New Era Cap Company
|Founded||1920 By Ehrhardt Koch|
|Headquarters||Buffalo, New York U.S.|
|Key people||Ehrhardt Koch (Founder)
Pete Augustine (Current CEO)
|Products||Headwear, Belts, Shirts|
|Revenue||$343.7 million (2007)|
The New Era Cap Company, located in Buffalo, New York, is an American headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, as well as select teams in the Korea Baseball Organization, Nippon Professional Baseball, and the Australian Baseball League, and maintains agreements with other licensed entities including the National Hockey League, National Basketball Association, National Rugby League, Big Bash League, Little League Baseball, and over 200 colleges and universities in the United States. New Era became the official on-field cap provider for the National Football League in April 2012. In October 2013, New Era became the National Lacrosse League's official cap supplier.
In the summer of 2007, New Era voluntarily pulled three styles of New York Yankees hats from shelves across the country because the designs on the caps were seen to be gang-related. There were three caps that stood out; two with a bandanna like pattern around the top and one with a gold crown. Brian Martinez, an NYPD detective involved with Peace on the Street said "Bandannas represent gang flags," "New Era is making it really convenient for gang members, because now your flag is part of your hat." The patterns on the hats were similar to the flags of the Crips, the Bloods and the Latin Kings. Much of the New York public protested about the caps and in response to these allegations, a New Era spokesperson stated that the company does not market to gangs and when notified by activist groups and public officials, the company took immediate action.
- "Fair Labor Association Annual Report: New Era Cap Company, Inc. Company Profile." Fair Labor Association. 2004.
- "About New Era - The History of New Era Cap." New Era. 2008.
- Newman, Mark. "MLB celebrates new official cap." Major League Baseball. 14 March 2007.
- "New Era Cap Announces Three-Year Licensing Agreement With Korean Baseball Organization".
- "New Era Cap fashions new look with NFL deal".
- "NLL teams up with New Era".
- Sandomir, Richard. "Yankee Caps Pulled After Protesters See Gang Links in Symbols and Colors" The New York Times. 25 August 2007