race viewership has fallen from 7.85 million at its height to 5.99 million last year, according to the Sports Business Journal.
- Report, Staff (April 16, 2014). "Talladega qualifying moves to FOX". NASCAR.com. NASCAR Media Group, LLC. Retrieved June 10, 2014.
- "News & Media | NASCAR Sprint Cup Series". NASCAR.com. 2013-02-19. Retrieved 2013-02-24.
- [dead link]
- Pockrass, Bob (October 15, 2012). "Fox, NASCAR agree to eight-year, $2.4 billion contract extension for Sprint Cup races". SportingNews.com. Sporting News. Retrieved June 10, 2014.
- Cain, Holly (July 23, 2013). "NASCAR, NBC Sports Group reach landmark deal". NASCAR.com. NASCAR Media Group, LLC. Retrieved June 10, 2014.
- Estrada, Chris (July 23, 2013). "NASCAR compelling because of “wonderful stories,” says NBC Sports’ chairman". Motorsportstalk.NBCSports.com. NBC Sports. Retrieved June 10, 2014.
- "NASCAR CONFERENCE CALL TRANSCRIPT: JULY 23, 2013". NBCSportsGroupPressBox.com. NBC Universal. July 23, 2013. Retrieved June 10, 2014.
- Report, Staff (August 1, 2013). "NASCAR, FOX extend, expand rights agreement". NASCAR.com. NASCAR Media Group, LLC. Retrieved June 10, 2014.
- Mickle, Tripp; Ourand, John (August 1, 2013). "Fox Sports, NASCAR Finalize Rights Deal Through '24 Worth $3.8B". SportsBusinessDaily.com. American City Business Journals. Retrieved June 10, 2014.
- Mickle, Tripp; Ourand, John (July 23, 2013). "NBC Sports Inks 10-Year Deal For 20 Sprint Cup Races Annually". SportsBusinessDaily.com. American City Business Journals. Retrieved June 10, 2014.
- "Infront Sports & Media: Newsdetail". Infrontsports.com. 2012-07-31. Retrieved 2013-02-24.
- http://www.nascar.com/2003/races/ontv/headlines/02/13/international/[dead link]
- Fox Sports
- Motor Racing Network
- Performance Racing Network
- Indianapolis Motor Speedway
- Sports Media Watch: NASCAR Ratings
- Backseat Drivers Fan Council rates the media -- how did we do?