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NDTV was the brainchild of its Chairman, Prannoy Roy and his wife and Managing Director, Radhika Roy.
Some of the NDTV anchors have prominent links to the government. Pankaj Pachauri who was a senior TV anchor and journalist is the current Communications Adviser to the Prime Minister of India.
Sonia (Verma) Singh is married to R. P. N. Singh, minister of State in the Ministry of Home Affairs.
In 1988, NDTV's producers produced a news and current affairs show ‘The World This Week’ for Doordarshan. The show proved to be immensely popular and NDTV established its image as a credible private news producer. It moved on to become the sole news content provider and producer for India’s first 24-hour news channel, Star News. Then in 2003, they launched two 24-hour news channels—NDTV 24x7 in English and NDTV India in Hindi. Later they also launched NDTV Profit, a 24-hour business news channel in 2005, which became close to bankruptcy.