New America Media
|Founder(s)||Pacific News Service|
|Key people||Franz Schurmann|
New America Media is a multimedia ethnic news agency and a coalition of ethnic media. Founded in 1996 by the nonprofit Pacific News Service, NAM is headquartered in San Francisco with offices in Los Angeles, New York and Washington, DC. In addition to producing and aggregating news by and for ethnic communities, NAM also engages in social marketing campaigns, partners with journalism schools across the country, spearheads various youth media programs, and produces a National Directory of Ethnic Media, which contains over 2,500 media partners and functions as an emergency messaging service.
New America Media represents the third generation of ethnic news coalitions descending from the non-profit Pacific News Service, founded in 1969 PNS was created by historian Franz Schurmann and journalist Orville Schell as an alternative news source on the United States’ role in Indochina during the Vietnam War. After the war ended in 1974, PNS shifted its lens from the Far East to the American West under the guidance of executive editor Sandy Close, who would become the nonprofit organization’s executive director.
In 1991, PNS created its first youth media project, YO! Youth Outlook, a multimedia collective of youth-centric news content. YO! publishes a monthly print magazine, hosts youth forums, speakouts, and blog-a-thons, offers youth journalism internships, and produces live radio and YO! TV broadcasts.
In 1996, PNS became New California Media. NCM maintained PNS’s status as an alternative news source providing support for ethnic media voices, and expanded it with editorial and marketing workshops for ethnic media at the organization’s annual Expo & Awards, dubbed the “ethnic Pulitzers” by the News Hour with Jim Lehrer. NCM also initiated multilingual polling on issues affecting ethnic Californians: the role of ethnic media in their daily lives, the impact of September 11, the progress of American race relations.
Also in 1996, Sandy Close co-founded The Beat Within with social worker David Inocencio. The Beat provides a weekly writing and discussion program in Bay Area juvenile detention centers, and from those programs, compiles material into a weekly magazine of written and visual work by incarcerated youth. The Beat model has expanded into over 40 Bay Area juvenile halls, with pilot programs in several other regions including Washington, D.C.
In 2005, the organization expanded from New California Media into New America Media. The James Irvine Foundation has called NAM “...the most diverse media organization in the country,” and Sandy Close has been honored with an Ashoka Senior Fellowship, a MacArthur Fellowship and an Academy Award.
NAM’s youth programs include:
• YO! Youth Outlook
• The Beat Within
• Silicon Valley De-Bug, a multimedia online magazine by and for South Bay Area youth
• Roaddawgz, a drop-in space and artistic outlet for homeless San Francisco youth
• The kNOw, a Fresno-based youth multimedia program
• The California Council for Youth Relations, which seeks to connect at-risk youth with decision and policy makers
- "A News Hour with Jim Lehrer Transcript: Changing Times". Public Broadcasting System. 2002-10-14. Retrieved 2008-12-26.
- "NAM Polls". New America Media. Retrieved 2008-12-26.
- "New California Media - Giving the State's Ethnic Majority a Voice (Irvine Quarterly, Winter 2003, Volume 2, Issue 3)". James Irvine Foundation. 2003-02-21. Retrieved 2008-12-26.
- "Sandy Close, Ashoka Senior Fellow". Ashoka United States. Retrieved 2008-12-26.