This article lends undue weight to certain ideas, incidents, or controversies. Please help to create a more balanced presentation. Discuss and resolve this issue before removing this message.(August 2014)
Some or all of this article's listed sourcesmay not be reliable. Please help this article by looking for better, more reliable sources, or by checking whether the references meet the criteria for reliable sources. Unreliable citations may be challenged or deleted.(August 2014)
This article is outdated. Please update this article to reflect recent events or newly available information.(August 2014)
Natural American Spirit products are marketed as being "100% Additive-Free Tobacco", though they are required to include the standard generic Surgeon General tobacco warning on the packs and the company is required by federal regulation to state "no additives in our tobacco does NOT mean a safer cigarette". This was part of an FTC ruling in 2000 and agreement resulting from allegations that the advertisement of additive-free cigarettes made consumers feel that the product might be less addictive or safer than regular cigarettes. Research by US and German government health agencies has found significant levels of nitrates even in pure additive-free tobacco and its smoke.
California Attorney GeneralJerry Brown announced on March 1, 2010, that his office has secured an agreement with Santa Fe Natural Tobacco Company, Inc., the manufacturer of American Spirit tobacco products, that requires the company to clearly disclose that its organic tobacco is "no safer or healthier" than other tobacco products. Attorneys general from 32 other states and the District of Columbia signed onto the agreement: Arizona, Arkansas, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, South Dakota, Vermont, Washington, West Virginia, and Wisconsin.
Natural American Spirit offers a four types of filter cigarettes which are color coded to denote the nicotine and tar content. According to Santa Fe, these all use the same tobacco, but the nicotine and tar contents which are released are altered by using different filters and cigarette paper.