New Amsterdam Spirits

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New Amsterdam Spirits
New Amsterdam Spirits Logo.png
Type Vodka, Gin
Country of origin USA
Introduced Gin – 2007, Vodka – 2011
Proof Gin – 80 Proof, Vodka – 80 Proof, Flavored Vodkas – 70 Proof
Variants Gin, Vodka, Peach Flavored Vodka, Red Berry Flavored Vodka, Coconut Flavored Vodka, Citron Flavored Vodka, Orange Flavored Vodka, Pineapple Flavored Vodka
Website New Amsterdam Spirits

New Amsterdam Spirits is a spirits brand produced in the U.S. The brand's portfolio includes New Amsterdam Gin, New Amsterdam Vodka, and a selection of flavored vodkas including Peach, Red Berry, Coconut, Citron, Orange, and Pineapple.

History[edit]

New Amsterdam Gin was introduced in 2007.[1] It is made with botanicals, citrus elements and juniper.[2]

New Amsterdam Vodka was introduced in 2011. It is triple filtered and distilled five times.[3] One million cases of New Amsterdam Vodka were sold in its first 12 months in market, making it the fastest spirits brand in history to hit this milestone.[4]

Awards and Recognition[edit]

New Amsterdam Gin:

  • 90 point score from The Tasting Panel in December 2008[5]
  • 95 point score from Wine Enthusiast in April 2012[6]
  • Double Gold medal at the 2010 San Francisco World Spirits Competition[7]
  • Platinum - Best in Class at the 2010 SIP Awards International Spirits Competition[8]
  • Gold Medal by TheFiftyBest.com in 2012[9]
  • “Best Buy” (88 points) by The Beverage Testing Institute in December 2013[10]

New Amsterdam Vodka:

  • 92 point score from The Tasting Panel, placing it in the “Outstanding” category in October 2011[11]
  • Platinum - Best in Class rating from the 2012 SIP Awards[12]
  • “Three Stars” from F. Paul Pacult’s Spirit Journal in December 2011[13]
  • Gold Medal at the 2014 Los Angeles International Spirits Competition[14]
  • “Best Buy” (88 points) by The Beverage Testing Institute in July 2014[15]

New Amsterdam Flavored Vodkas:

  • “Best Buy” (88 points) by The Beverage Testing Institute in July 2014 for its Citron Flavored Vodka[16]
  • “Best Buy” (87 points) by The Beverage Testing Institute in July 2014 for its Peach Flavored Vodka[17]

Variants[edit]

Bottle of New Amsterdam Vodka
  • New Amsterdam Gin[18] It is 40% alcohol by volume.[19]
  • New Amsterdam Vodka[20]
  • Flavored Vodkas[21]
    • Peach Flavored Vodka (2012)
    • Red Berry Flavored Vodka (2012)
    • Citron Flavored Vodka (2013)
    • Coconut Flavored Vodka (2013)
    • Orange Flavored Vodka (2014 )
    • Pineapple Flavored Vodka (2014)

Advertising[edit]

New Amsterdam Vodka launched a television advertising campaign in 2014, titled titled "It’s Your Town." The campaign balances the revelry of a night out on the town, with a sense of responsibility and community pride,[22] and featured tracks by Fitz and the Tantrums.[22]

References[edit]

  1. ^ "Premium Players Give Gin Much-Needed Boost". Shanken News Daily. 
  2. ^ "New Amsterdam Gin $13.99. Best Buy.". Beverage Testing Institute. 
  3. ^ "New Amsterdam Vodka". Beverage Industry. 
  4. ^ "New Amsterdam Vodka In First Ad Campaign". Media Post. 
  5. ^ Dias Blue, Anthony. "Blue Reviews". The Tasting Panel. 
  6. ^ Newman, Kara. "Ratings". Wine Enthusiast. 
  7. ^ "2010 Results by Brand" (PDF). San Francisco World Spirits Competition. San Francisco World Spirits Competition. 
  8. ^ "2010 Results by Medal" (PDF). The SIP Awards International Spirits Competition. 
  9. ^ "Best Gin - 2012". The Fifty Best. 
  10. ^ "New Amsterdam Gin $13.99. Best Buy.". The Beverage Testing Institute. 
  11. ^ "New Amsterdam Reaches One Million Case Milestone". Beverage Media Group. 
  12. ^ "2012 Results by Category" (PDF). The SIP Awards International Spirits Competition. 
  13. ^ "New Amsterdam Reaches One Million Case Milestone". Beverage Media Group. 
  14. ^ "Gold Medal by Points" (PDF). Los Angeles International Spirits Competition. 
  15. ^ "New Amsterdam Vodka $13.99. Best Buy.". Beverage Testing Institute. 
  16. ^ "New Amsterdam Citron $13.99. Best Buy.". Beverage Testing Institute. 
  17. ^ "New Amsterdam Peach Vodka $13.99. Best Buy.". Beverage Testing Institute. 
  18. ^ "The 10 Best Gins On The Market". Business Insider. 
  19. ^ "New Amsterdam Gin Review". Cocktail Enthusiast. 
  20. ^ "WHY DOESN'T IT TASTE LIKE WATER?: A sippable roundup of unflavored vodkas that really taste like something". The Alcohol Professor. 
  21. ^ "New Amsterdam Peach and Red Berry Vodkas". About.com. 
  22. ^ a b Stuart Elliot (December 2, 2013). "Make New Amsterdam Your Town, Ads Proclaim". New York Times. Retrieved February 22, 2015. 

External links[edit]