New Music Seminar
|New Music Seminar|
New Music Seminar Official Logo
|Venue||New Yorker Hotel and Various Live Music Venues in NYC|
|Location(s)||New York City, New York, United States|
|Founder||Tom Silverman, Mark Josephson, Danny Heaps, Scott Anderson|
|People||Tom Silverman: Founder & Executive Director
Peter Schwinge: General Manager
The New Music Seminar (NMS) is a Music Conference and Festival held annually each June in New York City. The New Music Seminar originally ran from 1980 – 1995 and was relaunched in 2009. NMS features over 150 CEOs, Presidents, Executives, and leaders in the emerging music business along with over 100 artist performances. The mission of the New Music Seminar is to grow a sustainable and better music business to allow creators the best opportunity to succeed. The NMS strives to enable more artists to achieve success and encourages new levels of investment in music and artists
In 2012, NMS hosted the first New York Music Festival in collaboration with the New York City Mayor's Office of Media & Entertainment declaration of the city’s first New York Music Week. The festival took place in 17 venues throughout Manhattan and Brooklyn.
In June 1980, Tom Silverman, Mark Josephson, Danny Heaps, and Scott Anderson brought 220 people together at a New York City rehearsal studio to discuss challenges in the music business. The event grew in subsequent years to act as a catalyst for change in the music business. The New Music Seminar added music showcases and a festival, initially called "New York Nights" and later, "New Music Nights." These were held in various New York City clubs. At its peak, the first series of seminars attracted more than 8,000 participants from 35 countries.
New York CIty
The New Music Seminar returned as a one-day event in the 2009 summer on July 21. It was an event that created the template for music conferences by combining business and shows.The New Music Seminar, was held at the New York University Steinhardt's Skirball Center for the Performing Arts. The program consisted of a keynote, four educational sessions on how to combine new and old methods with technology for career success, and an artist's showcase.
Catherine Moore, director of the Music Business Graduate Program at NYU's Steinhardt School said in a statement: "The purpose and the philosophy of the NMS is a perfect fit for the music business program. We are honored to be part of the launch. I know the delegates will gain valuable information and insight that will allow them build a successful career in the changing music business landscape."
Following rave reviews from the New York City conference on July 21, The New Music Seminar went to Chicago for the first time ever on October 6 at the legendary Park West.
On October 6 in Chicago, the reincarnated New Music Seminar announced a new dawn of the music business. Offering practical, straightforward, cutting edge solutions for artists trying to make it in these challenging times, NMS promised to give artists the knowledge and tools to step into tomorrow's music business today. The conference kicked off with Keynote address by Michael Spiegelman, Head of Yahoo! Music, and was followed by four "Movements":
- 1st Movement: Welcome to the Music Business; everything you know is wrong. Redefining Success. 1000 True Fans and the Fan Relationship Pyramid.
- 2nd Movement: Expose Yourself: Marketing for the next music business; MySpace, Facebook and Twitter are not enough.
- 3rd Movement: The Creative Process and radical Differentiation; Supercharge your music to rise above the noise floor and achieve success
- 4th Movement: The Live Show and Tour; How to Cut through the Glut and reach the Magic 300
New Music Seminar came to LA’s Henry Fonda Theater on Feb 2nd as a one day music, networking and educational extravaganza for the industry who are seeking to learn and understand how to help artists “rise above the noise floor” in a shifting musical landscape.
Featured players included: CMO Pepsi, Kevin Lyman, President/founder Warp Tour, Alexandra Patsavas of Chop Shop Music, Justin Tranter, lead singer of Semi Precious Weapons, Derek Sivers, Founder of CD Baby and Jason Bentley, Program Director of KCRW.
The full day conference included four “movements” aka panels, live performances, the New Music Seminar “Artist on The Verge” contest winner performance and a ton of schmoozing both before, during and after the event.
There was also an opening Night party at The Viper Room, located at 8852 West Sunset Blvd., West Hollywood 90069, on Monday evening February 1, 2010. The evening began with a cocktail reception where people can network and schmooze. This was a private show and open only to New Music Seminar delegates, the media and partners, which includes NARAS, LA Weekly, Music Connection, Billboard, Digital Music News, Yahoo Music, MySpace Music, Hypebot, Filter Magazine, Ourstage, Revebnation, Mozes, A2IM Members and a host of new technology companies who are attending and many, many more. It will be a great opportunity to meet and schmooze with all the top media and players in the music industry.
The conference featured Keynote address followed by four Movements:
- 1st Movement: Welcome to the Music Business; Everything you know is wrong. The New Definition of Success. 1000 True Fans and the Fan Relationship Pyramid.
- 2nd Movement: Get Arrested; Marketing Yourself in the New Music Business – MySpace, Facebook and Twitter are not enough.
- 3rd Movement: The Creative Process and radical Differentiation; Supercharge your music to rise above the noise floor and achieve success. A virtual A&R meeting.
- 4th Movement: The Live Show and Tour; How to Cut through the Glut and reach the Magic 300 Ticket Mark
New York City
New Music Seminar announced that it would no longer remain a 1-day conference and expand into a multi-day event from July 19 to July 21 in New York City. The two day, three night conference included a symphony of five "movements" (focused discussions) over the course of two days, 8 TED-style presentations from key industry leaders, 22 mentoring sessions, nightly musical performances and ongoing networking opportunities. This seminar address both the artists’ dilemma of breaking out from the ever-growing glut of music releases and the development of a new business model for a sustainable music business.
NMS featured “players” (speakers) included: Eric Garland (Big Champagne), Joe Kennedy (Pandora) Mike Doernberg (Reverbnation), Courtney Holt (Myspace Music), David Goodman (CBS Interactive), Little Steven (Underground Garage and the E Street Band), Ariel Hyatt (Ariel PR), Corey Denis (Not Shocking), Linda Lorence, (SESAC), Jay Frank (CMT), Gwen Lipsky (Sound Thinking), Tom Jackson (onstagesuccess.com), Martin Atkins (Tour: Smart), John Simson (Soundexchange), Corrie Christopher (APA), Chris Vinson (Bandzoogle), and Tony Van Veen (Discmakers) and many more. The Artist Movement “conducted” by Margaret Cho featured superstar artists discussing how they got their break and tips on how to apply what worked for them.
After a sold-out event in New York City on July 19–21, 2010, New Music Seminar returned to Los Angeles one day after the Grammys, with its 3-day event from February 14 through 16th, 2011, at the Sheraton Universal Hotel. The kickoff red carpet event, The After Grammy Jammy (the NMS Opening Night Party), was held at The Music Box in Hollywood on Monday night, February 14 with the “Artist on the Verge Finals”, which selects one artist who will walk away with over $50K in promotion and marketing, Tuesday, February 15 at The Roxy. The two-day, three-night conference included a symphony of five "movements" (focused discussions) over the course of two days, 12–18 minute Intensives (presentations) from key industry leaders, 22 mentoring sessions, daily and nightly musical performances, Summit Meetings and workshops on Rock, Hip Hop, Producers and Songwriting along with ongoing networking opportunities throughout.
On June 17–19, 2012, the New Music Seminar explored the exciting future of the music business with the SoundExchange Digital Broadcasting Summit and the BMI Creative Conclave; which took place at Webster Hall in New York City. The creative community and their label partners met the digital broadcasters, music bloggers, music technologists and all of the new music exposure and monetization players. Clear Channel CEO, Bob Pittman and Sean Parker were the keynote speakers and shared their vision for the future. Every sector of the evolving new music business convened to discuss their perspectives for the exciting new future for the music business.
In 2013, the New Music Seminar, along with the SoundExchange Digital Broadcasting Summit, moved to the iconic New Yorker Hotel and held its opening night party at Webster Hall. 2013 marked a growth in International relationships spearheaded by the newly appointed General Manager, Peter Schwinge. Music showcases from France, Spain, and Sweden – an International Movement conducted by MIDEM, and an uprising in International sponsors and delegates enhanced the discussion throughout the global music community.
A new addition, to the benefit of artists, was the Music Xray A&R Listening and Critique room where artists had the opportunity to have their music listened to, and critiqued by reps from: Atlantic Records, Republic Records, RCA Records, Virgin Records, Label Recruit, LOCAL VIBES, Glassnote Records, Razor & Tie, Robbins Entertainment, Island Def Jam, and Columbia Records.