New York Fashion Week
|New York Fashion Week|
|Genre||clothing and fashion exhibitions|
|Location(s)||New York City|
New York Fashion Week, held in February and September of each year, is a biannual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It consists of numerous branded events, including Mercedes-Benz Fashion Week New York and MADE Fashion Week, as well as numerous independent fashion productions around town. It is one of four major fashion weeks in the world, along with those in Paris, London, and Milan.
New York Fashion Week vs. Mercedes-Benz Fashion Week
During New York Fashion Week, IMG produces "Mercedes-Benz Fashion Week New York," one of several international Mercedes-Benz Fashion Weeks, which also take place in Miami, Berlin, Russia, Australia, and Istanbul, among other locations.
Leading designers will often showcase separately from Mercedes-Benz-sponsored events.
For Fall 2014, Oscar de la Renta and Vera Wang will show independently from IMG / Mercedes-Benz. Although Michael Kors, Diane von Fürstenberg and Carolina Herrera were originally rumored to be departing, they will show with Mercedes-Benz in February 2014.
The first New York Fashion Week (which was then called "Press Week") was the world's first ever organized fashion week. First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations. (Buyers were not admitted to the shows, and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.
In 1994, the event was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based fashion press (e.g., District L, Fashionista, FWD, and The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
History 2000 - present
At the Fall 2009 Fashion Week, the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.
Because of the recession affecting most of the world, designers were stepping outside of the box for fall 2009. In previous years, fashion houses would be expecting costs up to $750,000 to produce a quality runway show. The idea of using mannequins to display clothing was used by established designers Betsey Johnson and Vera Wang as a way to cut model and runway costs - even the mannequins themselves can be rented instead of bought. Mara Hoffman, Sergio Davila and Nicholas K saved 40 percent of their costs by combining their separate lines into one show. Another trend seen during fall 2009 Fashion Week was recession friendly fashion. A number of pieces displayed were items that could be worn in the fall and carry over to the spring. A popular staple was bold color dressed that could be worn over a turtleneck in colder weather and stand alone in the spring; convertible blazers were introduced by Vera Wang and Karen Walker as a way to get double the wear out of one piece.
Due to increasing pressure from Bryant Park management, Mercedes-Benz Fashion Week was hosted in Damrosch Park at the Lincoln Center for the Performing Arts for the first time in September 2010. In addition to the new location, Mercedes-Benz Fashion Week partnered with Fashion GPS, a new technology that offered quick seating and check-in for guests at the shows.
The 2011 Mercedes-Benz Fall Fashion week collection will be showcased starting the second week of February and will be held at the Lincoln Center for Performing Arts. The Lincoln Center for the Performing Arts offers an additional 17,000 square feet of space, but the location change is still receiving mixed reviews.
There initially appeared to be a trend toward darker and more somber designs.
The Mercedes Benz Fashion Week Spring/Summer 2014 shows at Lincoln Center ran from September 5–12, 2013, although independent shows began a day earlier. On November 4, 2013, IMG announced that it is outsourcing production of its New York and Miami fashion weeks to LDJ Productions.
||This article uses bare URLs for citations, which may be threatened by link rot. (April 2014)|
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- Wilson, Eric. A New Home for New York Fashion Week New York Times (Feb. 2, 2009).
- The Shop Company - http://theshopcompany.com/rentals
- O'Dell, Amy. Three Ways to Check In to Fashion Week With Lincoln Center's Fancy New Computer System New York Magazine (Aug. 19, 2010).
- "Mercedes-Benz Fashion Week: Location". Mercedes Benz Fashion Week. Retrieved February 13, 2011.
- "Peter Som Tones It Down". New York Times. February 11, 2011. Retrieved February 13, 2011.
- "NYFW Spring 2014 Schedule: All The Shows To Know, By Date And Designer", Huffington Post, 6 September 2013. Retrieved on 5 November 2013.
- "IMG Announces Fashion Week Changes", Women's Wear Daily, 5 November 2013. Retrieved on 5 November 2013.
- LDJ Productions. Retrieved on 5 November 2013.
- Brown, Rachel (11 February 2014). "Tory Burch Linking With Google's Lightbox for NYFW". WWD. Retrieved 11 February 2014.
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