NEW (TV station)
|Perth, Western Australia|
|Slogan||Turn It On|
|Channels||Analog: 10 (VHF)
Digital: 11 (VHF)
|Owner||Ten Network Holdings Ltd
(Network TEN (Perth) Pty Ltd)
|First air date||20 May 1988|
|Call letters' meaning||NEw Western Australia|
|Transmitter power||200 kW (analog)
50 kW (digital)
|Height||313 m (analog)
317 m (digital)
NEW is a television station broadcasting in Perth, Australia, and is a member of Network Ten. Out of the three commercial stations, NEW generally rates the lowest overall, but usually rates highest in its target demographic (people aged 16–49).
NEW broadcasts analog television on VHF 10 and digital television on VHF 11 from Carmel, located in the Perth Hills. NEW broadcasts reasonably good quality 1080i High definition digital programming, the second-highest quality in Perth. The callsign NEW-10 was chosen for promotional purposes when the station first launched.
The station's studios were formerly host to the facilities of the regional Western Australian television station WIN Television WA (from 1999 to 2007) until WIN Corporation bought out competitor STW-9 in June 2007 and moved all WA operations to their studios.
NEW was the last of the Network TEN stations in major metropolitan cities to go to air. The reason for the late launch (in comparison to other VHF 0/10 stations, which were 20 years before) was the smaller market size. Though this was true in the early days of television, it ceased to be the case in the 1980s, by which time the Perth market exceeded Adelaide in value so a situation existed where two stations in Perth shared a market as large as that of three stations in Adelaide. Because the demand for air time was high, advertising rates were higher than in Adelaide. The Perth market was therefore very profitable for the stations but was providing viewers with less choice than they had in other capital cities. The case for a new licence was made to ACMA, then the Australian Broadcasting Tribunal by Brian Treasure, one of the founders of Perth's first commercial station TVW-7 who was sacked by a hostile board in 1975. In April 1984, the Minister for Communications, Michael Duffy, called for applications for a third licence 
Hearings ran from 1984 until 1986, with four applicants in one corner and the existing licencees in the other, attempting to defer or prevent the new licence from being granted.
Treasure's West Coast Telecasters, funded by Kerry Stokes and Jack Bendat, was the successful applicant, defeating Western Television, in spite of Treasure being forced to resign as Chairman due to a dispute with the Australian Taxation Office. But they sold the company to Frank Lowy's Northern Star Holdings before they went to air. The reason for this was a change in government policy.
In 1985 the government had removed the two cities requirement, making it possible for networks to own more than two capital city stations. In 1986 they increased the audience reach limits for networks from 60% to 75%, meaning that for the first time a national network of stations was feasible. The increase was part of the Federal government's push for equalisation of television services and Australia's first satellite, AUSSAT was part of this initiative. Satellite revenue generated from national television networks was expected to be significant (though this was not initially the case) and would subsidise the provision of new services to regional and remote areas. Increasing the audience ownership limits meant national networks and therefore revenue streams for AUSSAT.
The possibility of truly national television networks (and perhaps misunderstandings as to the economic benefits of satellite technology) led to inflated ideas of their worth. Those wanting to establish national networks offered very high premiums to small unaligned stations and the new licence-holder in Perth was made an extremely generous offer by Lowy, a newcomer to television networking with a large cheque book.
The station commenced broadcasting, on 20 May 1988. and TEN became a low-cost network relay station without ever creating the local content that Treasure had wanted to produce.
The first news team included former Nine newsreader Greg Pearce, Alan Hynd, Gina Pickering, Peter Perrin, Debra Bishop, Ian Brayshaw and John Barnett.
Digital Multiplex 
Ten Perth shows exactly the same as Ten's national feed, with the exception of news and the occasional local programs. Currently, one locally-produced regular program is aired: The Western Front, a local AFL program produced in Perth during the AFL season since 2002 Hosted by Tim Gossage and Lachy Reid, it is also seen in regional Western Australia on WIN Television.
Previous local programming produced by Ten Perth includes:
- Kids Company: Started as a Saturday morning kids show with cartoons and interviews in and around schools in Perth. With the introduction of Video Hits by the network, Kids Co. moved to week day afternoons. Hosted by Brent Meyer, Tod Johnston and Amanda De Pledge. (1988–1992, 3:30 p.m. weekdays)
- Western Australia - At Your Service: Tourism program, hosted by Allan Symons (1998–1999, 5:30 p.m. Saturdays)
- Drivetime TV: Motoring show (2001–2005). Moved to TVW-7 in 2006.
News and Current Affairs 
NEW-10 produces a 60-minute local news program on weeknights from its Dianella studios alongside national news output from Network Ten's Sydney studios in Pyrmont. Ten News at Five is presented by Narelda Jacobs with sport presented by Tim Gossage and weather by Michael Schultz. On weekends, Perth receives a localised version of the national program Ten News at Five: Weekend, broadcast from Sydney.
- Ten News at Five: Perth (Monday - Friday 5:00pm – 6:00pm)
- Ten News at Five: Weekend (Saturday & Sunday 5:00pm – 6:00pm) (localised Perth edition from TEN-10)
When studio presentation of Ten's 5pm Perth news was moved from Perth to Sydney in 2000, then-anchors Greg Pearce and Christina Morrissy commuted to Sydney to present the newscasts. Christina Morrissy later resigned from these duties after suffering deep vein thrombosis on a flight.
On 18 January 2008, Network Ten announced that studio production of Ten News would return to Perth. Ten originally moved production of the Perth bulletin to the then-new Pyrmont studios in 2001, citing high costs of converting the network's Perth studios.
After auditioning local candidates, reporter Narelda Jacobs was hired as the new solo anchor. For a short period, Jacobs anchored alongside Tim Webster from the Pyrmont studios. Webster stepped down from Ten News Perth and after a short period which saw Ron Wilson and/or Sandra Sully present Perth's bulletin from the Pyrmont studios, Ten News Perth returned to the Dianella studios on 23 June 2008 after an eight year absence, with Narelda Jacobs as anchor.
- HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
- http://wwwmcc.murdoch.edu.au/ReadingRoom/film/image/Hiltula.html Perth Television Since 1965
- http://www.cjc-online.ca/index.php/journal/article/view/695/601 The Australian Media Landscape - Recent Changes
- O'Connor, Peter (20 May 1988). "New Perth TV station set to open". Australian Financial Review. p. 58.
- Yeap, Sue (4 December 1998). "Pammy Bounces Back As A VIP Bodyguard". The West Australian. p. 15.
- Danielsen, Shane (16 September 1999). "Television tribalism". The Australian.
- "Ten News heading back to Perth". Australian-Media.com.au. 18 January 2008. Retrieved 18 January 2008.
See also