NBA on ABC

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NBA on ABC
Genre NBA game telecasts
Presented by Mike Breen
Mike Tirico
Jeff Van Gundy
Mark Jackson
Hubie Brown
Doris Burke
Lisa Salters
Heather Cox
Country of origin United States
Original language(s) English
Production
Camera setup Multi-camera
Running time 150 minutes or until game ends
Production company(s) ABC Sports (1965–1973)
ESPN (2002–present)
Broadcast
Original channel ABC
Picture format 480i (SDTV),
1080i (HDTV)
Original run
  • First run: January 3, 1965 (1965-01-03) – May 10, 1973 (1973-05-10)
  • Second run: December 25, 2002 (2002-12-25)
 – present
Chronology
Related shows NBA Countdown

ESPN's coverage of the NBA on ABC is a presentation of National Basketball Association (NBA) games produced by ESPN, and televised on the American Broadcasting Company (ABC). Game coverage is usually preceded by the pre-game show NBA Countdown, a program which also precedes sister network ESPN's NBA telecasts.

ABC originally broadcast NBA games from 1965 to 1973. NBA game telecasts returned to ABC in 2002, under the production of sister cable network ESPN. In 2006, ESPN took over branding of the coverage as well, with ABC's telecasts featuring ESPN's graphics and logos (though both networks kept ABC's theme song).

ABC televises fifteen games during the regular season, starting with a doubleheader on Christmas Day, followed by the NBA Sunday Showcase on select Sunday afternoons through the remainder of the regular season. ABC airs up to nine games during the first five weeks of the NBA Playoffs. During the NBA Finals, ABC presents games in prime time, usually at 9:00 p.m. Eastern Time, when it is known as ESPN's Coverage of the NBA Finals on ABC.

History[edit]

ABC gains the NBA for the first time[edit]

ABC first signed a deal with the National Basketball Association to became the league's primary television partner in 1964; the network's first game telecast aired on January 3, 1965. For much of the 1960s, ABC only televised Sunday afternoon games, including during the NBA Playoffs. This meant that ABC did not have to televise a potential NBA Finals deciding game if it were played on a weeknight. In 1969, ABC did televise Game 7 of the Los Angeles LakersBoston Celtics series in prime time on a weeknight. The following season, ABC aired the 1970 NBA Finals in its entirety, making it the first Finals series to have all games televised nationally.

Commentators for the original NBA on ABC included play-by-play announcers Keith Jackson and Chris Schenkel, and analysts Jack Twyman, Bob Cousy and Bill Russell. On April 8, 1967, a strike by the American Federation of Television and Radio Artists (AFTRA) forced ABC Sports producer Chuck Howard and director Chet Forte to call Game 4 of the Eastern Conference Finals between Boston Celtics and Philadelphia 76ers, as its regular announcing team were members of the union. Curt Gowdy also served on play-by-play for half of the 1967-68 season.

The first nationally televised Christmas Day NBA broadcast occurred in 1967, when ABC broadcast a game between the Los Angeles Lakers and San Diego Rockets from the Valley View Casino Center in San Diego. Jerry Gross and Jack Twyman called that particular broadcast for the network. ABC would continue to televise Christmas games through 1972. The remainder of these broadcasts were based from Arizona Veterans Memorial Coliseum in Phoenix. Chris Schenkel did play-by-play for ABC during this period with the exception of 1970, when Keith Jackson held that responsibility. Jack Twyman remained as color commentator for the broadcasts up until 1971, when the position was assumed by Bill Russell. ABC lost the broadcast rights to the NBA to CBS after the 1972-73 season, with the network's initial tenure with the league ending with its last NBA Finals game on May 10, 1973.

ABC outbids NBC for the NBA contract[edit]

For more details on this topic, see NBA on NBC § The end of the NBA on NBC.

In late 2001, the NBA was in the midst of putting together a new broadcast and cable television deal. At the time, conventional wisdom was that NBC would renew its existing broadcasting contract with the league. An October 5, 2001 Sports Business Daily article cited The New York Times sports columnist Richard Sandomir regarding the possibility of ESPN joining with ABC in obtaining a portion of the contract:

NBA on ABC logo, used from 2002 to 2006.

The negotiations were closely watched by those in the business world, as it was the first time that a major sports league crafted a television deal in the new economic environment since the September 11 terrorist attacks a few months before. Declining ratings for NBC's NBA game telecasts had already led many[who?] to believe that the NBA's next television rights fee would be lower than previous years, and the economic recession made that a likely scenario. As predicted, NBC's offer to the league was lower than the previous agreement's amount. Had the NBA agreed to the network's offer, it would have been the first sports league to experience a decline in rights fees. However, the NBA rejected NBC's offer and after the network's exclusive negotiating period with the league expired, ABC and ESPN stepped in. On January 22, 2002, the NBA signed a six-year deal with The Walt Disney Company and Turner Sports, which renewed an existing deal with TNT and allowed ABC and ESPN to acquire the rights to air the league's games. ABC and ESPN reportedly paid an average of about US$400 million a season. Technically, ESPN pays the NBA for its broadcast rights and "buys" time on ABC to air select games. In all, the contract allowed the NBA to increase its rights fees by 25%.

NBC Sports chairman Dick Ebersol said regarding the deal:

On October 6, 2014, the NBA renewed its broadcast agreement with ESPN, as well as TNT, for ten years through the 2024-25 season.[2]

Coverage[edit]

Overview[edit]

In its first five years of covering the NBA under the current deal with ESPN, ABC had three lead play-by-play announcers, six lead announcing teams, an anticipated six theme songs, five graphics packages, five pre-game shows, six sets of studio teams, and the lowest television viewership for NBA game broadcasts.

Each season, ABC begins its NBA coverage with a Christmas Day doubleheader (with the exception of 2004 and 2006, when the network broadcast only one game). From 2004 to 2006, ABC insisted on carrying a Christmas game between the Miami Heat and the Los Angeles Lakers. Since 2009, ABC's Christmas Day doubleheader has featured a music video featuring Mariah Carey performing her hit 1994 single "All I Want for Christmas Is You."[3][4] In 2010, Carey was featured singing "Oh Santa!"[4]

Following the initial Christmas game telecasts, Sunday afternoon coverage of regular season games begins in mid-January or early February. The number of Sunday afternoon regular season games that ABC normally covers is significantly lower than what NBC broadcast during its tenure with the league. In its first season of coverage, ABC aired 14 regular-season games, in comparison to NBC's yearly average of 33 games. That number increased to 18 games in the next two seasons (2003–04 and 2004–05), and 20 games in the 2005–06 season. For 2006–07, ABC decreased the number of game telecasts it aired during the season to 19. In a 2002 interview with Jim Rome, NBA commissioner David Stern commented about the number of league games broadcast on ABC:

ABC's NBA Playoffs transitional graphic, used in 2003 and used in ESPN's NBA coverage until 2006-07.

By contrast to Stern's assessment, media analysts and many fans found that the cable-heavy television deal made many games unavailable and, in addition, devalued the league. Starting with the second round of the playoffs, TNT's NBA coverage becomes exclusive, meaning that no locally produced league broadcasts can compete against the TNT telecasts. Because of this, fans of teams in the playoffs who do not have a cable television subscription are unable to watch many playoff games unless they subscribe to satellite. In addition, ABC's coverage is always exclusive, including during the regular season. If an ongoing game airs opposite one televised by ABC, it cannot be televised in the local market, which has the side effect of causing some games to not be aired on television at all. Sports Business Daily quoted Houston Chronicle writer Jonathan Feigen regarding the structuring of the NBA's deal with ABC:

In addition, unlike NBC or its preceding rightsholder CBS, ABC does not televise the NBA All-Star Game (with TNT instead holding the exclusive television rights to the game itself and most other events held during All-Star Weekend). Also unlike the other networks, ABC rarely televises either of the NBA's Conference Finals series. TNT airs one Conference Final exclusively each year (the Western Conference Finals in 2003, 2004, 2006, 2008 and 2010, and the Eastern Conference Finals in 2005, 2007 and 2009), while ESPN will get the other. With the exception of 2004, 2010 and 2012[6] (when the network did not air any games from that round at all), ABC airs Conference Final matches – whichever one to which ESPN holds the rights in a given year – held on weekends. Due to the checkerboard schedule of the NBA Playoffs (in which games are scheduled every other day), this is limited to one game per Conference Final, as series do not often reach a sixth or seventh game (for example, the network aired only Game 3 of the 2009 Western Conference Finals; ABC was scheduled to air the Sunday Game 7 of the series, however the Los Angeles Lakers won the series in Game 6).

Outside of the Conference Finals, ABC generally airs playoff games throughout the first five weeks of the NBA Playoffs, in addition to a number of special prime-time playoff games, usually televised on Thursday or Saturday nights. In 2005, ABC aired the first non-cable Memorial Day game in three years, when the Phoenix Suns and San Antonio Spurs battled in Game 4 of the Western Conference Finals. Prior to the most recent NBA television deal, Memorial Day playoff games had become a yearly tradition on network television.

Unlike previous broadcast partners, ABC has never aired a non-Christmas regular season game after 3:30 p.m. Eastern Time. While NBC had several 5:30 p.m. Eastern start times for games, ABC has only gone beyond that time on Christmas, and for select playoff games, including the Finals. On March 20, 2005, ABC aired a pair of games regionally (between the San Antonio Spurs and Detroit Pistons, and the Phoenix Suns and Memphis Grizzlies) at 3:30 p.m. Eastern Time. After the Spurs–Pistons game ended, the network opted to end coverage for its stations to carry regularly scheduled local programming instead of switching over to the Suns–Grizzlies game (in which the Suns were up 94–91 late in the fourth quarter). NBC rarely committed this practice, as it instead showed the tail end of a game still in progress after the previous game has completed.

Features[edit]

Since ABC acquired the NBA broadcast television contract from NBA, Ahmad Rashad has delivered weekly interviews with NBA players as part of a segment known as Access Ahmad. In addition, Rashad served as host of NBA Access with Ahmad Rashad, a weekly show about the lives of NBA personalities (which replaced NBA Inside Stuff in 2005), which later moved to NBA TV. From 2003 to 2005, the pre-game show included a feature known as The NBA Minute, a one-minute segment in which various celebrities (including among others featured Ice Cube, Samuel L. Jackson and Ron Howard) talked about the NBA and their interest in the game.

From 2002 to 2005, the broadcasts feature known as the GMC Professional Grade Plays of the Week (retitled the GMC Professional Grade Matchup during the 2005 NBA Playoffs), featuring clips of the week's best game plays from around the NBA. During the 2003 NBA Finals, ABC adopted one of ESPN's SportsCenter features, The Budweiser Hot Seat, an interview piece hosted by Jim Gray. Other ESPN features that have been featured as part of the network's game broadcasts have included Sprite Mad Skillz, GameTrack or Storyline.

Pregame show[edit]

For more details on ABC's NBA pregame show, see NBA Countdown.

ABC's NBA pre-game show underwent five title changes in five seasons, and has rotated several analysts in each season. For the 2006-07 season, the pre-game show was known as NBA Sunday Countdown. Each season, the program has been sponsored by GMC, with exception of the Finals, during which Chevrolet is the presenting sponsor. Mike Tirico hosted the pregame show from the first season of the network's current contract with the NBA to the middle of the 2005-06 season. On March 19, 2006, Tirico was replaced by ESPN anchor/reporter Dan Patrick, as Tirico was moved to the secondary play-by-play team. On Christmas Day 2007, Stuart Scott became the new studio host, replacing Patrick, who left the network. Other hosts of the pregame show include former regular substitute John Saunders.

Graphics[edit]

In its first year of coverage, ABC used the same graphics package as partner network ESPN, with the "score bug" being the only difference between the two networks' packages. This habit had already been put into practice by the network in regards to its NHL and college basketball coverage. However, ABC did utilize its own graphics (though they were similar in resemblance to ESPN's at the time) for college football and other sports broadcasts. For the 2003–04 season, ABC established new graphics for its NBA broadcasts, in an effort to differentiate its telecasts from ESPN's. On February 5, 2006, ABC established another new graphics package, including a horizontal scoreboard (similar to that introduced the previous fall for its final season of Monday Night Football) for the network's NBA telecasts.

ESPN, and by proxy ABC, began using graphics packages inherited by ESPN's Monday Night Football beginning in 2006, featuring a scoreboard with a slanted red and white design, replaced in April 2009 with a more compact grey design with panel-like lower thirds. This was replaced in 2010 with an updated appearance based off another redesign adopted by Monday Night Football in late 2009, featuring a more metallic appearance which would later be adopted by other ESPN properties, and the addition of yellow lights to indicate remaining timeouts. At the start of the 2011-12 season, an updated version of the design was adopted with a more translucent appearance, and the addition of an indicator under a team's score if they have reached enough fouls to initiate the Bonus situation. Starting with the 2013 Western Conference Finals, a newly designed banner featuring 3D renditions of the team logos and customized fonts were adopted.

Criticisms[edit]

One common complaint about NBA coverage on ABC is the use of unconventional camera angles, including the Floorcam and Skycam angles, used by the network throughout its coverage.[7] Other complaints[8] are of camera angles that appear too far away, colors that seem faded and dull, and the quieting of crowd noise so that announcers can be heard clearly (by contrast to NBC, which allowed crowd noise to sometimes drown out their announcers).[9]

Some complaints have concerned the promotion, or perceived lack thereof, of NBA telecasts. The 2003 NBA Finals received very little fanfare on ABC or corporate partner ESPN; while subsequent Finals were promoted more on both networks, NBA-related advertisements on ABC were still down significantly from promotions on NBC. NBA promos took up 3 minutes and 55 seconds of airtime on ABC during the week of May 23, 2004 according to the Sports Business Daily, comparable to 2 minutes and 45 seconds for the Indianapolis 500. Promotions for the Indianapolis 500 outnumbered promotions for the NBA Finals fourteen-to-nine between the hours of 9:00 and 11:00 p.m. during that week.[10]

The network was also criticized for focusing its coverage on a select number of teams, particularly the decision to broadcast a Lakers-Heat game on its Christmas Day schedule for three consecutive years. However for 2007, ABC decided to break this tradition by instead having the Heat, for the fourth straight time, appear on Christmas Day facing the 2007 Eastern Conference Champions, the Cleveland Cavaliers.[11] In 2008, the Boston Celtics replaced the Heat on the Christmas Day schedule, and faced the Los Angeles Lakers; and in 2009, the Cavaliers played the Lakers on Christmas Day. However, the Heat-Lakers Christmas Day special would make its return in the 2010-11 NBA season, as a result of LeBron James' recent move from the Cleveland franchise to Miami. For the 2011-12 NBA season, the Lakers and Heat played again on Christmas Day, but against separate opponents. The Lakers played the Chicago Bulls, while the Heat played the Dallas Mavericks in a rematch of the 2011 NBA Finals; both the Bulls and Mavericks made their ABC Christmas Day debuts, which also acted as the league's opening day that season due to the 2011 NBA lockout delaying the start of the season. In the case of the latter, ABC aired the pre-game championship ring and banner ceremony for the Mavericks, which marked the first time in NBA history a national broadcast network televised the ceremony.

Announcers[edit]

For more details on this topic, see List of NBA on ABC broadcasters.

2002–03[edit]

After obtaining the NBA broadcast rights, ABC courted two main announcers from the NBA on NBC, Bob Costas and Marv Albert. After Costas (who was reportedly offered a generous deal which also included offers to do play-by-play for ESPN's Major League Baseball telecasts and feature reports for ABC News)[12] elected to remain with NBC, and Albert signed a six-year deal with TNT, the network went with veteran broadcaster Brad Nessler to be the lead play-by-play announcer for its NBA broadcasts. Nessler, who prior to that point had not been the main voice for any professional sport on television, received a call from Marv Albert's agent, soon after getting the job. On the call, Nessler said in an interview with the Internet Movie Database:

Nessler was initially joined on the broadcasts by color commentator Bill Walton and lead sideline reporter Michele Tafoya. The team of Nessler and Walton did two broadcasts together before ABC decided that Walton needed a partner (much like he had at NBC with Steve Jones) and assigned pre-game analyst Tom Tolbert to join the team. Nessler, Walton and Tolbert called most regular season games, and every network playoff game. Other games were called by the team of Brent Musburger and Sean Elliott. After suffering the worst ratings in NBA Finals history for the 2003 series, low ratings overall, and harsh criticism, ABC decided to retool the team. More to the point, during this particular period, Brad Nessler[14] was accused by media analysts (among them, New York Times columnist Richard Sandomir) of not knowing game strategy well, lacking rhythm and enthusiasm in his game call, not bringing out the best in his partners, too often ignoring the score and his tendency to stammer.

This was also the only year that ABC broadcast both the NBA and the Stanley Cup Finals involving teams from one market in the same year, as both the New Jersey Nets and the New Jersey Devils were in their respective league's finals. During ABC's broadcast of Game 3 between the San Antonio Spurs and the Nets in New Jersey on June 8, Nessler, Tolbert and Walton said that ABC was in a unique situation getting ready for both that game and Game 7 of the Stanley Cup Finals between the Devils and the Mighty Ducks of Anaheim the following night. Gary Thorne, Bill Clement and John Davidson mentioned this the following night, and thanked Nessler, Tolbert and Walton for promoting ABC's broadcast of Game 7 of the Stanley Cup Finals.[15]

2003–04[edit]

For more details on Michaels' stint with the NBA on ABC, see Al Michaels § National Basketball Association.

After disastrous ratings for the 2003 Finals, ABC decided to completely revamp its lead NBA broadcast team. Brad Nessler was demoted to the secondary broadcast team, where he was joined by Sean Elliott and Dan Majerle. Tom Tolbert was relegated to pre-game show duties only, and Bill Walton was removed from the network's NBA coverage altogether (however, he would remain with ESPN). Meanwhile, longtime Monday Night Football commentator (and unofficial "Voice of ABC Sports") Al Michaels was hired to replace Nessler as the network's lead NBA play-by-play announcer; Michele Tafoya remained as its lead sideline reporter.

Michaels called games solo for the first several weeks of the 2003–2004 season. However, Doc Rivers, a critically acclaimed analyst when he worked with Turner Sports for TNT's NBA broadcasts, became available after a 1–19 start by his Orlando Magic led to his firing as the team's coach. Rivers was hired weeks before ABC's Christmas Day season opener. He and Michaels worked that game together, one of only six they did together during the regular season (all other games Rivers worked were with Brad Nessler). During the playoffs, Michaels and Rivers worked every single telecast, including the 2004 NBA Finals, which saw significant ratings improvement.

During the 2004 NBA Playoffs, Doc Rivers was hired as head coach of the Boston Celtics. Though Rivers continued to work games with Al Michaels throughout the rest of the playoffs, ABC was forced to search for a new lead analyst for the 2004–05 season. In addition, the network dropped Brad Nessler from all NBA coverage, and did not retain Sean Elliott or Dan Majerle.

2004–05[edit]

Early in the 2004-2005 season, Memphis Grizzlies coach Hubie Brown, a broadcasting legend with CBS, TBS and TNT, was forced into retirement due to health issues and was soon after hired to replace Doc Rivers as Al Michaels' broadcast booth partner. Brown called his first ABC game with Michaels on Christmas Day 2004, working the highly anticipated a Heat-Lakers game pitting those team's respective star players Shaquille O'Neal and Kobe Bryant. After that game, the two did not do a game together again until March 2005. Michaels began covering NBA games sporadically, doing two games in early March and three additional games in April. Meanwhile, Brown worked every week of ABC's coverage, broadcasting some games with veteran broadcaster Mike Breen. Michele Tafoya served as lead sideline reporter for all of the network's game broadcasts.

In addition to Hubie Brown, ABC added other known analysts to its NBA coverage. Jim Durham and Dr. Jack Ramsay both worked several games during the regular season, while Brent Musburger, John Saunders, Len Elmore and Mark Jackson were involved with others. Breen and Ramsay were the first secondary broadcast team to work a playoff game for ABC. Breen called three playoff games for the network in 2005, the most notable being Game 1 of the Western Conference Finals with Hubie Brown.

Al Michaels was criticized by the New York Post for not broadcasting the game and seeming uninterested in the NBA in general. Barry Horn of The Dallas Morning News said that Michaels was simply "not a basketball guy". Meanwhile, Bill Simmons said during the 2005 Finals that Michaels "shows up for these games, does his job, then drives home thinking, ‘Only five weeks to the [NFL] Hall of Fame Game, I'm almost there!’" Another criticism that Michaels received was that he too often found himself making tediously long-winded explanations. In return, he would tend to talk over two or three possessions in a row (which Michaels seemed to be better suited for football and baseball broadcasts, for which he's better known for). The end result was that he would hardly have time to comment on the action viewers were seeing because he was so hung up on a prior subplot or storyline that he felt the audience just had to know about.[16] Michaels was also accused of apparently lacking the kind of enthusiasm and confidence (for instance, Michaels initially reacted to Amare Stoudemire's block of Tim Duncan's shot during the 2005 playoffs by calling it a "great, great contested shot") expected of a main play-by-play voice.

Michaels, who by the end of his tenure on the NBA on ABC only called a total of 37 NBA games overall with ABC (a combined thirteen regular season games), did return for the NBA Finals, which scored its second-lowest rating of all time (despite the fact that it was the first Finals in eleven years to go to a seventh game). From March 7, 2004 to April 17, 2005 – including playoff games – each game Michaels called involved either the Los Angeles Lakers (whose home city Michaels resides when not broadcasting sports events) or Sacramento Kings, a total of 21 consecutive games. Game 7 of the 2005 NBA Finals would end up being Michaels' last with the NBA on ABC.

2005–06[edit]

For the 2005-06 season, Al Michaels and Hubie Brown were slated to remain as ABC's main broadcast team. The duo worked that year's Christmas Day game between the Los Angeles Lakers and Miami Heat and were expected to work the NBA Finals together as well. However, that plan did not come to fruition. In 2005, the National Football League (NFL) signed a contract with NBC for the rights to the Sunday night football (a package previously held by ESPN), which in turn resulted in Monday Night Football, which Al Michaels had been broadcasting for nearly 20 years, ending its run on ABC after the league's 2005 season.

Speculation arose that Michaels would leave ABC for NBC, however he subsequently signed a deal to remain on Monday Night Football, when it moved to ESPN in 2006. However, in the weeks leading up to Super Bowl XL (ABC's final NFL broadcast to date), it was widely speculated that Michaels was attempting to get out of his contract with ESPN to join John Madden (who worked alongside Michaels for the previous four years on Monday Night Football as an analyst) at NBC. Michaels added fuel to the fire by refusing to state his future plans, and he could not "respond to rumors... because that would become a distraction." On February 8, 2006, ESPN announced that its Monday Night Football team would consist of Mike Tirico on play-by-play, with football anaylst Joe Theismann and Tony Kornheiser as analysts. ESPN explicitly stated that Michaels would not return to either Monday Night Football broadcasts or ABC's NBA broadcasts, all but assuring Michaels' departure from ABC after 30 years, and joining Madden at NBC.

Michaels was replaced by Mike Breen, who became the lead broadcaster for an over-the-air NBA package for the first time in his career. Breen worked the 2006 Eastern Conference Finals and 2006 NBA Finals with Hubie Brown for both ESPN and ABC, as well as all the main games ABC broadcast that year. The promotion of Breen gave ABC its first consistent lead broadcaster since Brad Nessler, as Breen worked games every week. Breen previously had worked the Eastern Conference Finals for NBC in 2001 and 2002, as well as the Western Conference Finals for ESPN in 2005.

Many sportswriters and sports media analysts praised Breen, some for his explosive voice and excited calls on game-deciding and game-winning shots and others for the fact that, unlike his predecessor Al Michaels, he was already very familiar with broadcasting basketball games and was essentially a basketball lifer.[17] Despite that, he faced some criticism from those who complained that they would prefer a more established voice,[18] such as Marv Albert or Kevin Harlan. Hubie Brown faced criticism from writers (most notably Richard Sandomir of The New York Times[19]) as well as bloggers and viewers.

Lisa Salters also served as the lead sideline reporter for ABC's regular-season game coverage and the NBA Finals that season, filling in for Michele Tafoya while she was on maternity leave. Salters returned to her role as its secondary sideline reporter when Tafoya returned the following year. For the secondary broadcast team, ABC reunited Bill Walton and Steve Jones for game coverage. Walton and Jones worked the Christmas Day 2005 broadcast between the San Antonio Spurs and Detroit Pistons for ABC, the first game they called together since Game 4 of the 2002 NBA Finals for NBC (NBC's last NBA telecast to date). The pair worked their first broadcast with Mike Breen, and worked the remainder of the season with Brent Musburger, Jim Durham and Mike Tirico. That team, along with the Breen-Brown duo, now often does ESPN's Wednesday or Friday game coverage, which the previous ABC announce teams rarely did.

ABC also used several SportsCenter reporters, including Tom Rinaldi, Rachel Nichols and Jeremy Schaap, for pregame and halftime features during 2006.

2006–07[edit]

For the 2006-07 NBA season, ABC's sports operations were fully integrated into ESPN (rebranding the sports division as ESPN on ABC). As a result, Mark Jackson replaced Hubie Brown as ABC's lead analyst (Brown would still pair with Mike Breen on ESPN's primary broadcast team and Mike Tirico on ABC's secondary team). ABC's pre-game show, which Jackson was a part of, also began to be broadcast from the site of the main game each week (much as was the case during first season of the network's current NBA deal in 2003).[20]

Additionally, Michele Tafoya returned as a sideline reporter, after sitting out the 2005-06 season on maternity leave.[21] Lisa Salters returned to her role as its secondary sideline reporter the following year as Tafoya returned to her old role.

2007–08[edit]

On July 9, 2007, it was announced by Dan Patrick that he would be leaving ESPN after 18 years with the network. Stuart Scott hosts ABC's pregame show for the 2007-08 season along with analysts Bill Walton and Michael Wilbon. Jeff Van Gundy also joined Mike Breen and Mark Jackson full-time, starting Christmas Day. After Walton had back problems in February, Jon Barry replaced him for the rest of the season.[22][23]

2008–present[edit]

Michele Tafoya left her role as NBA sideline reporter for ABC after the 2007-08 season to spend more time with her family, however she continued to work for ESPN, primarily serving as a sideline reporter for Monday Night Football (before leaving for NBC in 2011 to serve that same position for Sunday Night Football). Doris Burke, who already served as an analyst for ESPN's NBA telecasts, replaced Tafoya as lead sideline reporter on the ABC broadcasts.

Lisa Salters serves as a substitute for Burke in the event she is on assignment or is slated to handle analyst duties for the NBA on ESPN, with Heather Cox filling in as part of the secondary announcing team for Salters, when she is working within the primary broadcast team. Cox took over the secondary role in 2012 after Salters became a full-time sideline reporter for Monday Night Football, with either Chris Broussard, J. A. Adande or Holly Rowe serving as the secondary reporter whenever Cox was assigned as the lead reporter.

As of March 2014, the main broadcast team currently consists of Mike Breen, Mark Jackson and Jeff Van Gundy, while the secondary broadcast team consists of Mike Tirico and Hubie Brown, with either Mark Jones, Ryan Ruocco or Dave Pasch filling in when Tirico has other commitments. The NBA Countdown studio team consists of host Sage Steele, and analysts Bill Simmons, Jalen Rose, Avery Johnson, Doug Collins and Doris Burke. ABC's second team of Tirico and Brown also comprise the lead team for NBA Finals coverage on ESPN Radio, with Kevin Calabro subbing in for Tirico on some occasions.

Jackson briefly left the broadcast booth to serve as head coach of the Golden State Warriors from 2011 to 2014. Prior to the 2011–12 season, ABC reassigned Stuart Scott to another role while the studio team worked without a main host in a more free-flowing approach. This experiment ended prior to the 2013–14 season, when Sage Steele became the lead host of Countdown. Magic Johnson, Jon Barry, Michael Wilbon and Chris Broussard have previously served as analysts for NBA Countdown.

Television ratings[edit]

For more details on this topic, see National Basketball Association Nielsen ratings.

Nielsen ratings[edit]

NBA on ABC average ratings
Year Season Playoff Finals
2002-03 2.6 4.8 6.5
2003-04 2.4 4.5 11.5
2004-05 2.2 3.3 8.2
2005-06 2.2 3.8 8.5
2006-07 2.0 2.9 6.2
2007-08 2.2 9.3
2008-09 2.3 3.4 8.4
2009-10 2.3 3.4 10.6

Since ABC acquired the rights to the NBA, ratings for the NBA Playoffs and Finals have been lower than what they were than during NBC's tenure with the league. In 2002, that network's last year as the NBA's broadcast television partner, NBC experienced a growth in playoff ratings, leading to the highest-rated Western Conference Final in league history, and a 14.2 rating for Game 7 of the Los Angeles Lakers-Sacramento Kings series. ABC's highest-rated telecast overall is Game 7 of the 2010 NBA Finals between the Lakers and the Boston Celtics, which logged an 18.2 rating and was watched by 28.2 million viewers, the most-watched NBA game since Game 6 of the 1998 NBA Finals, which earned a 22.3 rating and drew 72 million viewers.

Ratings for the network's regular season game telecasts fell to 2.2 in 2005 and then again in 2006; that rating is less than half of what NBC averaged in the lockout-shortened 1999 regular season. The 2007 Finals series between the San Antonio Spurs and Cleveland Cavaliers was the lowest-rated Finals in league history, with a 6.2 rating and 11 share; this is perhaps attributed to the small-market representation and the four-game series, in which San Antonio handily defeated Cleveland. Ratings rebounded somewhat in 2008, with the Lakers-Nuggets Game 1 Final drawing a 3.5 rating, the highest rating since 2003.

Audience data[edit]

According to a study by Simmons research, which involved a survey of an indeterminate number of American adults, the primary audience for ABC's NBA Finals broadcasts is primarily male, with a fairly even distribution of people between the ages of 25 and 44 (approximately 20% of people in the age categories of adults 25-34, 35-44 and 45–54 years old surveyed said they watched the games). The statistics showed that 64.3% of the audience were white and 23.7% were African American. A combined 20.5 percent of those polled with income from $100,000 to $249,999 said they watched games, and Democrats watching outnumbered Republicans 49% to 34%. This research likely corresponds to the 2005 NBA Finals, as it was published in fall of that year.[24]

For the 2005 NBA Finals, Nielsen data accumulated from its local people meters found sharp increases in the percentage of those watching the NBA on ABC among African American audiences. In New York City, Los Angeles, Chicago, Philadelphia, San Francisco and Washington, D.C., the percentage of African Americans watching the NBA Finals was larger than that of the entire population by 15 to 30 percentage points. In San Francisco, the disparity was largest; the percentage of African Americans was 56%, while the general population percentage was 27%. Most notably, the research concluded that more than half of all African American adults in Washington, D.C. and San Francisco watched some portion or the entirety of the Finals, estimated to be "about twice as high as the overall viewing by the total population in those two markets." Nielsen's local people meter also found that "In every LPM market, the ratings for the NBA Finals were twice as high for Men as for Women."[25]

The 2006 NBA Finals scored ratings of 20.4, 22.3, 20.6, 21.9, 23.8 and 24.6 among African Americans in each of the surveyed markets. African Americans accounted for 30% of ABC's audience for Game 6 of the series.[26] Among Hispanics, the numbers for Games 3 through 5 were 6.0, 7.6 and 8.2, and nationally, the ratings were 8.0, 7.8 and 9.0.[27]

Music[edit]

For more details on ABC's NBA music selections, see National Basketball Association music § ABC Sports.

After the 1990s (when the NBA arguably reached its highest point in terms of popularity) many hardcore and casual fans began to associate the league with NBC, and more accurately, the network's theme music, Roundball Rock. Whereas NBC used Roundball Rock for all twelve years of its coverage, ABC has used at least nine themes in its first four years. Three of the themes were traditional sports themes, while six of them (We Got Hoops by Robert Randolph and the Family Band, Can't Get Enough by Justin Timberlake,[28] Let's Get It Started by The Black Eyed Peas, Lose My Breath by Destiny's Child, This Is How A Heart Breaks by Rob Thomas and Runnin' Down a Dream by Tom Petty and the Heartbreakers) were contemporary pieces by known artists.

For the 2006-07 NBA season, ESPN began using "Fast Break", the theme music used for ABC's NBA broadcasts since 2004, as the theme for its own NBA games. Because of the reorganization of ABC Sports under the oversight of ESPN, and its 2006 rebranding as ESPN on ABC (which calls for all sporting events aired on ABC to utilize the same production elements as ESPN's sports telecasts), this means that games broadcast on ABC will use the same theme music from previous years. In addition, ABC selected pop group The Pussycat Dolls to perform "Right Now" as the new introduction for NBA games.[29]

For the 2008 season, "Nine Lives" by Def Leppard and Tim McGraw was used as the new intro song for ABC's game broadcasts, and was also used by ESPN during the playoffs prior to the start of each game. For the 2012 NBA Playoffs, the revised version of the 1972-73 theme was introduced, incorporating features of the current NBA players from going back from the previous year to years past during the network's tenure with the NBA.

Team appearances[edit]

In its first three years of coverage, ABC televised 40 playoff games, whereas NBC aired 35 in 2002 alone. The San Antonio Spurs have appeared on ABC 36 times As of 2013, the most of any other team. The Charlotte Bobcats are the only team to have not appeared on ABC during the length of the current contract, whereas the Spurs, Detroit Pistons, Los Angeles Lakers and Dallas Mavericks have appeared on the network every year since 2002. The Atlanta Hawks did appear on ABC during the network's coverage in the 1960s and 1970s, including a Christmas Day game against the Phoenix Suns in 1970. The network did not air a game involving that team until Game 7 of the 2008 1st Round Playoffs, against the Boston Celtics. The Utah Jazz' appearances have all occurred during the playoffs.

The Los Angeles Lakers had appeared in ABC's featured Christmas Day game every season from 2002 to 2013 (against the Sacramento Kings in 2002, the Houston Rockets in 2003, the Miami Heat in 2004, 2005, 2006 and 2010, the Phoenix Suns in 2007, the Boston Celtics in 2008, Cleveland Cavaliers in 2009, and the Chicago Bulls in 2011). After the Miami Heat, which have four Christmas Day appearances on ABC, the Sacramento Kings and the Boston Celtics are the only other teams to have had repeat appearances on the holiday.

Statistics[edit]

Games televised / television contracts per season (ABC)
Season 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08
Games 27 29 34 36 33 TBD
Contracts $2.4 billion/6 years

References[edit]

  1. ^ "NBA Finalizes Cable-Heavy TV Deal, Sees 25% Fee Increase". Sports Business Daily. 
  2. ^ "NBA extends television deals with ESPN and TNT". Yahoo! Sports. 
  3. ^ Lynn Hoppes (December 17, 2009). "Behind the scenes with Mariah Carey". ESPN. The Walt Disney Company/Hearst Corporation. 
  4. ^ a b Mariah Carey NBA Christmas Special 2010 on YouTube
  5. ^ "Stern Talks Smack With Rome: TV Deal And WNBA Profitability". Sports Business Daily. June 5, 2002. 
  6. ^ "ABC Scales Back NBA Playoff Coverage". Sports Media Watch. January 30, 2010. 
  7. ^ "King Kaufman's Sports Daily". Salon.com. June 14, 2004. 
  8. ^ "The NBA on ABC: My Issues". The Painted Area. January 26, 2007. Retrieved August 9, 2012. 
  9. ^ "NBA on ABC can't live up to predecessors". SportsCentral.org. June 9, 2006. 
  10. ^ "The Daily Monitors ABC's Promotional Push Around NBA Finals". Sports Business Daily. 
  11. ^ "Stockings void of Shaq-Kobe". Miami Herald. 
  12. ^ "Madden, Costas could be in Disney's sights". USA Today (Gannett Company). February 22, 2002. 
  13. ^ "News for Brad Nessler". Internet Movie Database. 
  14. ^ "Sports Media Watch presents the ten worst personnel moves of the 2000s. #9: Brad Nessler as lead NBA play-by-play voice (2002-03, ESPN/ABC)". Sports Media Watch. December 2009. 
  15. ^ NHL on ABC: Game 7 of the 2003 Stanley Cup Finals (television). ABC Sports. June 9, 2003. 
  16. ^ "NBA on ABC Can't Live Up to Predecessors". OhMyNews.com. 
  17. ^ "Being out of spotlight doesn't bother Breen". Call of the Game. 
  18. ^ "And Here Come the Heat". Deadspin. 
  19. ^ "When Hubie speaks, fans have no choice but to listen". The Columbus Dispatch (Dispatch Printing Company). June 4, 2006. 
  20. ^ "Jackson, Barry join ABC/ESPN for NBA coverage". Google News. 
  21. ^ "Christmas Day doubleheader will be a challenge for Tafoya". Minneapolis Star-Tribune. 
  22. ^ "Dan Patrick leaving ESPN". Yahoo! News. July 9, 2007. 
  23. ^ "2007–08 NBA season on ESPN Begins Oct. 31". ESPN MediaZone. October 10, 2007. 
  24. ^ "Who Watches the NBA Finals on ABC". Market Research World. 
  25. ^ "NBA Finals have High Reach among African American Viewers". EveryoneCounts.tv. July 12, 2005. 
  26. ^ "NBA championship is a winner, but likely means end of ABC dominance of top ten". Target Market News. 
  27. ^ Cynopsis MCE. June 22, 2006 http://www.cynopsis.com/content/view/421/53/.  Missing or empty |title= (help)
  28. ^ "He "Can't Get Enough" NBA". NBA.com. 
  29. ^ "ABC NBA OPEN TO FEATURE THE PUSSYCAT DOLLS". ESPN MediaZone. December 6, 2006. 

External links[edit]