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|Slogan||Affordable Fun For Everyone!|
|Location||Southport, Merseyside, England|
|Operating season||February - November|
|Area||Southport, Merseyside, England|
|Roller coasters||4 rollercoasters|
|Water rides||1 log flume|
|Re-opened July 2007, following closure in September 2006.|
New Pleasureland, previously named Pleasureland, is an amusement park located in Southport, Merseyside, England. The original park operated from 1912 to 2006 and was closed by the parent Blackpool Pleasure Beach company  due to what they stated was a lack of returns after investment. The park was reopened in 2007.
- 1 Pleasureland (1912-2006)
- 2 New Pleasureland (2007-present)
- 3 Current rides
- 4 Notable Past Rides
- 5 Incidents
- 6 References
- 7 External links
The first Pleasureland had been operating since 1912, but was closed suddenly on 5 September 2006, as the previous owner said it was unsustainable. It was Blackpool Pleasure Beach's sister amusement park. Due to lack of return on investments, it was not seen as viable to be kept operating. This end result was speculated to have been due at least in part to an introduced entrance fee which proved unpopular and resulted in a serious downturn in the number of visitors.
The park included several historical rides such as the Cyclone wooden rollercoaster, which was demolished just two weeks after the park closed. One of the park's unique features was its Funhouse with traditional funhouse attractions such as the Wheel and the Social Mixer. The Funhouse continued to operate for several months until its closure on March 31, 2007. Soon after, the funhouse was gutted and parts taken to Blackpool, as it is rumored a possible heritage fairground museum is planned for the future at Blackpool.
Not much is known about the fate of many of the classic rides at Pleasureland, although some have been bought and put into storage for a prospective Dreamland revival project in Margate. On 14 September 2006, pictures were released onto the Internet of people dismantling the Cyclone, much to the dismay of local residents, Pleasureland fans, and coaster enthusiasts.
On 18 September 2006, two protesters climbed to the top of the Cyclone in an attempt to save it. The protest lasted for three hours, after which the protesters came down over police concerns regarding the distraction they posed causing to passing motorists. There was a petition co-ordinated by a group of coaster enthusiasts to try and save the ride, but this effort also failed. The Cyclone was demolished on 20 November 2006.
New Pleasureland (2007-present)
On 31 May 2007, it was announced that Dreamstorm International were to invest £100 million at the Pleasureland site. Pleasureland was re-opened to the public on 21 July 2007 and renamed New Pleasureland. In June 2007, some of the original Pleasureland buildings were demolished, except for buildings around the perimeter. The site re-opened under new management as scheduled, with a temporary travelling fairground. Then, following a successful summer season, the park was kept open (weekends only) until November 2007, when some demolition of remaining unwanted buildings was carried out and refurbishment of other buildings completed. A Pinfari "Zyklon Loop" rollercoaster was constructed on the site where the Traumatizer once stood and was opened at the start of the 2008 season, named 'Storm'. The Traumatizer was moved to Blackpool Pleasure Beach and opened as the Infusion in 2007.
The Park reopened in 2008 on the 21st of March. However, on 20 March, Sefton Council announced that a company called Urban Splash had been chosen to develop Southport seafront including the Pleasureland site. Here is a report from BBC News. It was announced in October 2008 that New Pleasureland would return for the 2009/10 seasons. An official opening schedule has been announced for 2009,
The Traumatizer  station building has been demolished. In February 2008, the site of the Cyclone Rollercoaster  was landscaped, and part of the old River Caves ride demolished to make room for more rides.
"Norman Returns The Pleasure" The Park re-opened for the 2008 season on the 15th March and rides added for the summer months. Work has also continued on the grounds to make them look more presentable. A Big Top Circus was added during the summer weeks but was removed by its owners after only 2 weeks in the park due to the low number of people visiting New Pleasureland at the start of the summer holiday period. In Summer 2008, a new static ride was opened in the form of a swinging pirate ship. In early 2008, a new roller coaster opened. "Indy's Lost World - The Ride" is a themed indoor roller coaster, based on the latest Indiana Jones' film; Indiana Jones and the Kingdom of the Crystal Skull The roller coaster is situated inside the old Fun House building. In September 2008, it was announced that New Pleasureland will return for the 2009/10 season. In October 2008, the park's Pinfari Roller Coaster, Storm was removed from the park and sold.
On the evening of the 21st of April, an arson attack took place, destroying the Lost Dinosaurs of the Sahara (River Caves) and a nearby inflatable attraction. In May 2009, the original Pleasureland Wildcat coaster was bought by Norman Wallis and rebuilt in its original location. The Wildcat opened on 12 August 2009.
The 'Haunted Inn', the only remaining original feature of Pleasureland, was destroyed in a fire on 30 January 2010. The Pleasureland main entrance building, which was built not long before the original park closed in 2006, was also demolished in February 2010. The Casablanca Entertainment complex was repainted white in June 2010 and is awaiting refurbishment.
Indy's Lost World Indoor Roller Coaster was closed early 2010. It is to be replaced with a new Indoor Ghost Train. The ride opened in July 2010.
Battlefield Live Southport has opened on the site of the old Southport Zoo, which is immediately adjacent to Pleasureland. Battlefield Live is an outdoor combat game using guns that fire infra-red beams. The site is accessed via Pleasureland and it opened in August 2010.
The park opened during the Easter Holidays hosting a Monster Truck weekend. A circus was also moved onto the site for the spring season. The previous weekend hosted an Urban Graffiti Art Festival.
The park opened again in march, with a New ride called "Air" and a new log flume ride was constructed on the site of the old Log Flume which was demolished in 2007. A new 'Events Arena' was opened in July with plans to be used as a concert venue.
The park opened again in march, with 3 new rides including 3 rides from Camelot Theme Park which was closed in 2012 and the rides are ferris wheel and Fabbri Evolution which was named Excalibur II and a carousel.
|2008||2010||"Indy's Lost World"|
|2008||-||"Rock 'N' Roll Express"|
|-||-||"Junior Quad Bikes"|
Notable Past Rides
|1937||2006||"Cyclone"||Wooden rollercoaster, opened on Good Friday 1937. Severely damaged by hurricane in January 1961, but quickly repaired and reopened in time for 1961 season. The station was damaged by fire in 1984 but was immediately rebuilt. Main structure demolished September 2006. Cars taken to Pleasure Beach Blackpool.|
|1998||2006||"Chaos"||Relocated to Lightwater Valley.|
|2004||2006||"Sandstorm"||Cage style attraction. Relocated to Dreamland Margate (June 2007)|
|1975||2006||"The Sky-Ride"||Cable cars. Relocated to Dreamland Margate (June 2007)|
|2003||2006||"Abdulla’s Dilemma"||Workings relocated to Dreamland Margate (June 2007)|
|1997||2006||"Tidal Wave"||Pirate ship. Relocated to M&D’s Scotland.|
|2004||2006||"Desert Convoy"||Car ride. Relocated to Knowsley Safari Park.|
|1999||2006||"TraumaTizer"||Relocated to Pleasure Beach Blackpool.|
|2000||2006||"King Solomon's Mines"||Relocated to Dreamland Margate.|
|1980s||2006||"Big Apple"||Current location unknown. Similar ride currently operates on site.|
|2002||2006||"Space Shot"||Relocated to Loudoun Castle.|
|2004||2006||"Lost Dinosaurs of the Sahara"||Workings relocated to Dreamland Margate. Building demolished 2009 after fire. Dinosaur figures and central chamber volcano relocated to Blackpool Zoo as part of the Dinosaur exhibit.|
|1914||2006||"Caterpillar"||Relocated to Dreamland Margate.|
|1991||2006||"Chewits Log Flume"||Demolished June 2007.|
|2006||2006||"Chair-O-Planes"||Operated at New Pleasureland in 2008.|
|1994||2005||"Water Toboggans"||Removed in 2005 and put into storage.|
|-||2006||"Marakesh Express"||Relocated to Loudoun Castle.|
|1955||2007||"Fun House"||Refurbished in 2000, the Fun House continued to operate after park closure but was later gutted, with rides taken to Blackpool possibly for the rumored heritage museum as the rides where not found anywhere else.
The original building is now being used for Indy's Lost Adventure.
|1992||2006||"Viking Boats"||Relocated to Lightwater Valley.|
|1992||2006||"Safari Bugs"||owned by caddick engineering. Location now unknown|
|1912||2004||"Sultan's Towers"||Helter Skelter. Destroyed 2005.|
|-||2006||"Flying Camels"||Relocated to Lightwater Valley.|
|1997||2006||"The Mistral"||Relocated to Dreamland Margate.|
|2006||2006||"Big Wheel"||Temporary ride before closure, location unknown|
|1931||2006||"Ghost Train"||The original Ghost Train was closed in 1997 and replaced in 1998 by a new spinning-cars ride that reused many of the old ride's effects. Relocated to Dreamland Margate.|
|1997||2006||"Tagada"||Current location unknown. Similar ride currently operates on site.|
|1995||2002?||"Himalaya"||Sold, Current location unknown.|
|1949||2010||"Haunted Inn"||The Haunted Inn (formerly the "Crazy Cottage") was the last remaining part of the old Pleasureland, but was burnt down on the 30th January 2010.|
|1994||2000||"Astroslide"||Sold, now in Tatsminda Park Georgia (Replaced by dodgems)|
|1930||1977||"Noah's Ark"||Destroyed by fire in September 1977|
|1949||2003||"Waltzer"||Numerous Waltzer rides have been on site since 1940s|
While under the ownership of the Thompson family, two incidents occurred.
In April 2004, four people were stranded on the ride due to an electrical fault.
On August 25, 2004, a 59-year-old employee was killed after he became trapped on a cable car as he was performing maintenance on the ride. The park was fined £95,000 for breaching health and safety laws and was also ordered to pay £50,000 in costs.
- "Pleasureland Theme Park". UK Attractions.com. 1999-02-22. Retrieved 2013-04-01.
- Mersey Reporter & Southport Reporter - News page
- Club Pleasure Beach
- Mersey Reporter & Southport Reporter - News page
- Sefton MBC and A local newspaper report also RSS report from local paper
- [dead link]
- [dead link]
- "Liverpool - Places - Wildcat reopens at Southport Pleasure Beach". BBC. 2009-08-13. Retrieved 2013-04-01.
- Ben Turner. "News - Liverpool Local News - Arson suspected to be behind fire at Southport's Pleasureland Haunted House fairground attraction". Liverpool Echo. Retrieved 2013-04-01.
- Yaqoob, J (2011) "Monster fun in store for truck fans at Southport’s Pleasureland this week", http://www.southportvisiter.co.uk/southport-news/southport-southport-news/2011/04/20/monster-fun-in-store-for-truck-fans-at-southport-s-pleasureland-this-week-101022-28547737/
- Yaqoob, J (2011) "Southport’s first Urban Art and Street Painting Festival launches this weekend", http://www.southportvisiter.co.uk/southport-entertainment/2011/04/15/southport-s-first-urban-art-and-street-painting-festival-launches-this-weekend-101022-28520860/
- Dutton, C. (2012) "Southport New Pleasureland Attractions and Rides - Air", http://www.southportfunfair.co.uk/attractions-rides.html
- The park's official website
- New outdoor attraction at Pleasureland
- Urban Splash Will Develop Pleasureland Site A BBC News Report
- Official website (from Wayback Machine)
- Going, Going, Gone: The Original Southport Pleasureland On themagiceye at Joyland.
- Featuring pictures and videos of New Pleasureland
- September 2010 article detailing the history of the park