New India Assurance Building

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New India Assurance Building
Side view of the building

The New India Assurance Building is an art deco office building made of reinforced concrete and designed by Master, Sarhe and Bhuta, with artistic designer N. G. Parsare. It was constructed in 1936 in Mumbai, India.

Architecture[edit]

The building's art deco architectural style combines modern art deco features with a modified classicism, evidenced in the strong vertical ribs of the façade that give the building a monumental appearance, making it seem larger than it is in reality. Included in the design was a modern forced air cooling system with centralised duct work. Projecting surfaces on the eastern and western sides protect windows from the sun. To deal with potential power failures, the windows were constructed to open and close.[1]

Notes[edit]

  1. ^ Lang, Jon T. (2002). A concise history of modern architecture in India. Orient Blackswan. p. 16. ISBN 81-7824-017-3. Retrieved 2009-04-25. 

External links[edit]

Media related to New India Assurance Building at Wikimedia Commons