The Baltimore Colts had finished the regular season with a record of 12–2 and won the Western Conference. The Colts were led by their second year head coach Don Shula and quarterback Johnny Unitas. This was the Colts' third NFL championship game appearance since joining the National Football League in 1953, seeking to win their first since 1959.
The Cleveland Browns had finished the regular season with a record of 10–3–1 and won the Eastern Conference. The Browns were led by their head coach Blanton Collier, quarterback Frank Ryan, running back Jim Brown and receivers Gary Collins and Paul Warfield. This was the Browns' eighth NFL championship game appearance since joining the NFL in 1950, and the first since 1957.
The Browns' win is the most recent major professional sports championship for the city of Cleveland. As of 2014, Cleveland has the 2nd largest championship drought for any city that has at least two major sports franchises, with only San Diego's at 1963 being longer.
The first half went scoreless, but Cleveland went on a 17 point run to take the lead into the 4th. Johnny Unitas went for 12 of 20 passes for only 95 yards. Gary Collins set a title game record with three touchdown catches in one game. Frank Ryan, a quarterback who has arrived, threw those three passes in paving the way to the Browns' fourth NFL crown. Lou Groza kicked field goals of 42 and 10 yards. Jim Brown carried the ball 27 times and gaining 114 yards.
1 – From 1966 to 1969, the first four Super Bowls were "World Championship" games played between two independent professional football leagues, AFL and NFL, and when the league merged in 1970 the Super Bowl became the NFL Championship Game.
2 – Dates in the list denote the season, not the calendar year in which the championship game was played. For instance, Super Bowl XLI was played in 2007, but was the championship for the 2006 season.