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Although footwear remains the main focus of the company, they also offer clothing, such as leather jackets and corsets. They also make motorcycle helmets.
New Rock products include 'Gothic' boots and shoes, motorcycle style boots, Western/cowboy boots, high-heeled boots, formal shoes and boots, and New Rock trainers.
Gothic musician Voltaire mentions New Rock products as a symbol of uniformity in "The Industrial Revolution (And How It Ruined My Life)."