|This article needs additional citations for verification. (February 2013)|
|Address||1245 Worcester Street
Natick, Massachusetts 01760-1553
|Opening date||April 27, 1965 (Original)
October 12, 1994 (Rebuilt)
|Owner||General Growth Properties|
|Architect||Beyer Blinder Belle (addition)|
|No. of stores and services||250|
|No. of anchor tenants||6|
|Total retail floor area||1,860,000 sq ft (173,000 m2)|
|No. of floors||2|
The Natick Mall, named the Natick Collection from February 2007 to July 2011, is an upscale shopping mall owned by General Growth Properties. It is located between Routes 9 and 30 in Natick, Massachusetts and is adjacent to Shoppers' World in Framingham, Massachusetts. The original facility opened in 1965, becoming the first enclosed mall in the Boston metropolitan area. It was demolished and replaced by a larger building in 1994, and was significantly expanded with the completion of an additional retail wing in 2007. With 1,860,000 sq ft (173,000 m2) of leasable area and 250 retailers, it is the largest mall in New England in terms of total number of stores.
Along with Shopper's World, the Natick Mall helps form the heart of the regional shopping district known as the Golden Triangle. The 7 sq mi (18 km2) area is the second largest shopping district in Massachusetts outside of Downtown Crossing in the Financial District area of Boston.
The original Natick Mall opened on April 27, 1965, connecting two existing locations of Sears and Filene's with a one-story, twenty-five store facility. At the time owned by S.R. Weiner Associates Inc., the project would become the first enclosed mall in the Boston metropolitan area and among the first built east of the Mississippi River. Boston Baby and Woolworth's originally served as two smaller anchors; the former left the mall in the 1990s, and saw its former space converted into a retail wing and a food court. By the 1990s, the mall had become undersized and remained virtually unchanged since its opening; shoppers began commuting to the newer, nearby Atrium Mall and The Mall at Chestnut Hill. In 1992, the Homart Development Company bought the Natick Mall and the adjacent Shopper's World in Framingham. The company originally planned to rebuild the Natick Mall as an open-air power center and rebuild Shopper's World as an enclosed facility; after resistance from the town of Framingham, the plans were reversed and developed on the opposite properties.
The rebuilt Natick Mall opened on October 12, 1994; its anchor stores were Sears, Filene's, Jordan Marsh (which had relocated from its previous Shoppers' World location), and a newly-added Lord & Taylor. The property also saw the addition of three three-story parking garages. The subsequent year, General Growth Properties acquired Homart, effectively assuming ownership of the mall in December. With the property revitalized, the company looked to expand upon the higher-end market the mall was now attracting. Anticipating future growth, General Growth purchased the adjacent land formerly occupied by the Wonder Bread factory in 2002. In September 2002, the company announced plans to build an upscale wing and renovate the existing mall (Phase I) and build a hotel (Phase II) on the site of the Wonder Bread factory. The expansion was initially met with opposition from the planning boards of Natick and nearby Framingham and local businesses, whose primary concerns were traffic congestion. After settling conflicts with town planning boards in April 2005, construction began in August. However, existing anchor tenants claimed that expanding the mall without their input would be violation of their lease agreement. As a result, initial work did not connect the original property with the addition, allowing General Growth to temporarily classify the project as a separate mall. Meanwhile, as a result of acquisition of May Department Stores by Federated Department Stores in 2005, mall anchor Macy's, which replaced Jordan Marsh in 1996, relocated into the former Filene's location. The vacancy it left was later filled by JCPenney in November 2006.
Nearing the completion of Phase I, General Growth attempted to further re-brand the property by renaming it to simply Natick in 2006; after resistance from the town, the name was initially reverted before being renamed the Natick Collection in February 2007. This phase was opened to the public on September 7, 2007 with new anchors Nordstrom and Neiman Marcus in addition to nearly 100 other new stores; some stores opened through the winter and following spring. The Promenade at Natick Collection, a streetscape along the south-western section of the mall along Route 9, began construction in April 2008 and opened in October 2009. With the addition and the new eight-story parking facility, the Natick Collection became the twenty-third largest mall in the country, fourth largest on the East Coast, and the largest in New England.
The hotel originally planned for Phase II would become the Nouvelle at Natick condominium complex, and was completed during spring 2009. By December 2008, condominium sales were behind projections, with only 34 of the 215 units sold or under contract. Real estate agents in the Metrowest area have stated that the prices of the units, ranging from $379,900 to over $1 million, combined with the timing of the opening of the facility, have seriously hampered sales. Several real estate agencies have stated that General Growth will need to lower its prices for the units to attract consumers in tight economic times. Additionally, home sales in the Natick and Framingham area are traditionally oriented towards single family homes which are also working against the residences. On September 10, 2009, The Boston Globe reported that Nouvelle at Natick would auction off 42 of the 215 units, with bids starting as low as $160,000. While initial site work for a future hotel has been completed, the financial difficulties of General Growth puts its construction into doubt.
In July 2011, General Growth reverted the property's name back to Natick Mall, citing local tradition as the reason for the change.
Following a two-level, generally T-shaped floor plan, the Natick Mall spans 1,860,000 sq ft (173,000 m2). With its late-2000s expansion, it makes use of natural lighting with the intention of providing an open atmosphere. Its curved ceiling was inspired by the American Indian translation of "Natick", meaning "place of rolling hills". Much of the mall's design incorporates the leaves of the birch tree. The expansion also provided an underground parking garage in addition to its three existing structures. The lower level incorporates porcelain tile flooring, while the upper level uses engineering hardwood flooring; the design utilizes glass fixtures throughout. The exterior of the Neiman Marcus location is covered by 80-foot-tall curved stainless steel panels colored in various shades of brown; it is intended to resemble a women's dress.
|JCPenney||2006||194,558 sq ft (18,075.0 m2)||Opened in 1994 as Jordan Marsh, converted to Macy's in 1996, converted to JCPenney in 2006.|
|Lord & Taylor||1994||113,384 sq ft (10,533.7 m2)|
|Macy's||2006||208,376 sq ft (19,358.8 m2)||Opened in 1963 as Filene's, expanded/renovated in 1991, converted to Macy's in 2006.|
|Neiman Marcus||2007||97,450 sq ft (9,053 m2)|
|Nordstrom||2007||138,980 sq ft (12,912 m2)||First location opened in Massachusetts.|
|Sears||1963||194,722 sq ft (18,090.3 m2)||Opened in 1963, demolished/replaced in 1994.|
|American Girl||2008||20,000 sq ft (1,900 m2)|
|Apple Store||2007||8,457 sq ft (785.7 m2)|
|Bottega Veneta||2,700 sq ft (250 m2)|
|Crate & Barrel||80,000 sq ft (7,400 m2)|
|Gilly Hicks||2008||10,228 sq ft (950.2 m2)||First location of the brand opened.|
|Gucci||5,005 sq ft (465.0 m2)|
|Hugo Boss||6,011 sq ft (558.4 m2)|
|Louis Vuitton||3,637 sq ft (337.9 m2)|
|Salvatore Ferragamo||3,400 sq ft (320 m2)|
|Tiffany & Co.||5,295 sq ft (491.9 m2)|
|Zara||9,000 sq ft (840 m2)|
Jordan Marsh anchor location, 1994.
- Shoppers World – Power center adjacent to the mall
- The Golden Triangle – District in which the mall is located
- "Natick Collection, Massachusetts, USA : Information".
- "Natick Mall Properties & Leasing". General Growth Properties. Retrieved February 11, 2013.
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- Mehegan, David (December 20, 1988). "STORES LOSE LAWSUIT ON DEC. 26 OPENINGS". The Boston Globe. Retrieved February 9, 2013.
- "From the Natick Mall (1966) to the Natick Mall (1994), Natick (2006), Natick Mall (2007), and Natick Collection (2007)". Retrieved February 8, 2013.
- "From Wonder Bread to the Natick Collection 2007 Expansion". Retrieved February 9, 2013.
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- Eileen Kennedy (April 28, 2008). "Destination Shopping In Natick?". Worcester Business Journal. Retrieved December 31, 2008. "For the Natick Collection, the proposed luxury hotel would be at least two years away [from April 2008] as plans must be presented to Natick town planners for their approval, and negotiations for the right hotel have to be concluded, according to Michael H. McNaughton, General Growth Properties' vice president of asset management."
- Muther, Christopher (February 21, 2007). "Extreme makeover: mall edition!". The Boston Globe. Retrieved February 9, 2013.
- "Beyer Blinder Belle Architects & Planners LLP". Beyer Blinder Belle. Retrieved February 9, 2013.
- "The Natick Collection – Architect Magazine". Beyer Blinder Belle. Retrieved February 9, 2013.
- Newman, Morris (April 1, 2008). "An Undulating Façade for Neiman Marcus". Buildings.com. Retrieved February 9, 2013.
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- Abelson, Jenn (September 2, 2007). "Putting down roots". The Boston Globe. Retrieved February 10, 2013.
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- "Careers in Boston, MA". Mattel Inc. Retrieved February 9, 2013.
- Kelly, Joyce (September 8, 2007). "Shoppers check out Natick Collection". The MetroWest Daily News. Retrieved February 10, 2013.
- "Gilly Hicks Bares It All: New Abercrombie chain uses skin and story to market intimate apparel, loungewear to women". Trading Markets. Retrieved March 27, 2008.