At the performance in Athens, Dima Bilan was wearing a white tank top with a number representing his place in the contest's running order - 13 and 10 in the semi-final and final respectively. Bilan had two ballerinas dancing in the background and a white piano covered in red rose petals, from which a ghost-like female figure emerged halfway through the song.
This was Russia's best showing at Eurovision up to that time. He beat Alsou, who also came 2nd in the Eurovision Song Contest 2000, but by only 155 points. Since the introduction of the semi-final in 2004, more countries are participating and voting in the contest, thus increasing the possible amount of scores a song can receive: in 2006, there were 38 nations taking part (Serbia-Montenegro pulled out of performing, but still voted), as opposed to 24 in 2000. Nevertheless, Alsou received 53.8% of the maximum possible points from 24 countries in 2000, whilst Dima's final tally equated to 54.4% of the maximum possible score available from the 38 voting countries.
The song was succeeded as Russian representative by Serebro with "Song #1".