Nescafé Basement

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Nescafé Basement
Nescafé Basement.jpg
Initial logo of Nescafé Basement
Format Live music performances and recording sessions
Created by Nescafe & Xulfi
Country of origin Pakistan
Original language(s) English, Urdu (اُردُو)
No. of seasons 2
Broadcast
Original channel
Original run September 8, 2012 (2012-09-08) – present
External links
Official website

Nescafé Basement is a Pakistani music television series which features live studio-recorded music performances by underground artists. The show is produced by the Nescafé. The Artists are recruited and mentored by Xulfi, who is also the music producer of the show. First song from Nescafe Basement was released was a cover of Sajjad Ali’s, ‘Larri Adda’.[1]

Season 1[edit]

In September 2012 brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Zulfi from the band, Call.[2]

Season 2[edit]

Out of 1,253 young artists who auditioned this time compared to only 98 last season, Artist Mentor & Music Producer of Nescafe Basement, Xulfi selected 19. (14 selected last season) from major cities across the country.[3] Nescafe Basement 2 have eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which will highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.[4]

Artists[edit]

  • Sameen Qasim
  • Abubakar Javed

Awards[edit]

  • Winner in Hot Beverages - PAS Awards 2013[5]
  • Most Magnetic Branded Content - Maxus Magnets Award 2013[6]

See also[edit]

References[edit]

  1. ^ "What is brewing in the Basement?". Kool Muzone. Ahmad Uzair. Retrieved 13 January 2014. 
  2. ^ "Nescafé Basement – coming soon to a channel near you". Aurora-DAWN. 20 September 2012. Retrieved 13 January 2014. 
  3. ^ Sher Khan (19 September 2013). "Nescafe Basement: Bringing newbies to the fore". The Express Tribune. Retrieved 13 January 2014. 
  4. ^ "Nescafe Basement brings challenge for Coke Studio with season two". Awaz.tv. Retrieved 13 January 2014. 
  5. ^ "Beverages (Hot): Maxus for Nescafé Basement". Aurora-DAWN. 27 April 2013. Retrieved 13 January 2014. 
  6. ^ "Maxus Lahore Wins the global Maxus Magnets 2013 - Nescafe Basement (video)". Vimeo. Retrieved 13 January 2014. 

External links[edit]