National Orchestra Service
The National Orchestra Service, Inc. (NOS), was the most important booking and management agency for territory bands across the Great Plains and other regions from the early 1930s through 1960. NOS managed black, white and integrated orchestras and was headquartered in Omaha.
National Orchestra Service specialized in booking ballroom dance orchestras known as territory bands. The company's reputation as the premier booking agent in that genre helped them dominate their industry for almost 20 years. Bands that NOS represented were typically smaller than the Glenn Miller-type orchestras, usually featuring about 12 pieces, sometimes 15; though ensemble sizes tended to wax and wane with the economy.
NOS handled bookings in:
- North Dakota
- South Dakota
- Military bases
February 1930 — National Orchestra Service was founded in Omaha. Serl Frank Hutton was its founder and sole proprietor until 1952, when Lee Williams joined as a partner.
By way of merger with Music Management Service in January 1954, Royce Stoenner and David Wenrich, who formed Music Management Service, joined NOS as salaried employees. In September 1959, Royce Stoenner left the NOS agency to join as a 50% partner with the Dave Brumitt Agency, a territory band booking agency in Atlanta.
In February 1960, National Orchestra Service, Inc., folded.
World War II
In August 1943, Lee Williams was the only band working for National Orchestra Service due to war rationing (gasoline, tires, and the like) and shortage of musicians (the draft).
A booking contract consisted of an agency fee, typically 10% for "on location" dates (a week or greater) and 20% for one nighters. One nighters paid more than "on location" dates. In the 1950s, a one nighter could range from $750 to $1,000 for a Monday or Tuesday and $15,000 to $20,000 for a Friday or Saturday for some of the top bands. "On location" bookings could range from $15,000 to $20,000 a week. NOS required the hiring party to make a 50% deposit to solidify the contract. The musicians, in theory, belonged to the Musicians Union through their local. A component of a union contract required a rate to be paid to each musician based on traveling distance to the engagement. The union also collected a fee from the ballroom operator (or employer), typically $10 per musician for an engagement.
Sleeper buses & trailers
Many territory bands from NOS traveled in sleeper trailers connected to tractor-trailer trucks. The most popular sleeper was manufactured by Wilson Body Company in Sioux City, IA. They were purchased, owned, and maintained by the orchestras. Lawrence Welk is thought to have been the first to design and use a sleeper.
Bands under management
|Bands Managed by
National Orchestra Service, Inc.
|Verne Byers||Herbert Daly Phillips played with this band in the early 1950s|
and His Orchestra
|According to Royce Stoenner, Chandler had the best band ever at NOS and was one of the reasons he was lured to work for NOS. Former musicians: David F. Barnett (1926-2009); Marjorie King, singer. Chandler, a saxophonist, was known in some quarters as "America's most handsome orchestra leader." Before NOS, Chandler's orchestra had been managed and booked by McConkey Orchestra Company.|
|Preston H. Love||NOS became the booking agent for Preston Love in January 1954 by way of merger with Music Management Service, a booking agency founded by Royce Stoenner and David Wenrich.|
|Del Clayton||Musicians: Harry Bernard Risvold, drummer (1932–2001) — traveled with Clayton for 3 years; Glenna Fraser, singer; John Walter Nelson, Jr., drummer (1930–2006)|
|Wayne Chapman||Chapman was an organist who once played with Lee Williams|
|John Paul Jones
|Al Hudson||Hudson was a trumpet player who once played with Lee Williams. His band, essentially, was the former Lee Williams orchestra.|
& His Dixie Ramblers
|Lee Williams||(né William Brammer Leacox, b. 1918; d. 1995) Several new bands were launched by Lee Williams. While touring for a half year, he would book the next half, then sell the band and take time off. In 1952, he became a partner with National Orchestra Service (see comments below, under "Principals, employees").|
|Mickey Bride||The Little Man With a Big Band. Bride was a drummer who once played with Lee Williams|
|Oklahoma City Blue Devils||NOS launched the Blue Devils on a tour of the Northern Territories in 1930.|
and his Quintet
|Towels, an African American, played trumpet. His band was one of the best territory bands managed by NOS. Many well-known musicians are alumni of Towels' band.|
|Sammy Stevens||Stevens was a drummer|
|Little John Beecher||Beecher, a trumpeter and valve trombonist who once played with Lee Williams, became a singer of novelty songs, leading his own band called "Little John Beecher and his Orchestra" throughout the 1950s. The band finished 1959 using NOS as its booking agent. When Royce Stoenner left NOS and moved to Georgia, Beecher followed and started working there through his agency. Beecher donated his music library to Auburn University before his death.|
|Tommy Allan||An excellent band, Allen played trumpet|
|Leo Peiper||This band was likely not with NOS (reviewing - Oct 2009) This band was with the McConkey Music Corporation in July 1947. Former musicians: Lauren Brown, trombome (1915–1994)|
and His Sweet Rhythmic Orchestra
|Roy Turk wrote the words and Fred E. Ahlert wrote the music to Into My Heart, which became the theme song for the Jack Russell's Orchestra.|
and His Melody Cowboys
|Not sure whether this band was with NOS (reviewing - Oct 2009)|
and His Orchestra
|Not sure whether this band was with NOS (reviewing - Oct 2009)|
|Walter J. Martie||(b. 1923; d. 1994) Not sure whether this band was with NOS (reviewing - Oct 2009) Former musicians include Art Delaney, Gordon Boore (drummer), and Delores Morgan (singer; née Dolores Helen Morgan; b. 1923; d. 2009). Delores married Walter in the 1940s.|
and His Orchestra
|The Band With a Million Friends|
and his Music
|Robert Marvin Calame (15 Jan 1911 Grand Island, Nebraska – 3 Sep 1967 Omaha, Nebraska) wrote the music for Lawrence Welk's theme song, "Bubbles in the Wine." Calame's band played a sweet style, similar to Lawrence Welk. His daughter lives in Omaha.|
|(b. November 6, 1901, Nebraska - d. November 1965, Omaha) — Hutton was founder and sole owner of NOS until 1952, when began sharing ownership with Lee Williams, who he recruited as a partner.
Serl's father, Frank Hutton, was born March 8, 1872 in Iowa and his mother, Adelaide Searles, was born in Iowa too. Serl married to Fern Marguerite Butler (maiden) on November 29, 1924, in Gregory County, South Dakota. Fern was born December 1898, in Omaha. Fern died February 1985. Fern's father, George W. Butler, was born in Ohio and her mother, Amy Ann Davis (maiden), was born June 15, 1876 in Horton, Nova Scotia.
|Lee Williams||(né William Brammer Leacox, b. 9 March 1918 – d. 4 September 1995), a territory bandleader himself, joined NOS as a partner in 1952. Laura Beth Barr (née Mahorner), Lee's widow, resides in Omaha. Several territory bandleaders and well-known musicians were alumni of Williams' Orchestras.|
|Claude Orr||(b. 24 July 1899 – d. October 1967 Omaha, Nebraska) Orr, a piano player, had been on the NOS booking staff from 1935 until it folded in 1960. He was a salaried employee and the company's only traveling salesman. His territories were the Dakotas and Minnesota. He also had accounts in northern Iowa and northern Nebraska. Orr's son, as of 2009, lives in Omaha.|
|Dave Wenrich||Wenrich was on the booking staff.|
|(b. 26 March 1919 Independence, MO) Stoenner, an ex-territory bandleader and trumpeter, joined NOS as a salaried employee in 1954. At NOS, Stoenner managed the booking staff. Stoenner left NOS in 1959 to become a partner with the Dave Brumitt Agency, a territory band booking agency in Atlanta. At the age of 94, Stoenner resides in Iowa.
Before the war, Stoenner directed his own Orchestra and owned Music Management Service in Omaha. When Pearl Harbor was attacked December 7, 1941, Stoenner wound-down the operations of both his orchestra and booking agency. In 1942, Stoenner joined the U.S. Army Air Corps, serving as a bombardier. In 1943, while in the service, Stoenner, stationed at Maxwell Field, directed a marching band of 90 to 100 musicians and a 19 piece stage band featuring a 36 voice glee club that had a Fred Waring sound. Upon discharge from the service in 1945, Stoenner joined Frederick Brothers in Chicago, a territory booking agency. In 1947, he joined the Allsbrook-Pumphrey Agency in Richmond, Virginia, and reformed his orchestra, performing and working as a booking agent.
|Johnny Sanna||(né Giovanni Maria Sanna; b. 11 November 1901 Sardinia – d. December 1965 Omaha) Sanna was a former vaudevillian comedian and dancer. At NOS, he handled bookings for acts, or music featuring acts. He had been a member of the American Guild of Variety Artists.|
|(b. 10 June 1922, Yankton, South Dakota - d. 3 August 2002 Casper, Wyoming) Burgi was a member of the booking staff and worked under Stoenner.|
|Thorne Dillon||Dillon was a member of the booking staff.|
|Jim Fuhs||(né James John Fuhs; b. 6 Apr 1929 Portsmouth, Iowa) Fuhs handled accounting and advertising. He worked with NOS from 1952 to 1957. He landed his position at NOS upon completion of studies at Commercial Extension School of Commerce in Omaha. At the age of 84, Jim Fuhs, and his wife, Geraldine Ann (née Feller), reside in Milwaukee.|
- Love, Preston H. (1997) A Thousand Honey Creeks Later: My Life in Music from Basie to Motown and Beyond. Wesleyan University Press. p 151.
- Billboard Magazine, pg. 22, last column under "Chicago", Mar 4, 1950
- Booking Agents Merge, World-Herald (Omaha, Nebraska), col. 1, pg. 7C, Jan. 24, 1954
- Merge Firms of NOS, MMS in Ork Field, Billboard Magazine, col. 4, pg. 19, Feb 13, 1954
- The Omaha World-Herald Building, during this era was the building designed by Thomas Rogers Kimball and built in 1915.
- Sanders, J. (2005) "Preston H. Love: Internationally Renowned Band Leader, Musical Manager and Author." Nebraska State Education Association. Retrieved 10/26/07.
- Midwest Territorial Band Biz Limping Along; May Collapse After October Call for Fathers, Billboard, pg. 13, August 21, 1943
- Mary Lewis Coakley (1907-1995), Mister Music Maker, Lawrence Welk, pg. 151, Doubleday, (1st ed. 1958)
- This claim has no written reference. Stoenner made this statement in during a phone conversation with the editor Oct 30, 2009.
- The Billboard 1943 Music Year Book, Billboard Magazine, pg. 154 (Chan Candler and His Orchestra)
- "Jerry Mosher: Accordion stylist." Retrieved 10/26/07.
- Preston Love, A Thousand Honey Creeks Later; My Life in Music from Basie to Motown, Wesleyan University Press (1997)
- Daniels, D.H. (2006) One O'Clock Jump: The Unforgettable History of the Oklahoma City Blue Devils. Beacon Press. p 131.
- Frank Driggs & Chuck Haddix, Kansas City Jazz: From Ragtime to Bebop — A History, Oxford University Press (2005).
- 2 Midwest Orks Hit Payola After Move to Major Agencies, Billboard Magazine, pg. 37, July 26, 1947
- William Emmett Studwell & Mark Baldin, The Big Band Reader – Songs Favored by Swing Era Orchestras and Other Popular Ensembles, pg. 163, The Haworth Press, Inc. (2000)
- Gregory County, SD, Marriage Certificate # 102622.
- Methodist Church Scene of Mahorner Ceremony, World-Herald (Omaha, Nebraska), pg. 10E, Aug. 30, 1953
- AGVA Convention Delegates Names for June 9 Meet, Billboard Magazine, pg. 15, May 14, 1952