New World (supermarket)

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New World
Type Subsidiary
Founded 1963
Headquarters Wellington, New Zealand
Number of locations 138 (October 2012)
Parent Foodstuffs
Website www.newworld.co.nz

New World is a New Zealand full-service supermarket chain. Each store is independently owned, operated and is part of one of 2 Foodstuffs’ co-operatives (Foodstuff North Island and Foodstuffs South Island). Other members of the Foodstuffs Co-operatives which are also independently owned and operated include Pak'nSave and Four Square stores.

Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). As of October 2012, there is a total of 138 New World supermarkets across the North and South Islands of New Zealand.

New World stores tend to be smaller (2,500–3,000 square metres (27,000–32,000 sq ft)) and more upscale than their competitors. Prices can be slightly higher in most stores, due to the cost of upscale presentation, large employee numbers (200-300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys program since that program started in September 1996.

New World traditionally advertises with a circular, delivered weekly to mailboxes, and containing discounts and specials. New World's in the North Island have done away with pop out coupons. Instead using "Auto-Coupons", which are much like regular coupons but come off automatically at the register without a customer having to physically present a cut-out coupon. South Island stores required the customer to use a coupon discount card which is found in the circulated coupon book. The card has a barcode which when scanned reduces coupon products to the discount price. If you don't receive it in the mail, you can use the store one, with prompting. This was replaced by the North Island System at the end of 2009.

In early 2003 New World helped introduce Superbank, a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank didn't have any physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Money.

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