Neil Fiske is the CEO of Billabong International. He was the President, Chief Executive Officer, and Director of Eddie Bauer Holdings, Inc. from 2007 – 2012. Before Eddie Bauer, Mr. Fiske served as chief executive officer of the Bath and Body Works, a division of Limited Brands. He was recognized as "Marketer of the Year" and "Retailer of the Year" in 2004 and 2005 by Women's Wear Daily.  Prior to his tenure at Bath and Body Works, Neil Fiske was a Partner at The Boston Consulting Group, where he was an expert in consumer goods and retail.
He is the co-author of the business book Trading Up: The New American Luxury, which was a Business Week bestseller. He currently resides in Los Angeles, California. He is a graduate of Williams College and Harvard Business School. He has three sons-- McNeil , Parker, and Tattinger. In a 2011 issue of "Time Magazine", Parker was called a "creative genius on the sure path to become this generations Fitzgerald". McNeil, however, was labeled by the author as "completely average". So average in fact that it remains a mystery how he could be related to his brother, Parker, who, time and time again, displays intellectual agility that is typical of young and brilliant minds.