Network Television Marketing

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NTM - A former Shalimar Television Network Channel

The Network Television Marketing was Pakistan's first ever private sector Television Channel. NTM had started its transmission in 1990 under a 3-year agreement with Shalimar Recording & Broadcasting Company (STN).[1]

NTM succeeded in acquiring much popularity for its plays, stage and music shows. NTM introduced lot of youngsters as comperes and announcers, like Sania Saeed, Atiqa Odho, Humayoon Saeed, Nadia Khan, Fakhr-e-Alam, Khalid Anum and many more.

Initially in 1988 after the formation of Benazir Bhtto government, a semi private television network with the name "Peoples Television Network" (PTN) came into existence. PTN later renamed as Shalimar TV Network and got the full patronage of Shalimar Recording Company. PTN/STN started its broadcast with CNN international on terrestrial beam from Islamabad. Later on Karachi and Lahore stations started. 24 Hours Broadcast was agreed upon between CNN intn'l and PTN (STN) later BBC World also joined in. Some of the content of the CNN and BBC were censored though.

In 1990, the hours of STN was purchased by NTM from 7:00PM to 11:00PM daily and 6:00PM to 11:00PM on Saturdays and Sundays. Programes on NTM becomes big hit and the viewership rises to a significant number. Later on NTM also started morning transmission. After Karachi, Lahore and Islamabad STN started its station country wide.

NTM was closed down in 1999 because of continuous rivalary between government and the STN and financial crunch . Later on Stn was purchased by Ptv and Channel 3 came out as a combined production of STN and PTV and satellite beam was introduced. In 2004 Channel 3 went off air and Shalimar Recording and Broadcasting Company in an agreement with a private company SSI converted STN into ATV, a Shalimar rec. n broadcast. company channel which is working as a semi private channel having terrestrial and satellite beams.

Popular shows and plays of NTM[edit]

  • Chand Girhan (Drama)
  • Dasht (Drama)
  • Kashkol (Drama)
  • Red Card (Drama)
  • Sitara Aur Mehrunnisa (Drama)
  • Nadan Nadia (Comedy sitcom)
  • Music Channel Chart
  • Jaal (Drama)
  • Parosi (Drama)
  • Aashiyana (Drama)
  • Manimal English (Drama)

See also[edit]