NOS (drink)

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NOS High Performance Energy Drink
NOS High Performance Energy Drink
Type High performance Energy drink
Manufacturer Coca-Cola
Country of origin USA
Introduced 2005
Variants NOS Sugar Free
NOS Fruit Punch
NOS Grape
NOS Powershot
NOS Loaded Cherry
NOS Charged Citrus
Related products Full Throttle

NOS Energy Drink is an energy drink sometimes distributed in a bottle designed to look like a NOS (Nitrous Oxide Systems) cartridge. It is produced by the The Coca-Cola Company under its Energy Brands/Glacéau subsidiary, and licensed by Holley Performance, which owns the trademark. NOS is available in 8 and 16 ounce aluminum cans, 11 and 22 ounce resealable bottle forms and as a 2 ounce "Powershot." The original version is flavored with juice, but other variants including "fruit punch" and "grape" are also available. Like many other energy drinks, NOS contains high levels of taurine, and caffeine, but differs via its inclusion of large amounts L-Theanine.[1]

Marketing[edit]

The drink is named after a brand of nitrous oxide, a chemical additive used to boost the performance of cars during races and other events; it is very common to see the name featured on cars in their commercials. The site also sponsors a mini video section that features consumers doing stunts and other unconventional behaviors. A "Rate Your Ride" feature is also established for amateur and professional drivers to showcase their cars. Recently, NOS energy drink became the title sponsor for professional time attack and drag racer Chris Rado and Formula D professional drifter Chris Forsberg for the 2008, 2009 and 2010 season, and will also sponsor NASCAR drivers Kyle Busch's #18 Toyota Tundra in the Camping World Truck Series. It is also the official drink of Kyle Busch's #18 M&M's Toyota in the NASCAR Sprint Cup Series. NOS sponsored Kyle Busch's #18 Toyota Camry in the Nationwide Series in 2008, 2009, 2010, and 2011 and Ricky Stenhouse Jr.'s #6 Ford Mustang in the Nationwide Series in 2012. NOS currently sponsors Stenhouse's #17 Ford Fusion in the NASCAR Sprint Cup Series, along with official MLG gamer Brett Doyle, who began his sponsorship in 2013.

Ingredients[edit]

Stanton Barrett 2008 NOS Energy Drink Chevy Impala

carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, l-theanine, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)[2] [3][4]

Prior to 2013, NOS's formula included 250 mg of caffeine per 16 oz can, a concentration significantly higher than most of its regular strength rivals. The drink was reformulated in 2013 to reduce the caffeine to 160 mg per can, on par with most of its competitors.

References[edit]

Notes
  1. ^ MyRedeemPinWidget (2007-02-20). "NOS - High-Performance Energy Drink". Drinknos.com. Retrieved 2013-05-30. 
  2. ^ . Coca Cola/ NOS Energy http://www.drinknos.com/products.do.  Missing or empty |title= (help)
  3. ^ "the PsychoPharma Advocate. Incorporated.: NOS Energy Drink". Retrieved 2010-03-06. 
  4. ^ "NOS High Performance Energy Drink | Energy Drinks - BeveragesDirect.com Online Ordering". Retrieved 2010-03-06. 


External links[edit]