Naifaru is 142 km (88 mi) north of the capital, Malé. The total area of Naifaru is 54.5 hectares (0.545 km²), including the part of the island expanded in 2004 by reclaiming the surrounding lagoon of the island.
As per the census of 2006, Naifaru has population of 3,687, contributing 1.23% of total population of the country. Compared to the 2000 census, Naifaru has a slightly negative population growth (-0.09%).This negative change is because of emigration to the Capital. As of 31 December 2008, Naifaru had a registered population of 4720. The current population as of 31st May 2013 is 5082.
Naifaru is the 6th most populous town in the Maldives after Male City, Addu City, Fuvahmulah, Kulhudhuffushi and G.Dh Thinadhoo.