New Wave (design)

In design, New Wave refers to an approach to typography that actively defies strict grid-based arrangement conventions. Characteristics include inconsistent letterspacing, varying typeweights within single words and type set at unusual angles. [1]

Credit for the introduction of New Wave design is given to Wolfgang Weingart.^{[citation needed]} April Greiman is credited for popularizing it in the United States.^{[citation needed]}

References

• American Institute of Graphical Arts (1998). "April Greiman". http://www.aiga.org/content.cfm?contentalias=AprilGreiman. Retrieved 2007-01-13.