Nando's

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This article is about the restaurant chain. For the coffee house, see Nando's Coffee House.
Nando's
Type Private
Industry Casual dining
Genre Portuguese–Mozambican, peri peri chicken
Founded 1987, Rosettenville, Johannesburg
Founder(s) Joel Stevenson and James Hales
Headquarters Johannesburg, South Africa
Key people Fernando Duarte and Robert Brozin
Products Chicken and related Portuguese-Mozambican cuisine foods
Website nandos.com

Nando's is a South African casual dining restaurant group originating from the Mozambican–Portuguese community with a Portuguese/Mozambiquan theme.[1] Founded in 1987, Nando's operates about 1,000 outlets in 30 countries.[2][3]

Nando's specializes in chicken dishes with either lemon and herb, Mango and Lime, medium, hot, extra hot or extra extra hot Peri-Peri marinades (properly known as Galinha à Africana). In some countries, Nando's has other flavour options such as Mediterranean.

History[edit]

The restaurant was founded in 1987 in the Johannesburg mining suburb Rosettenville when Portuguese-born audio engineer Fernando Duarte took his entrepreneur friend Robert Brozin to a Portugeuse takeaway called Chickenland for a meal. After trying the chicken – cooked in peri-peri, a chilli sauce originating in Mozambique – they bought the restaurant for about 80,000 Rand (equivalent of about £25,000 at the time).[3] They renamed the restaurant Nando's, after Duarte. After two years the restaurant had four outlets – three in Johannesburg and one in Portugal. By 2013, it had around 1,000 branches in 30 countries.[3]

Food[edit]

An example of food served in Nando's

Nando's specialises in flame-grilled Peri-Peri chicken. The chicken is served in quarters, halves, wholes, and butterfly breasts (UK, Ireland and South Africa only). Nando's also serves burgers, pitas, salads, wings and wraps. In some countries, Nando’s sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish).[4]

Peri-peri[edit]

Peri-peri (piri piri, pili pili), also known as African Bird's Eye chilli, is a variety of Capsicum frutescens widely grown in East and Southern Africa. Nando's products are basted in one of four Peri-Peri flavours. Nando's has published a book about Peri-Peri called Pain and Pleasure – Peri-Peri the contrasts and contradictions of the African Bird's Eye Chilli.[5]

Marketing[edit]

In 2010, Advertising Age magazine named Nando's as one of the world's top 30 hottest marketing brands.[6]

Global locations[edit]

Nando's locations worldwide

Nando's has locations in Australia, Bahrain, Bangladesh, Botswana, Canada, Fiji, India, Ireland, Malaysia, Mauritius, Namibia, New Zealand, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, South Africa, Swaziland, UAE, UK, USA, Zambia and Zimbabwe.[2]

Africa[edit]

Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa

South African origins[edit]

The first restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called Chickenland in Rosettenville, southern Johannesburg.[7]

Botswana[edit]

Nandos has been operating in Botswana since 1993.[2]

Mauritius[edit]

There are currently[when?] three Nando's restaurants in Mauritius, one at the Trianon Shopping Centre, the other in the centre of Port Louis, and a third one recently[when?] opened at Bagatelle – The Mall of Mauritius. A further six restaurants are to open within the next 4 years.[when?]

Namibia[edit]

Nando's launched in Namibia in 1995.[2]

Zambia[edit]

Nando's began operating in Zambia in 2002.[2]

Zimbabwe[edit]

In Zimbabwe, there are eight restaurants in Harare, two in Bulawayo and one each in Kwekwe, Gweru and Mutare.[8]

Oceania[edit]

A Nando's franchise in Palmerston North, New Zealand.

Australia[edit]

Nando's has been in the Australian marketplace since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of December 2012 there are over 270 restaurants in Australia with further growth planned of around three additional sites per month.[9]

Fiji[edit]

There are 3 Nando's in Fiji.[citation needed]

New Zealand[edit]

Nando's opened their first store in Glenfield in 2000. As of February 2013 there are 30 Nando's in New Zealand: Whangarei, Auckland (18), Hamilton (2), Tauranga, Rotorua, Palmerston North, Wellington (3), Christchurch (2), and Queenstown.[10]

Asia[edit]

Nando's in Penang, Malaysia
Nando's in Singapore

Bangladesh[edit]

Nando's has been running in Bangladesh since 2007. The first restaurant was opened in Dhanmondi area. It is running there as a franchised business. All of the outlets in Bangladesh sell halal foods. Currently[when?] it is operated in the prominent locations of Dhaka and Chittagong.

India[edit]

Nando's opened restaurants in India in late 2010. . The Nando's in Bangalore opened on Friday, 3 December 2010 and the official press conference and press release/announcement was on Tuesday, 7 December 2010. As of February 2013, Nando's has two restaurants in Bangalore and one each in New Delhi, Chennai, Chandigarh, and Ludhiana.[11] Nando's plans to open many more restaurants in India.[12]

Malaysia[edit]

In Malaysia, Nando's has been established since 1998 and currently, there are 56 restaurants in Malaysia. The latest restaurant opened at KLIA2 in May 2014. Nando's KLIA2 is the only Nando's which offers a breakfast menu for travelers to enjoy their PERi PERi before they travel.

Pakistan[edit]

Nando's came to Pakistan in 2001 and is one of the oldest trading markets in Asia.[citation needed] Pakistan has seven Nando's outlets, four in Karachi, two in Lahore and one in Islamabad. Karachi's famous Nando's two franchise located at Clifton, Karachi.

Singapore[edit]

In Singapore, Nando's opened its first restaurant on 9 May 2010, located at Bugis Junction. By 2014, the brand has opened other restaurants at Tanglin Mall, Plaza Singapura and Tampines Mall.

Europe[edit]

United Kingdom[edit]

Nando's opened its first UK restaurants in 1992 in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[3] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Richard Enthoven put son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[3] Branches also chose individual design and decor to move away from a restaurant-chain image. Now the company employs around 8,000 staff in the UK and, as of 2013, had over 280 branches in Britain and Ireland, with some 60 being halal.[3]

In 2010, Nando's UK won the Sunday Times' best place to work award in the big company category.[13] Its sauces and marinades are also retailed in UK supermarkets.[13]

Nando's claims to have the largest collection of South African art in the UK, with over 3,000 works displayed in restaurants; original artworks are commissioned by the company.[14][13]

Republic of Ireland[edit]

Nando's opened in the Republic of Ireland from 2006 onawards. Its restaurants can be found in Cork and Dublin.[15]

North America[edit]

United States[edit]

Nando's has fifteen restaurants in the United States: three in Washington, DC (7th Street NW, 18th Street NW and Navy Yard, Washington, D.C.); eight in Maryland (Annapolis, Baltimore, Silver Spring, Bethesda, Gaithersburg, National Harbor, Gambrills, and Hanover); and four in Virginia (Arlington, Old Town Alexandria, Woodbridge, and Gainesville).[16]

Canada[edit]

Nando's has operated since 1994 in the Canadian market, with stores in the provinces of British Columbia (Vancouver, Coquitlam, Burnaby, Richmond, Abbotsford, Langley, Victoria, Kamloops), Alberta (Calgary) and Ontario (Ottawa, Toronto).[17]

Controversial advertising[edit]

Australian illegal immigrants advertisement[edit]

In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable...but we want to evoke a response".[18]

Malema advertisement[edit]

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity.[19]

Last Dictator advertisement[edit]

In 2011 Nando's launched a "Last dictators" advert in South Africa.[20] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, making snow angels in the sand with Saddam Hussein, singing Karaoke with Mao Zedong, pushing P. W. Botha on a swing set, and riding a tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the movie Titanic while the music from "Those Were the Days" is being played. Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste". The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando’s, threatened to boycott the South Africa-based chain, and demanded the ad be withdrawn or the restaurant face retribution.[21] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[22]

See also[edit]

  • Oporto — Australian-based Portuguese themed restaurant
  • TASTE Holdings — management group in which Chickenland (Pty) Ltd has significant shareholding

References[edit]

  1. ^ "Story of Nando's". Nandos. Retrieved 2012-12-20. 
  2. ^ a b c d e "Nando's Worldwide". Nando's. Retrieved 2012-12-20. 
  3. ^ a b c d e f Brown, Mick (11 March 2013). "Nando's nation: the chicken that conquered Britain". Daily Telegraph. Retrieved 11 July 2014. 
  4. ^ "Nando's Food". Nando's. Retrieved 16 September 2010. 
  5. ^ "Peri Peri". Nando's. Retrieved 16 September 2010. 
  6. ^ "Marketing". Nando's. Retrieved 16 September 2010. 
  7. ^ "Nando's Story". Nando's. Retrieved 2012-12-20. 
  8. ^ Nando's Chicken Restaurants in Zimbabwe
  9. ^ "Nando's Restaurants near Melbourne". Nando's Australia. Retrieved 2012-12-20. 
  10. ^ "Restaurant locator". Nando's New Zealand. Retrieved 2013-02-18. 
  11. ^ "Nando's India". Retrieved 2013-02-19. 
  12. ^ "Nando’s plans pan India expansion". Franchise India. 2 November 2010. Retrieved 2012-12-20. 
  13. ^ a b c Sawyer, Miranda (16 May 2010). "How Nando's conquered Britain". The Observer. Retrieved 11 July 2014. 
  14. ^ "African Art". Nando's. Retrieved 2012-12-20. 
  15. ^ Our Restaurants | Nandos Ireland
  16. ^ PCW New Media. "Nando’s Peri Peri family friendly Restaurant experience and relaxed atmosphere in Washington DC". Nando's USA. Retrieved 2012-06-19. 
  17. ^ Erasmus, Janine (17 July 2008). "Nando's blazes into US". Media Club South Africa. Retrieved 11 July 2014. 
  18. ^ Peter Gotting (29 July 2002). "Asylum seekers' plight used to peddle chickens". The Age. Retrieved 2012-12-20. 
  19. ^ Karyn Maughan (7 May 2009). "Julius puppet finds new home". IOL News. Retrieved 2012-12-20. 
  20. ^ Seth Rotherham (24 Nov 2011). "Nando’s Releases ‘Last Dictator’ Commercial, Feat. Mugabe, Gaddafi And Hussein". 2OceansVibe. Retrieved 2012-12-20. 
  21. ^ Angus Shaw (30 Nov 2011). "'Last dictator' spoof angers Mugabe faithful". The Independent. Retrieved 2012-12-20. 
  22. ^ "Nando's 'Mugabe' ad causes controversy in South Africa". BBC News. 2 December 2011. Retrieved 2012-12-20. 

External links[edit]