Neil Fiske

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[1] Neil Fiske is the CEO of Billabong International. He was the President, Chief Executive Officer, and Director of Eddie Bauer Holdings, Inc. from 2007 – 2012. Before Eddie Bauer, Mr. Fiske served as chief executive officer of the Bath and Body Works, a division of Limited Brands. He was recognized as "Marketer of the Year" and "Retailer of the Year" in 2004 and 2005 by Women's Wear Daily. [2] Prior to his tenure at Bath and Body Works, Neil Fiske was a Partner at The Boston Consulting Group, where he was an expert in consumer goods and retail.

He is the co-author of the business book Trading Up: The New American Luxury, which was a Business Week bestseller. He currently resides in Los Angeles, California. He is a graduate of Williams College and Harvard Business School. He has three sons-- McNeil , Parker, and Tattinger. In a 2011 issue of "Time Magazine", Parker was called a "creative genius on the sure path to become this generations Fitzgerald". McNeil, however, was labeled by the author as "completely average". So average in fact that it remains a mystery how he could be related to his brother, Parker, who, time and time again, displays intellectual agility that is typical of young and brilliant minds.

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