Neetzan Zimmerman

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Neetzan Zimmerman (born 1981) is a journalist known for focusing on "viral" internet content. He worked for Gawker from April 2012 through January 2014, when it was announced he would be leaving for a new start-up company "Whisper", where he is to be editor in chief.[1]


Zimmerman was hired by Gawker in April 2012.[2] He specializes in finding high-traffic content. According to a December 2013 profile in The Wall Street Journal, Zimmerman's Gawker posts are generating in excess of 30 million hits per month, essentially subsidizing the ability of Gawker journalists to pursue more in-depth content.[3][4]

Previously, Zimmerman ran "The Daily What", which he founded in 2008 as a website for aggregating viral content. He ran that site on a mostly one-person basis for about three years, while still working for publishing firm Wiley-Blackwell, and eventually becoming his full-time job. The site was bought by the I Can Has Cheezburger? network in 2010.[2][5][6]

Zimmerman was born in Israel to Aaron and Helen Mandell Zimmerman in 1981.[citation needed] He graduated from University of Massachusetts Boston in 2007 with a bachelor's degree in communications.[7]


  1. ^ (3 January 2014). Neetzan ‘Doesn’t Like to Be Called a Machine’ Zimmerman Leaving Gawker, New York Observer
  2. ^ a b Coscarelli, Joe (11 April 2012). The Daily What Founder Neetzan Zimmerman Grows Out of Memes, Moves to Gawker, New York (magazine)
  3. ^ Manjoo, Farhad (1 December 2013). Why Everyone Will Totally Read This Column, The Wall Street Journal
  4. ^ Yarow, Jay (2 December 2013). CHART: There's One Guy At Gawker Obliterating Everyone Else In Traffic, Business Insider
  5. ^ Chokski, Niraj (9 June 2010). Neetzan Zimmerman: What I Read, The Wire
  6. ^ Breneman, John (28 December 2010). Brookline blogger offers Daily dose of cool, Boston Herald
  7. ^ Linked profile for Neetzan Zimmerman,, Retrieved 4 December 2013