|City of license||Pasig City|
|Broadcast area||Mega Manila|
|Slogan||Home of NU Rock|
|First air date||August 31, 1987- November 8, 2010|
|Format||Modern rock, alternative rock|
NU (pronounced as new)
|Owner||Progressive Broadcasting Corporation|
|Website||NU 107 (no longer maintained)|
NU 107 was the flagship radio station of Progressive Broadcasting Corporation in the Philippines. The station's last studio was located at the ground floor, AIC Gold Tower, F. Ortigas Jr. Road, Ortigas Center, Pasig City.
NU 107 signed off for the last time a little past midnight on November 8, 2010. The station was reformatted and renamed 107.5 Win Radio.
NU 107 first hit the airwaves on 31 October 1987, being one of two FM stations (the other being Power 105) that played the latest new wave and punk hits during that time. It is also known as the station that inherited the format of WXB 102, which went off air a few months before the birth of NU 107. Meanwhile, the other rock station on the Metro Manila FM bandwidth, RJ 100.3, usually played classic rock of the '60s and '70s unlike NU 107 and Power 105. Banker Atom Henares started the radio station in 1987, playing new wave music for about six weeks on the 107.5 MHz frequency. After that, when the station's tagline "The Home of New Rock" was aired and their telephone number was announced; the station's telephone rang for three hours straight. President Corazon Aquino issued an executive order requiring radio stations to air at least three Original Pilipino Music (OPM) hourly; the station asked for contributions from listeners, under the program "In the Raw". The station also instituted the NU Rock Awards, in which the inaugural edition had guests such as Joey Pepe Smith, Freddie Aguilar and Grace Nono, to honor the country's best rock musicians. With Henares were Mike Pedero, who would later become its vice-president, and Cris Hermosisima who would later become the station manager.
In the 1990s, NU 107 mainly played American grunge and alternative rock hits from bands like Nirvana, Soundgarden, Pearl Jam and Silverchair. Also, during that decade, the station played demos and songs from Filipino rock bands, most of which were unsigned. As a result, bands such as The Youth, Yano, Razorback, Wolfgang, Eraserheads, AfterImage and Rivermaya, among others, became highly popular as the Pinoy rock scene surged the airwaves. Later, the station formulated the show "In the Raw", which featured demos from amateur bands.
In 1994, NU 107 held its first NU Rock Awards, which honored the country's most distinguished rock artists every year. The NU Rock Awards was held annually until 2010.
Furthermore, NU 107 had a music chart show, the "Midnight Countdown", which was held every Sunday midnight, charting the top 12 rock songs every week. Among the most popular hits that topped the "Midnight Countdown" were "Paris" by Filipino band Chicosci (which lasted 52 weeks) and "Shimmer" by American band Fuel (which lasted for a year).
Among the popular radio shows on NU 107 during the '90s were "The Crossroads", which played blues and classic rock; "Euro Rock", which played European rock music; "Against the Flow", which played Christian rock; and "Not Radio", which played foreign indie music; and the morning show "Zach and Joey in the Morning". By 1994, NU 107 emerged as the number one in the AB market, or the upscale listeners, among commercial radio stations in Metro Manila at 32% according to the Radio Research Council, Inc. The station also opened their fourth station in Davao City to go along with its flagship Metro Manila station, and Cebu City and Iloilo City stations in the Visayas.
This period saw NU 107 introducing a number of innovations in the Philippine music scene. Another innovation was the idea of the NU 107 Pocket Concerts, which were concerts held in various malls. Prior to this, concerts of that size were simply not held. They became relatively common after the success of the first NU 107 Pocket Concerts.
NU 107 then played nu metal music (popularly known among Filipino rock fans as the "kupaw" subgenre) popularized by Filipino bands Slapshock, Greyhoundz, Cheese, and Chicosci; and foreign bands like the Deftones, Korn, Limp Bizkit and Slipknot. Later, the station popularized Cebuano rock bands like Urbandub, Frank!, Sheila and the Insects, Junior Kilat, and Franco.
Meanwhile, in 2001, the Progressive Broadcasting Corporation aired the TV counterpart of NU 107—UNTV 37—on the free UHF band. The TV station, now owned by religious group Ang Dating Daan, used to play music videos of songs played on NU 107. It also aired the TV version of "In The Raw" and clips from past NU Rock Awards and NU 107 events like the Summer Shebang, Pocket Concerts and Party Monsters on the Loose.
For a while, the station popularized the emo rock subgenre, playing foreign hits from foreign bands like The Used and My Chemical Romance and local emo bands like Typecast and Blue Boy Bites Back. In the late 2000s, indie pop became popular on the station with the rise of Filipino indie pop bands Up Dharma Down, Taken by Cars, Pedicab and Narda.
In 2005, the "Midnight Countdown" was transformed into the "Stairway to Seven", NU 107's daily countdown of the top seven most popular rock hits.
NU 107 also introduced an array of shows, like "Dredd at the Control", "Time Bomb", "Metal Madness", "Let's Fun", "University Rock", "Rock Ed Radio", "Pirate Satellite" and "The Room".
In 2007, the station celebrated its 20th anniversary with the 2007 NU Rock Awards. Hermosisima, the station's network operations head, remarked to the Philippine Daily Inquirer that the station will continue on its current format "and we exert every possible means to keep it alive, especially in relation to the local rock scene."
Former DJ Joyce Ann Burton Titular, popularly known as Jaedee, disclosed on her blog that NU 107 will close down in 2011, reportedly due to financial constraints. This was confirmed at the 2010 NU Rock Awards.
However in late 2010, the Manila Bulletin reported that the station will sign off-air on November 7, 2010 with the final song of "Ang Huling El Bimbo" by Eraserheads. Musicians and the recording industry "expressed sadness over developments regarding the station", the Bulletin reported.
On the 2010 NU Rock Awards on October 29, Hermosisima announced that it was the last Rock Awards, and that the station will be reformatted and injected with new capital.
On the week leading up to the final day, a Facebook page was set up to formally organize the final day of broadcasts. More than a thousand fans responded to the call. Barangay officials in Brgy. San Antonio in Pasig City were informed of the matter beforehand.
On the final day of NU 107 on November 7, speakers were set up outside the station's studio where a large crowd had gathered, carrying candles as a sign of support. The crowd, which included musicians and supporters, stayed at NU 107's studios at Ortigas Center, Pasig. Some of them wrote on a freedom wall their sadness and memories, as well as their wishes for the station and its staff. The final edition of "In the Raw" had rock bands Urbandub and Itchyworms playing live music. The disc jockeys openly wept as they thanked the supporters during the station's final hour. Hermosisima was the last person on the microphone with the final words: "This has been NU 107, the Philippines' one and only Home of NU Rock. This is NU 107, we are signing off", with The Eraserheads' "Ang Huling El Bimbo" as the final song of the station. The crowd that gathered outside, sad as they were, joined in the singing, and there was loud chanting afterward. NU 107 signed-off on November 8, 12:05 a.m, after the usual sign-off notice and "Lupang Hinirang", the Philippine national anthem, was sung by everyone gathered in the station and outside the building premises especially the final line of the anthem, which was sung very loudly. Footage of this can now be found on YouTube as well as on other internet sites, as well as commentary and analysis of that final day of broadcast.
"Lumapit" by Archipelago was the last song that stayed at the number 1 spot on the NU 107 "Stairway to Seven" charts before the station closed down.
According to the Philippine Daily Inquirer, the new format would mimic the format on 91.5 Energy FM that would target listeners at the lower brackets of the socioeconomic scale. The new programming would draw in more advertisers compared to the upscale market NU 107 targeted.
Being the “Home of New Rock”, NU 107 is best remembered for popularizing new subgenres of both mainstream and underground rock music. Also, most Filipino rock bands that have garnered mainstream success were first heard on NU 107.
NU 107 also created the award-giving event for Filipino rock bands—the NU Rock Awards—as past winners of this awards show became household names in the Pinoy music scene.
NU Rock Awards
NU 107 hosted the annual NU Rock Awards from November 1994 until 2010. From being a simple gathering to honor the year's best rock artists, the event had grown into one of the most prestigious awards shows in the Philippines. The final Rock Awards was an invite-only event, as opposed to tickets being sold during the previous iterations.
The Last Rock Jocks
NU 107's program schedule before it signed off permanently on November 7, 2010 included a lineup of notable specialized shows:
Notable shows that ended their run prior to the sign off included:
- Halikinu Radio
- The Midnight Countdown
- Not Radio
- Zack and Joey in the Morning
PBC radio stations
All these provincial stations carried the Manila broadcast of NU 107.
|NU 107||DWNU||107.5 MHz||25 kW||Manila|
|NU 107 Iloilo||DYNY||107.9 MHz||5 kW||Iloilo|
|NU 107 Cebu||DYNU||107.5 MHz||10 kW||Cebu|
|NU 107 Davao||DXNU||107.5 MHz||5 kW||Davao|
|NU 107 General Santos||DXNV||107.9 MHz||5 kW||General Santos|
Compilation albums of NU 107.5
- Rockathon (PolyEast Records, 2009)
- Ugat: The Best Of Pinoy Folk Rock (Vicor Music Corp., 2008)
- Live & Raw: Underground 2 (Warner Music Philippines, 2007)
- Red Horse Muziklaban 2006 (Viva Records, 2006)
- Supersize Rock (Warner Music Philippines, 2004)
- Progressive Broadcasting Corporation
- 107.5 Win Radio
- UNTV 37
- UNTV Radio La Verdad 1350
- NU Rock Awards
- "NU 107: HOME OF MODERN ROCK, ENDING AN ERA". ANC Headstart with Karen Davila. 2010-11-05. ABS CBN News Channel. http://www.youtube.com/watch?v=DoTksE2tiF0. Retrieved 2010-11-15.
- Caballero, Joel (2010-11-07). "NU 107: The home of 'nu rock' no more". ABS-CBNnews.com.
- Diño, Grace (1994-10-15). "NU 107 rocks the airlane with new sounds". The Manila Standard.
- Concepcion, Pocholo (2007-11-30). "Twenty years of rock ‘n’ roll". Philippine Daily Inquirer.
- Liwanag, Punch (2010-10-27). "NU 107.5 to sign off the air by November 7?". Manila Bulletin.
- Salterio, Leah (2010-11-05). "A night of nostalgia at NU Rock awards". The Philippine Star.
- Liwanag, Punch (2010-11-08). "NU 107 ends run with thanks and tears". Manila Bulletin.
- NU107's last 2 songs - YouTube
- The Home of Nu Rock bids "GOODBYE" - Ang Huling El Bimbo / Lupang Hinirang - YouTube