NPD Group

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NPD Group
Formerly called
National Purchase Diary
Industry market research
Founded 1966 (1966)[1]
Headquarters Port Washington, New York
Key people
Services market information, tracking, analytic, and advisory services[2]

The NPD Group, Inc. (formerly National Purchase Diary) is a market research company.[1] The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market research industry. For 2010, NPD ranked 10th according to this report. NPD was founded in 1967 and provides market information and advisory services to companies. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services.[3] Covered industries include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology (commercial technology, information technology, displays, solar), toys, and video games.[3]

The NPD Group is headquartered in Port Washington, New York with offices across the United States, Asia, the United Kingdom, the European Union, and in Australia.[3]

The company's Chief Executive officer is Tod Johnson.[3]


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