Neve Ativ (Hebrew: נְוֵה אַטִי"ב), is a small Alpine-styled Israeli settlement (moshav) in the Golan Heights, founded in 1972, and located on the slopes of Mount Hermon, 2 kilometers (1.2 mi) west of Majdal Shams. The international community considers Israeli settlements in the Golan Heights illegal under international law, but the Israeli government disputes this.
About 37 families live there. The name Ativ is an acronym for four fallen soldiers from the Egoz Reconnaissance Unit killed in action in the Golan: Avraham Hameiri, Tuvia Ellinger, Yair Elegarnty, and Binyamin Hadad. Neve means Oasis.
The moshav's main industry is tourism. Neve Ativ operates a thriving Mount Hermon ski resort on 25 kilometers (16 mi) of ski runs on the slopes of the 9,232 feet (2,814 m)-above-sea-level Mount Hermon is the closest organized lodging area for visitors to the area.
The ski resort was destroyed in the Yom Kippur War. The following season, it was back in business as Israel's only ski resort. Frank Riley wrote in the Los Angeles Times, "This is a mountain and an experience that should happen at least once in every skier's lifetime." The ski season lasts three months, on average (December–March). In one weekend in January 2000, the ski site had 11,000 visitors. Later that month, the leaders of Neve Ativ expressed a hope to turn the ski resort into a joint Israeli-Syrian venture, opening it on both the Israeli and Syrian sides as an international tourist attraction.
Israel and Syria fought major battles in the area in 1967 and 1973, and it remains a strategic military position. Neve Ativ was built on the land of the destroyed Syrian village of Jubata ez-Zeit.
In November 1996, a dining room in the settlement was set on fire and the walls on the building had "Down With the Occupation" and "The Golan Belongs to Syria" painted on them. Pro-Syrian Druze were believed to be behind it.
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