The main industry is agriculture, especially floriculture.
Naivasha is also a popular tourist destination. Hell's Gate National Park, Longonot National Park and Mount Longonot are nearby attractions. Tours also have included Lake Naivasha, to observe birdlife and hippopotamus behavior,  as well as other wild animals.
In the late 1970s-1980s Lake Naivasha was overrun with poachers and foreign creatures introduced into the lake to provide fishing. The migratory paths along lake Naivasha were being destroyed by the local rose industry. Naturalist, Joan Root, spent the last decade of her life trying to save the lake and its wildlife.
- Elevation = 1900 m
See also 
- Lake Naivasha Country Club - historic site in the area.
- "Population of Local Authorities" (with towns), Government of Kenya, 1999, webpage: GovtKenya-Population-PDF.
- "Lake Naivasha Country Club" (wildlife, map, photos), Go2Africa, 2003, go2africa.com webpage: Nav.