National Thoroughbred Racing Association
|This article relies on references to primary sources. (September 2009)|
The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Ky., and Rye Brook, N.Y.
The NTRA was formed in 1998 with startup funding provided by Breeders' Cup Limited, Thoroughbred Owners and Breeders Association, The Jockey Club, Keeneland Association, Oak Tree Racing Association and the National Thoroughbred Association. It replaced the Thoroughbred Racing Associations of North America as the sponsor of the American Horse of the Year awards in 1998.
Historically, it is the marketing departments of the individual tracks, not the national marketing campaigns, which have attracted a fan base.
In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base. As well as winning the Mercury awards for the best radio campaign. http://devitoverdi.vzaar.me/1210369
Key people include President and CEO Alex Waldrop.
- Aqueduct (Ozone Park, NY)
- Belmont Park (Elmont, NY)
- Monmouth Park (Oceanport, NJ)
- Saratoga (Saratoga Springs, NY)
- Suffolk Downs (Boston, MA)
- Canterbury Park (Shakopee, MN)
- Keeneland (Lexington, KY)
- Kentucky Downs (Franklin, KY)
- Prairie Meadows (Altoona, IA)
- Turfway Park (Florence, KY)
- Del Mar (Del Mar, CA)
- Emerald Downs (Auburn, WA)
- Fairplex Park (Pomona, CA))
- Hollywood Park (Inglewood, CA)
- Sunland Park (Sunland Park, NM)
California Association of Racing Fairs
- Pleasanton Fairgrounds Racetrack (Pleasanton, CA)
- California State Fair (Sacramento, CA)
- Humboldt County Fair (Ferndale, CA)
- San Joaquin Fair (Stockton, CA)
- Santa Rosa (Santa Rosa, CA) (Sonoma County Fair)
- The Big Fresno Fair (Fresno, CA)