Patriotism: The National Bloc stressed the importance of the union sacrée and praised World War Iveterans. It complained that the Treaty of Versailles lacked more German concessions, particularly the annexation of the Ruhr. The campaign was based around the slogan, "Germany will pay!" The party platform was based on programs that would be financed through German war reparations.
Fear of Bolshevism: Several strikes following the end of the war, along with the Russian Revolution, increased anti-communist sentiment in France.