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Neff Headwear, Inc. is a privately held company based in Camarillo, California that markets beanies, hats, tees, gloves, and other accessories. The company was founded in 2002. Neff Headwear products are targeted to the snowboarding, skating, surfing and lifestyle markets. Neff products are sold through various retailers, specialty outlets and online stores.
Alyssa Mullen founded Neff Headwear while going to college at Brigham Young University in Utah in the winter of 2002. The first products were hand-knit beanies tagged with Neff and were first sold at the Milo snow and skate shop in Utah. In August 2011, the company was featured on Forbes as "The Cool Factor Business Model," where Neff was quoted saying "We were the only headwear company in the game!" which has helped them find success being the first to market. In 2010, Shaun Neff was featured in Sony Vaio's "Make.Believe" advertising campaign along with other young entrepreneurs. In addition the company has received various media spotlights from Teen Vogue, XXL, Antenna magazine and many more. Neff is currently sold in national lifestyle retailers such as Zumiez, Eminent Lifestyle, Tilly's, and online at Amazon, Zappos, and CCS.
In 2009, Neff Headwear teamed up with Snoop Dogg, an American entertainer, rapper, record producer and actor. The two collaborated and Snoop received his very own signature Neff x Snoop collection, featuring tees, hats, beanies and facemasks. Neff, created an icon for Snoop known as "Microdogg," which is featured on all his signature pieces. Neff has also recently teamed up with deadmau5, a Canadian electronic music artist, to create Neffmau5, a line that will create shirts and other clothing.
Being an action sports company, Neff currently sponsors various riders in the snow, skate, and surf industry. Neff Snow athletes consist of Torstein Horgmo, Scotty Lago (bronze medal winner) Chas Guldemond and others. Skate team athletes consist of Dorien Walker,Tony Tave, Nick Trapasso, Brandon Biebel, Greg Lutzka, Ryan Gallant, Braydon Szafranski, Terry Kennedy, and more. Surf athletes are Kolohe Andino and Dion Agius.
Neff has leveraged its connections into various action sports contest becoming the official hat sponsor of the Maloof Money Cup and The Tampa Am. In 2009, Neff teamed up with the MTV Video Awards to make the official hat with their own rendition of the "moonman."
National trade show and event presence
Neff has been present at the SnowSports Industries America (SIA) Snow Show, Surf Expo, the Action Sports Retailer Show(ASR), Magic, Agenda and The International Sports Show(ISPO).