NORAD Tracks Santa
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| NORAD Tracks Santa (NTS) Program | |
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NORAD Tracks Santa Emblem |
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| Active | 1955 - present |
| Type | Public Service Program |
| Role | Public relations and entertainment [1][not in citation given] |
| Size | More than 1,200 volunteers |
| Part of | North American Aerospace Defense Command (NORAD) |
| Garrison/HQ | (2006 - Present) Peterson AFB, Colorado Springs, Colorado; (1955-2005) Cheyenne Mountain AFS (Air Force Station), Colorado |
| Colors | Blue, Turquoise, Yellow, and Silver |
| Anniversaries | December 24, Christmas Eve |
NORAD Tracks Santa is an annual Christmas-themed entertainment program produced under the auspices of the North American Aerospace Defense Command (NORAD). Every year on Christmas Eve, "NORAD Tracks Santa" pretends to follow Santa Claus as he leaves the North Pole and delivers presents to children around the world. The program starts on December 1st with a "Countdown Village" website.
The program is in the tradition of the September 1897 editorial "Yes, Virginia, there is a Santa Claus" in the New York Sun. [2]
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[edit] History
[edit] History of the NORAD Tracks Santa Program
According to NORAD's official web page on the NORAD Tracks Santa program, the history of the Santa tracking effort is:[1]
On Dec. 24, 1955, a call was made to the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs, Colo. [...] It was from a girl in Colorado Springs who was following the directions in an advertisement printed in the local paper – she wanted to know the whereabouts of Santa Claus.
The ad said “Hey, Kiddies! Call me direct and be sure and dial the correct number.” However, the number was printed incorrectly in the advertisement and rang into the CONAD operations center.
[...] Colonel Shoup received numerous calls that night and rather than hanging up, he had his operators find the location of Santa Claus and reported it to every child who phoned in that night.
Thus began a tradition carried on by the North American Aerospace Defense Command (NORAD) when it was formed in 1958. [...]
Every Christmas Eve, thousands of volunteers staff telephones and computers to answer calls and e-mails from children (and adults) from around the world. Live updates are provided through the NORAD Tracks Santa Web site (in seven languages), over telephone lines, and by e-mail to keep curious children and their families informed about Santa’s whereabouts and if it’s time to get to bed.
Each year, the NORAD Tracks Santa Web Site receives nearly nine million unique visitors from more than 200 countries and territories around the world. Volunteers receive more than 12,000 e-mails and more than 70,000 calls to the NORAD Tracks Santa hotline from children around the globe.
Now major media outlets as well as children call in to inquire on Santa's location. NORAD relies on volunteers to help make Santa tracking possible.[3] Many employees at Cheyenne Mountain and Peterson Air Force Base spend part of their Christmas Eve with their families and friends at NORAD's Santa Tracking Operations Center, in order to answer phones and provide Santa updates to thousands of callers. Each volunteer handles about 40 telephone calls per hour, and the team typically handles more than 12,000 e-mails and more than 70,000 telephone calls from more than 200 countries and territories during a NORAD Tracks Santa season. Most of these contacts happen during the 25 hours from 2 a.m. on December 24 through 3 a.m. on Christmas that the operations center is up and running.[1][3]
The 2010 NORAD Tracking Santa season will start on Wenesday, December 1, 2010.
[edit] Statistics since 1996
This table provides a quick summary of the growth in the NORAD Tracks Santa program in serving children and the young at heart world-wide.
| Statistical Summary from 1996 to Present of the NORAD Tracks Santa (NTS) Program | ||||||
|---|---|---|---|---|---|---|
| Year | Nr of Volunteers at the NTS Op Ctr | Nr of Telephone Calls Answered | Nr of E-mail Messages Answered | Nr of Languages at NTS Website | Nr of NTS Website Hits | Nr of NTS Website Visitors |
| 1996 | Not Available | 15,000 | Pre-NTS Website | Pre-NTS Website | Pre-NTS Website | Pre-NTS Website |
| 1997 | Not Available | 17,000 | Not Available | 1 | 20 million | Not Available |
| 1998 | Not Available | Not Available | Not Available | 5 | 28 million | 3 million |
| 1999 | Not Available | Not Available | Not Available | 6 | 52 million | 10 million |
| 2000 | 100 | Not Available | Not Available | 6 | 100 million | Not Available |
| 2001 | 150 | 7,000 | Not Available | 6 | 289 million | Not Available |
| 2002 | 375 | 27,000 | 37,000 | 6 | 294.5 million | Not Available |
| 2003 | 400 | 49,229 | 60,000 | 6 | 577 million | 9 million plus |
| 2004 | 360 | 55,000 | 50,000 | 6 | 912 million | Not Available |
| 2005 | 550 | 52,000 | 103,156 | 6 | 907,958,865 | Not Available |
| 2006 | 800 | 85,000 | 96,000 | 6 | 1 billion (estimate) | Not Available |
| 2007 | 1,012 | 94,743 | 10,326 | 6 | Not Available | 10.6 million plus |
| 2008 | 1,200 | 73,872 | 6,086 | 7 | Not Available | 15,828,663 |
| 2009 | 1,200 Plus | 74,000 | 3,500 | 7 | Not Available | 13 million |
Legend: 1) NTS is NORAD Tracks Santa. 2) Op Ctr is Operations Center. 3) Nr is Number.
Google Analytics has been in use since the 2007 NORAD Tracks Santa season to analyze traffic at the NORAD Tracks Santa website. As a result of this analysis information, the NORAD Tracks Santa program can project and scale volunteer staffing, telephone equipment, and computer equipment needs for the NORAD Tracks Santa Operations Center on Christmas Eve. For the NORAD Tracks Santa website itself, the analysis information, such as browser and connection speed data, is used to: 1) optimize the website layout, and 2) decide which games on the Countdown Village webpage are popular and are to be kept for another year, and those games that need replacement due to low usage.[4]
With the NORAD Tracks Santa program having grown to 27,440 twitter followers by December 25, 2009, after starting a twitter presence in the 2008 NORAD tracking Santa season, and with the NORAD Tracks Santa (NTS) Facebook fan page growing to more than 410,700 fans by December 2009, there was less need for the older types of e-mail messages during the 2008 and 2009 NORAD tracking Santa seasons. [5]
[edit] Santa Claus tracking systems
NORAD currently claims to have four "Santa Claus tracking systems" in place: The North Warning System, consisting of 47 radar installations, a system of satellites with infrared sensors in geosynchronous orbit, a network of "Santa cams", and a "Santa Claus escort" consisting of CF-18 Hornet fighter planes manned by Canadian pilots.[3][6]
[edit] Media
The NORAD Tracks Santa program has always made use of a variety of media. In the 1950's thru 1996, these were the telephone hotline, radio, television, newspapers, and phonograph records (or "vinyl records"). From 1997 to the present, the NORAD Tracks Santa program has had a highly publicized internet and web presence. As mobile media and social media have become popular and widespread as methods of direct communication, these newer media have been embraced by the NORAD Tracks Santa program.[7][8] This table provides a quick summary of the growth in media presence of the NORAD Tracks Santa program, from 1955 to the present.
| NORAD Tracks Santa Program Expansion by Type of Media | |
|---|---|
| Type of Media Presence | Year Presence Started |
| Telephone Hotline | 1955 (Toll Free in the USA and Canada from 2002 to Present) |
| Newspaper, Radio, and Television | 1956 |
| Website on the Internet | 1997 |
| YouTube | 2007 |
| iTunes | 2008 |
| Smartphone | 2008 |
| 2008 | |
| 2009 | |
| Flickr | 2009 |
| Picasa | 2009 |
| OnStar | 2009 |
[edit] NORAD Tracks Santa website
The layout of the NORAD Tracks Santa website and its webpages have changed from 1997 to the present due to changes in internet and web technologies, and changes in partners and sponsors for a particular year.
From mid-January until November 30, when one arrives at the NORAD Tracks Santa website, one is greeted with a webpage to come back on 1 December to track Santa with NORAD. During December one finds a NORAD Tracks Santa website with all the features available.
[edit] Videos
The NORAD Tracks Santa website Videos webpage is updated, generally each hour, to show a Santa Cam video of a CGI-rendered Santa flying over major cities in the different time zones where it is midnight. The videos feature a voiceover, that is typically done by NORAD staff, explaining Santa's location with facts about Santa and the country and city which Santa has just visited.[9]
Celebrity voiceovers have also been done over the years. For the London Santa Cam video, British celebrity and television presenter Jonathan Ross did the voiceover for 2005 thru 2007 and the former Beatles star Ringo Starr was an honorary Santa Tracker and voiceover for London in 2003 and 2004.[10][11] Paul Harvey was also an honorary Santa Tracker and did the voiceover for the St. Louis, Missouri Santa Cam in 2003. In 2002, Aaron Carter was an honorary Santa Tracker and provided voice updates about Santa's whereabouts as he helped NORAD track Santa's progress on Christmas Eve in 2002.[12] The Santa Cam locations announced by Aaron Carter for the 2002 NORAD Tracks Santa season were: 1) Auckland, New Zealand, 2) Athens,Greece, and 3) Colorado Springs.
The locations of some of the Santa Cam videos have changed over the years. In 2009, a record 28 Santa Cam videos were posted at the NORAD Tracks Santa website's Videos webpage. In other years, generally 24 to 25 Santa Cam videos were posted at the NORAD Tracks Santa website's Videos webpage.
[edit] Celebrity messages
As part of celebrating the fiftieth tracking season, the NORAD Tracks Santa website featured many celebrity video and audio messages.[13][14] The 2005 and 2006 tracking seasons of NORAD Tracking Santa also featured many celebrity video messages at the NORAD Tracks Santa website, prepared in conjunction with NORAD's participation in the annual Hollywood Christmas Parade in 2005 and 2006.[15][16]
[edit] Corporate sponsorship and partners
The roster of partners for the NORAD Tracks Santa program has changed over the years with changes in technologies and their associated marketplaces, along with changes in organizations as to their being able and willing to commit to a successful sponsorship and partnership with the NORAD Tracks Santa program for a particular year. NORAD Tracks Santa partners include a variety of large (including international) and Colorado-based organizations. Typically work on the part of NORAD and their partners starts before the summer in order to be ready by December.[17] All the organizations and volunteers who help make this global NORAD Tracks Santa program possible do so at no cost to the American and Canadian taxpayers.[18][19][20]
In addition to the NORAD Tracks Santa partners listed at the NORAD Tracks Santa website and mentioned in NORAD Public Affairs press releases, numerous other organizations and corporations assisted in mounting the NORAD Santa Tracking program over the years.
All the U.S. military services and components (Active, National Guard, and Reserve) have supported the NORAD Tracks Santa program over the years, either in terms of publicity, or in the case of the Northeast Air Defense Sector of the New York Air National Guard or the U.S. Naval Reserve Navy Information Bureau (NIB) 1118 at Fort Carson, Colorado, direct support of the NORAD Tracks Santa program.[23] [24] Other U.S. federal agencies, such as the National Aeronautics and Space Administration (NASA) and the National Oceanic and Atmospheric Administration (NOAA), have supported the NORAD Tracks Santa program over the years with publicity and satellite tracking support.[25] [26] [27] [28] [29] The Canadian Forces have been equally supportive of the NORAD Tracks Santa program.[30] [31]
Starting with the 2007 NORAD Tracking Santa season, the NORAD Tracks Santa program received recognition from the Space Foundation with their "seal of approval" under their Space Certification Program as a Corporate Patron Level Partner in the Certified Imagination Product Category [1] [2], for having increased interest in and excitement for space by children and the young at heart world-wide.[32] [33] [34] NORAD and the NORAD Tracks Santa Program were cited specifically by the Space Foundation as follows, "NORAD uses four high-tech systems to track Santa - radar, satellites, Santa Cams and jet fighter aircraft. Not only do these systems utilize a variety of technologies developed for the space program, but the tradition of tracking Santa's progress itself inspires children around the world to think about how space technology and exploration play an increasingly important role in our daily lives." [35]
[edit] Since 2007
| NORAD Tracks Santa Partner Role | Partner(s) |
|---|---|
| Hosting Services | |
| Website Design, Social Media campaign consulting services, and NORAD Tracks Santa program coordination consulting services [36] [37] [38] | Booz Allen Hamilton |
| Analysis software for land, sea, air, and space and global videos of Santa | Analytical Graphics, Inc. (AGI) |
| 3-D Toon Santa [39] | Meshbox |
| Communications Engineering and Services | Avaya, Qwest (2007-2008), PCI Broadband (2008–2009), tw telecom (2009) |
| Toll Free Number 877-Hi-NORAD (877-446-6723 | Verizon |
| Language Translation | Globelink - Foreign Language Center |
| Food, Beverages, and Souvenir Tracking Pins for Volunteers at the NORAD Tracks Santa Operations Center | OnStar (2009), AFBA 5Star Bank (2008 and 2009), Pepsi Distributing, and First Choice Awards and Gifts |
| E-mail to Santa Claus at the North Pole | Official Santa Mail (2007) [40] and Canada Post (Canada's Post Office) [41] (2008) |
[edit] 2000 to 2006
| NORAD Tracks Santa Partner Role | Partner(s) |
|---|---|
| Hosting Services | America Online, Inc. (AOL) |
| Reliable Delivery of Content over the Internet | Akamai (2004) [42] |
| Website Design | Tobey & Company (2000), Etheriel Web Publications (2001–2003), 24-7 Web Studio (2004), Ampersand Creative (2002–2003), Island Web Studios (2005–2006) |
| Analysis software for land, sea, air, and space and global videos of Santa | Analytical Graphics, Inc. (AGI) |
| 3-D Toon Santa [43] | Meshbox (2005-2006) |
| Communications Engineering and Services | ICG Communications (2004-2005), Qwest (2006) |
| Toll Free Number 877-Hi-NORAD (877-446-6723) | WorldCom (2002), MCI (2003–2005), Verizon (2006) |
| Language Translation | Globelink - Foreign Language Center |
| E-mail to Santa Claus at the North Pole | Official Santa Mail (2005-2006) [40] |
| Blade PC's | ClearCube (2004-2005) [44] |
[edit] 1998-1999
| NORAD Tracks Santa Partner Role | Partner(s) |
|---|---|
| Hosting Services | IBM |
| Website Design, Analysis software for land, sea, air, and space, and Global videos of Santa | Analytical Graphics, Inc. (AGI) |
| Language Translation | Globelink International Services |
[edit] References
- ^ a b c "North American Aerospace Defense Command - NORAD Tracks Santa" (in en). NORAD. http://www.norad.mil/about/Santa.html. Retrieved 2009-12-26.
- ^ "Is There a Santa Claus?, Dec 1999 by NORAD Tracks Santa" (in en). NORAD. http://tobey.com/santa/english/istheresanta.html. Retrieved 2009-12-31.
- ^ a b c "Behind the scenes: NORAD's Santa tracker for Thur, Dec 24, 2009 By Daniel Terdiman, CNET" (in en). CNN. http://edition.cnn.com/2009/TECH/12/24/cnet.norad.santa.tracker/. Retrieved 2009-12-26.
- ^ "Santa Tracking with NORAD and Google Analytics, December 9, 2008" (in en). Google. http://analytics.blogspot.com/2008/12/norads-santa-tracking-website.html. Retrieved 2009-12-31.
- ^ "NORAD Tracks Santa, Dec 29, 2009 by NORAD Public Affairs" (in en). NORAD. http://www.norad.mil/News/2009/122909.html. Retrieved 2009-12-29.
- ^ "How NORAD hired Santa Claus as its PR manager, Dec 28, 2009 by Christian Zibreg" (in en). Geek.com. http://www.geek.com/articles/news/how-norad-hired-santa-clause-as-its-pr-manager-20091228/. Retrieved 2009-12-31.
- ^ "NORAD Deploys Network For Watching Santa, December 24, 2009 by Curt Franklin" (in en). Network Computing. http://www.networkcomputing.com/security/norad-deploys-network-for-watching-santa.php. Retrieved 2009-12-31.
- ^ "5 Levels of Effective Communication in the Social Media Age, February 8, 2010 by Soren Gordhamer" (in en). Mashable. http://mashable.com/2010/02/08/communication-social-media/. Retrieved 2010-02-10.
- ^ "From NORAD Santa Tracker To Twitter: Santa Tracking For Christmas Eve 2009, Dec 23, 2009, Danny Sullivan" (in en). Search Engine Land. http://searchengineland.com/santa-tracking-for-christmas-eve-2009-32427. Retrieved 2009-12-31.
- ^ "'Starr' helps NORAD track Santa, Dec 2, 2003 by Michael Phillips, US Air Force Press Releases" (in en). US Air Force. http://findarticles.com/p/articles/mi_prfr/is_200312/ai_2198668072/. Retrieved 2009-12-31.
- ^ "NORAD Missile Agency Tracks Santa By Satellite, December 24, 2007" (in en). Sky News. http://news.sky.com/skynews/Home/Sky-News-Archive/Article/20080641298341. Retrieved 2009-12-31.
- ^ "Aaron Carter Named NORAD's Honorary Santa Tracker, November 25, 2002 by Yahoo Music" (in en). Yahoo News. http://new.music.yahoo.com/aaron-carter/news/aaron-carter-named-norads-honorary-santa-tracker--12059763. Retrieved 2009-12-31.
- ^ "Tracking Santa With Military Tech: NORAD Help Kids Follow St. Nick's Sleigh, Dec 24, 2004" (in en). ABC News. http://abcnews.go.com/Technology/story?id=355492. Retrieved 2009-12-29.
- ^ "Tracking Santa With Military Tech: NORAD Help Kids Follow St. Nick's Sleigh - Page 2, Dec 24, 2004" (in en). ABC News. http://abcnews.go.com/Technology/story?id=355492&page=2. Retrieved 2009-12-29.
- ^ "NORAD Tracks Movement Near North Pole, Dec 23, 2005 by John Stith" (in en). WebProNews. http://www.webpronews.com/topnews/2005/12/23/norad-tracks-movement-near-north-pole. Retrieved 2009-12-31.
- ^ "NORAD kicks off 50th anniversary of tracking Santa, Nov 21, 2005 by Sgt. 1st Class Gail Braymen, NORAD Public Affairs" (in en). NORAD. http://www.norad.mil/News/2005/112105.html. Retrieved 2009-12-29.
- ^ "Santa Tracking Goes High-Tech, Dec 24, 2009" (in en). PCMag.com. http://www.pcmag.com/article2/0,2817,2357545,00.asp. Retrieved 2009-12-31.
- ^ "Santa Trackers.Org, Dec 2000 by John B. Dendy, Airman Magazine - US Air Force" (in en). US Air Force. http://findarticles.com/p/articles/mi_m0IBP/is_12_44/ai_68507673/. Retrieved 2009-12-31.
- ^ "Behind the scenes: NORAD's Santa tracker for Thur, Dec 21, 2009 By Daniel Terdiman, CNET" (in en). CNET. http://news.cnet.com/8301-13772_3-10418101-52.html. Retrieved 2009-12-31.
- ^ "NORAD will track Santa's trip, Dec 24, 2007, by Tom Roeder, The Gazette (Colorado Springs)" (in en). The Gazette (Colorado Springs). http://www.gazette.com/news/santa-31212-command-tracking.html. Retrieved 2009-12-31.
- ^ Lt.-Gen. Rick Findley, deputy commander of the North American Aerospace Defense Command, and Robert Taylor, senior property manager at Citadel Mall.
- ^ Col Pierre Ruel and BGen Christian Barabé.
- ^ "New York Guardsmen Lend Help to Track Santa's Flight Path: Air Guard's Northeast Air Defense Sector provide support for NORAD's annual Christmas Eve mission, Dec 22, 2007, by Brooke Davis - NEADS Public Affairs" (in en). NEADS Public Affairs. http://www.dmna.state.ny.us/news/news.php?id=1207921850. Retrieved 2009-12-31.
- ^ "NOAA to Aid NORAD in Tracking Santa Claus, December 18, 2000" (in en). NOAA. http://www.spaceref.com/news/viewpr.html?pid=3379. Retrieved 2009-12-31.
- ^ "NASA to Track Santa, December 20, 2002, Release 02-254" (in en). NASA. http://sse.jpl.nasa.gov/news/display.cfm?News_ID=4004. Retrieved 2009-12-31.
- ^ "NASA's KSC Providing Assistance to Santa on Christmas Eve, December 21, 2006, Release 74-06" (in en). NASA. http://www.nasa.gov/centers/kennedy/news/releases/2006/release-20061221b_prt.htm. Retrieved 2009-12-31.
- ^ "NORAD Tracks Santa Update, December 19, 2008" (in en). NASA. http://www.nasa.gov/centers/goddard/news/topstory/2008/norad_santa.html. Retrieved 2009-12-31.
- ^ "NORAD and NASA Help Santa Claus Deliver Toys to Children, December 23, 2006, by William Atkins" (in en). iTWire. http://www.itwire.com/content/view/8268/1066/. Retrieved 2009-12-31.
- ^ "NORAD getting ready to track Santa, December 12, 2007 by A/SLt David Lavallee" (in en). The Maple Leaf. http://www.forces.gc.ca/site/Commun/ml-fe/article-eng.asp?id=3985. Retrieved 2009-12-31.
- ^ "Land force ready to help too, December 12, 2007 by Lt Alexandre Munoz" (in en). The Maple Leaf. http://www.forces.gc.ca/site/Commun/ml-fe/article-eng.asp?id=3987. Retrieved 2009-12-31.
- ^ "Santa Claus is coming to town...track his flight with Certified Space Technology!, December 13, 2007" (in en). Space Foundation. http://www.spaceconnection.org/news/news-briefs/track-santa-certified-space-technology. Retrieved 2009-12-31.
- ^ "Certified Space Technology Reaches the North Pole, December 17, 2007" (in en). Space Foundation. http://www.spaceconnection.org/news/news-briefs/certified-space-technology-reaches-north-pole. Retrieved 2009-12-31.
- ^ "Certified Space Technology Reaches the North Pole, December 24, 2007, by Kendra S. Horn" (in en). Hawaii Reporter. http://www.hawaiireporter.com/story.aspx?141d187a-a5d0-47e0-b235-0609ae28f338. Retrieved 2009-12-31.
- ^ "NORAD Tracks Santa - Citation - Space Certification Program as a Corporate Patron Level Partner in the Certified Imagination Product Category, December 2007" (in en). Space Foundation. http://www.spaceconnection.org/certified-products/norad-tracks-santa. Retrieved 2009-12-31.
- ^ "Making the Holidays Happier for Children Worldwide in 2009, December 2, 2009 by Booz Allen Hamilton" (in en). Booz Allen Hamilton. http://www.boozallen.com/about/article/42767762. Retrieved 2009-12-31.
- ^ "Making the Holidays Happier for Children Worldwide, December 8, 2008 by Booz Allen Hamilton" (in en). Booz Allen Hamilton. http://www.boozallen.com/news/40698518. Retrieved 2009-12-31.
- ^ "Booz Allen Helps Brighten the Holidays for Children of the World, November 2007 by Booz Allen Hamilton" (in en). Booz Allen Hamilton. http://www.boozallen.com/news/39116185. Retrieved 2009-12-31.
- ^ "ToonSanta (tm) 2009" (in en). Meshbox. http://meshbox.com/toonsanta.html. Retrieved 2009-12-31.
- ^ a b "NORAD Tracks Santa site could hit billion mark, December 14, 2005 by Kristina Davis" (in en). The Maple Leaf. http://www.dnd.ca/site/Commun/ml-fe/article-eng.asp?id=2167. Retrieved 2009-12-31.
- ^ "Canada Post delivers Santa e-mails for NORAD, December 16, 2008 by SLt David Lavallee" (in en). Canada's Air Force. http://www.airforce.forces.gc.ca/v2/nr-sp/index-eng.asp?id=7510. Retrieved 2009-12-31.
- ^ "Internet Users Around the World Can Visit 'NORAD Tracks Santa' Site and Prepare to Follow Santa on His Christmas Eve Journey, November 23, 2004, by Jeff Young" (in en). Akamai. http://www.akamai.com/html/about/press/releases/2004/press_112304b.html. Retrieved 2009-12-31.
- ^ "Meshbox Design Announces NORAD's Selection of ToonSanta for Santa Spotting of 2005, December 28, 2005" (in en). Meshbox. http://www.meshbox.com/news_051228.html. Retrieved 2009-12-31.
- ^ "NORAD Tracks Santa 2004 - 50th Tracking Season - About this Website - NORAD Tracks Santa Partners, Dec 2004 by NORAD Tracks Santa" (in en). NORAD. http://web.archive.org/web/20041230011041/www.noradsanta.org/english/aboutus/index.html. Retrieved 2009-12-31.
[edit] External links
- NORAD's year-round informative webpage on the NORAD Tracks Santa Program(English)
- Official NORAD Tracks Santa Website (multi-lingual)* NORAD Tracks Santa on Facebook
- Official NORAD Tracks Santa on Flickr
- Official NORAD Tracks Santa on Picasa
- Official NORAD Tracks Santa on Twitter
- Official NORAD Tracks Santa Channel on YouTube
- Archive of the Official NORAD Tracks Santa Website from the Year 2000 (English)
- "Canadian institutions keep us believing in Santa", Wednesday, December 14, 2005, WebWire
- "Santa’s sortie safe as NORAD tracks his progress" by Peter Felstead, janes.com editor, 20 December 2002, Jane's Information Group
- NORAD Tracks Santa - Santa News Reports & Holiday Music Selections - 1964
- NORAD Tracks Santa - Santa News Reports & Holiday Music Selections - Entire Album - 1964