NPD Group
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This article relies on references to primary sources. (February 2013) |
The NPD Group provides market information and advisory services to drive better business decisions. The company is headquartered in Port Washington, New York(USA) and has offices in 23 countries.
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Company Information [edit]
The NPD Group, Inc. provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, NPD helps its clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food/foodservice, home, office supplies, sports, technology, toys, video games, and wireless.
More than 2,000 leading companies around the world use The NPD Group’s information throughout their businesses: strategic planning, product development, marketing, sales, and measuring results.
The NPD Group was founded in 1966. Tod Johnson is the chief executive officer. The company now operates in 23 countries in the Americas, Europe, Asia, and Australia.
The independent Honomichl Top 50 Report consistently ranks The NPD Group among the top 25 market research companies.
Products and Services [edit]
Products include retail and consumer tracking services, analytic solutions, and advisory services.
- Retail and consumer tracking services: Over 900 retailers provide information for NPD’s point-of-sale (POS) retail tracking services. National sales, plus more granular views down to local geographies, are measured. For the consumer tracking services, nearly 2 million people provide information, telling NPD what they buy, where, and for how much.
- Analytic solutions: The NPD Group addresses clients’ specific needs with custom research and advanced analytics. The company’s team of research experts, combined with robust databases, allow NPD to address complex issues, including forecasting, opportunity identification, and price evaluation.
- Advisory services: These services are provided for the technology sector. They include the NPD DisplaySearch business, which covers the display industry, and Solarbuzz, which covers the solar industry.
References [edit]
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