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He managed a rock club called 'Neal Kay's Heavy Metal Soundhouse', originally resident in the back room of the Prince of Wales public house in Kingsbury, North London; this back-room venue was known as the 'Bandwagon'.
At Spaceward Studios in Cambridge he helped new bands to record demos. Amongst these bands were Praying Mantis and Iron Maiden; the resulting popularity of Iron Maiden's recording led to a record contract. Several other NWOBHM bands also gained contracts due to their Soundhouse demos. Kay compiled many of these demos onto an album called "Metal For Muthas", and several volumes were released. He also promoted heavy metal concerts and tours, and was an enthusiastic champion of US band Riot. Kay also managed in the 1980s and early 1990s. The original members of Iron Maiden met at the Heavy Metal Soundhouse and decided to form the band.