Natick Mall

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Natick Mall
Natick Collection.png
Address 1245 Worcester Street
Natick, Massachusetts 01760-1553
Opening date April 27, 1965 (Original)
October 12, 1994 (Rebuilt)
Owner General Growth Properties
Architect Beyer Blinder Belle (addition)[1]
No. of stores and services 250[2]
No. of anchor tenants 6
Total retail floor area 1,860,000 sq ft (173,000 m2)[3][4]
No. of floors 2
Website natickmall.com

The Natick Mall, named the Natick Collection from February 2007 to July 2011, is an upscale shopping mall owned by General Growth Properties. It is located between Routes 9 and 30 in Natick, Massachusetts and is adjacent to Shoppers' World in Framingham, Massachusetts. The original facility opened in 1965, becoming the first enclosed mall in the Boston metropolitan area. It was demolished and replaced by a larger building in 1994, and was significantly expanded with the completion of an additional retail wing in 2007. With 1,860,000 sq ft (173,000 m2) of leasable area and 250 retailers, it is the largest mall in New England in terms of total number of stores.

Along with Shopper's World, the Natick Mall helps form the heart of the regional shopping district known as the Golden Triangle. The 7 sq mi (18 km2) area is the second largest shopping district in Massachusetts outside of Downtown Crossing in the Financial District area of Boston.

History[edit]

Construction of the original Natick Mall began in 1964, connecting two stand-alone locations of Sears and Filene's with a one-story facility of twenty-five stores. The project would become the first enclosed mall in the Boston metropolitan area and among the first built east of the Mississippi River. It opened on April 27, 1965 with two smaller anchors on the north end of the mall, Woolworth's and Boston Baby, and a large fountain/entertainment area. A vacancy left by the departed Boston Baby in the 1980s was redeveloped into an additional retail wing and a newly constructed food court. By the 1990s, the mall had become undersized and remained virtually unchanged since its opening. Shoppers began commuting to the Atrium Mall (now closed, going to be demolished) and The Mall at Chestnut Hill; in 1992, the Homart Development Company purchased the Natick Mall and the adjacent Shopper's World in Framingham. Initial plans called for the Natick Mall to become a power center and Shopper's World an enclosed facility; however, after resistance from the town of Framingham, the plans were reversed and developed on the opposite properties. The Natick Mall was demolished and replaced by a two-story building; it opened on October 12, 1994 with the remodeled Filene's, a rebuilt Sears, a relocated Jordan Marsh, and the addition of a Lord & Taylor.[5]

The mall's 2007 expansion two days after its opening.

In late 2006, the mall began an upscale renovation and expansion. Its image was also re-branded, first by attempting to change its name to simply Natick;[6] after resistance from the town, the mall was instead renamed the Natick Collection.[3] The first phase saw the renovation of the existing facility and the addition of a new wing on the property's north-east end, on the site of the former Wonder Bread/Hostess baking factory. The expansion added two new anchors, Nordstrom and Neiman Marcus, and nearly 100 new stores to the mall. This phase was opened to the public on September 7, 2007, though some stores planned to open through the winter and following spring. Construction of a Crate and Barrel, a relocated California Pizza Kitchen, and an American Girl Boutique and Bistro began in April 2008, with an original completion time frame of early spring 2009.[7] The southwest mall entrance was moved approximately 100 ft (30 m), placing it between Crate and Barrel and the California Pizza Kitchen, across from the northwest wing housing JCPenney. The new 30,000 sq ft (2,800 m2) Crate and Barrel facility replaced the original 10,000 sq ft (930 m2) store with a new one-level store (with two-story facade) that occupies parts of the original location.[8] In October 2009, the second phase of the expansion, The Promenade at Natick Collection, opened on the south-western section of the mall along Route 9; a Cheesecake Factory opened shortly after. The third phase, the construction of the condominiums, which originally had a projected completion of summer 2008, finished construction during spring 2009. The final phase is the proposed addition of a ten to twelve story luxury hotel adjacent to the new wing and across from JCPenney. While initial site work has been completed,[9] the financial difficulties of mall parent General Growth Properties has put the final phase's construction into doubt. With the addition and the new eight-story parking facility, the Natick Collection became the twenty-third largest mall in the country, fourth largest on the East Coast, and the largest in New England.[10]

As with the rest of the United States, the late-2000s recession cast a serious pall over the mall expansion. By December 2008, condominium sales in Nouvelle at Natick were behind projections, with only 34 of the 215 units sold or under contract. Real estate agents in the Metrowest area have stated that the prices of the units, ranging from $379,900 to over $1 million, combined with the timing of the opening of the facility have seriously hampered sales. Several real estate agencies have stated that General Growth, or its successor pending its bankruptcy case, will need to lower its prices for the units to attract consumers in tight economic times. Additionally, home sales in the Natick and Framingham area are traditionally oriented towards single family homes which are also working against the residences.[11] On September 10, 2009, The Boston Globe reported that Nouvelle at Natick would auction off 42 of the 215 units, with bids starting as low as $160,000.[12]

In July 2011, General Growth Properties reverted back to the original name, "Natick Mall," citing local tradition as the reason for the change.[10]

Architecture[edit]

Following a two-level, generally T-shaped floor plan, the Natick Mall spans 1,860,000 sq ft (173,000 m2). With its late-2000s expansion, it makes use of natural lighting with the intention of providing an open atmosphere. Its curved ceiling was inspired by the American Indian translation of "Natick", meaning "place of rolling hills". Much of the mall's design incorporates the leaves of the birch tree.[13] The expansion also provided an underground parking garage in addition to its three existing structures.[14] The lower level incorporates porcelain tile flooring, while the upper level uses engineering hardwood flooring; the design utilizes glass fixtures throughout.[15] The exterior of the Neiman Marcus location is covered by 80-foot-tall curved stainless steel panels colored in various shades of brown; it is intended to resemble a women's dress.[16]

Tenants[edit]

Store Opened Size Notes
Anchor stores[17]
JCPenney 2006 194,558 sq ft (18,075.0 m2) Opened in 1994 as Jordan Marsh, converted to Macy's in 1996, converted to JCPenney in 2006.
Lord & Taylor 1994 113,384 sq ft (10,533.7 m2)
Macy's 2006 208,376 sq ft (19,358.8 m2) Opened in 1963 as Filene's, expanded/renovated in 1991, converted to Macy's in 2006.
Neiman Marcus 2007 97,450 sq ft (9,053 m2)
Nordstrom 2007 138,980 sq ft (12,912 m2) First location opened in Massachusetts.[18]
Sears 1963 194,722 sq ft (18,090.3 m2) Opened in 1963, demolished/replaced in 1994.
Major stores
American Girl 2008[19] 20,000 sq ft (1,900 m2)[20]
Apple Store 2007[21] 8,457 sq ft (785.7 m2)
Bottega Veneta 2,700 sq ft (250 m2)
Crate & Barrel 80,000 sq ft (7,400 m2)
Gilly Hicks 2008 10,228 sq ft (950.2 m2) First location of the brand opened.[22]
Gucci 5,005 sq ft (465.0 m2)
Hugo Boss 6,011 sq ft (558.4 m2)
Louis Vuitton 3,637 sq ft (337.9 m2)
Salvatore Ferragamo 3,400 sq ft (320 m2)
Tiffany & Co. 5,295 sq ft (491.9 m2)
Zara 9,000 sq ft (840 m2)
Microsoft Store 2013

Gallery[edit]

See also[edit]

References[edit]

  1. ^ "Natick Collection, Massachusetts, USA : Information". 
  2. ^ "Natick Mall Properties & Leasing". General Growth Properties. Retrieved February 11, 2013. 
  3. ^ a b Drake, John (February 21, 2007). "Mall reborn as Natick Collection". The Boston Globe. Retrieved September 15, 2009. 
  4. ^ Manuse, Andrew J. (November 9, 2009). "Natick mall streetscape gets final OK". The MetroWest Daily News (Framingham, MA). Retrieved November 27, 2009. 
  5. ^ "From the Natick Mall (1966) to the Natick Mall (1994), Natick (2006), Natick Mall (2007), and Natick Collection (2007)". Retrieved 2013-02-08. 
  6. ^ Drake, John C. (2007-01-17). "Natick Mall drops bid to be known simply as 'Natick'". The Boston Globe. Retrieved 2013-02-08. 
  7. ^ "American Girl store is coming to Natick Collection - Daily Business Update - The Boston Globe". 2008-05-12. 
  8. ^ Manuse, Andrew J. (2007-11-29). "Natick mall streetscape gets final OK". The MetroWest Daily News. Retrieved 2009-07-14. 
  9. ^ Eileen Kennedy (2008-04-28). "Destination Shopping In Natick?". Worcester Business Journal. Retrieved 2008-12-31. "For the Natick Collection, the proposed luxury hotel would be at least two years away [from April 2008] as plans must be presented to Natick town planners for their approval, and negotiations for the right hotel have to be concluded, according to Michael H. McNaughton, General Growth Properties' vice president of asset management." 
  10. ^ a b "Collection goes back to being named Natick Mall". The MetroWest Daily News. 15 July 2011. Retrieved 15 July 2011. 
  11. ^ Hillman, Michelle (2008-11-21). "Natick Collection condos buffeted by bad timing". Boston Business Journal. Retrieved 2009-07-14. 
  12. ^ Jenn Ableson (2009-09-10). "Developer resorts to auction for Natick luxury condos". The Boston Globe. Retrieved 2009-09-18. 
  13. ^ Muther, Christopher (February 21, 2007). "Extreme makeover: mall edition!". The Boston Globe. Retrieved February 9, 2013. 
  14. ^ "Beyer Blinder Belle Architects & Planners LLP". Beyer Blinder Belle. Retrieved February 9, 2013. 
  15. ^ "The Natick Collection – Architect Magazine". Beyer Blinder Belle. Retrieved February 9, 2013. 
  16. ^ Newman, Morris (April 1, 2008). "An Undulating Façade for Neiman Marcus". Buildings.com. Retrieved February 9, 2013. 
  17. ^ "Site Plan". General Growth Properties. Retrieved February 9, 2013. 
  18. ^ Abelson, Jenn (September 2, 2007). "Putting down roots". The Boston Globe. Retrieved February 10, 2013. 
  19. ^ Reidy, Chris (May 12, 2008). "American Girl store is coming to Natick Collection". The Boston Globe. Retrieved February 10, 2013. 
  20. ^ "Careers in Boston, MA". Mattel Inc. Retrieved February 9, 2013. 
  21. ^ Kelly, Joyce (September 8, 2007). "Shoppers check out Natick Collection". The MetroWest Daily News. Retrieved February 10, 2013. 
  22. ^ "Gilly Hicks Bares It All: New Abercrombie chain uses skin and story to market intimate apparel, loungewear to women". Trading Markets. Retrieved March 27, 2008. 

External links[edit]

Coordinates: 42°18′2″N 71°23′3″W / 42.30056°N 71.38417°W / 42.30056; -71.38417