NewsCred

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NewsCred, Inc. is a content marketing and syndication platform. Founded in 2008 by Shafqat Islam, Iraj Islam, and Asif Rahman, NewsCred offers a single place for publishers and brands to license text, images, and video from leading publications including The New York Times, Forbes, Reuters, The Economist, Los Angeles Times, Associated Press, The Mayo Clinic, Bloomberg and Financial Times.[1]

Introduction[edit]

NewsCred has five product offerings: SmartWire, SmartGalleries, SmartPress, Curation Services and a Syndication Suite.

NewsCred clients include B2C and B2B brands seeking content marketing solutions. Clients also include publishers.[2]

Products[edit]

SmartWire is NewsCred’s core product, providing licensed content from over 2,500 publishers.[3] Through NLP and semantic technology, NewsCred curates and customizes content to clients' specific audience needs and interests. NewsCred delivers content, images and multimedia by API (xml, JSON or RSS), to platforms such as mobile and iPad.

SmartGalleries offers clients the ability to create and publish image galleries using a single API.[4] This cloud-publishing tool allows clients to find and organize photo assets in addition to image re-sizing and cropping. Images can be updated automatically.

NewsCred’s SmartPress is a white labeled CMS, offering the ability to design, host and launch "customized content experiences". NewsCred clients including Pepsi and The New York Daily News use SmartPress to pad out their editorial sections, digital magazines, email and social marketing campaigns.

NewsCred’s in-house editorial team selects articles, writes summaries, optimizes content for SEO and builds slideshows for clients as part of Curation Services. As a result of NewsCred taking on curation for Pepsi Pulse, homepage traffic increased by 32% within one month.[citation needed]

The NewsCred Syndication Suite is an API that allows clients to manage all of their syndication needs in one place. NewsCred can ingest text, images, video and semi-structured meta-data. NewsCred then streamlines that data through algorithms, and delivers it to web, tablet or mobile.[citation needed]

Company History and Management[edit]

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York and Bangladesh.[5] CEO Shafqat Islam worked for Merrill Lynch as an information technology project leader for six years, prior to founding NewsCred. [3] The company is backed by investors including FirstMark Capital, Mayfield Fund, Greycroft Partners, IA Ventures, Floodgate Fund, Lerer Ventures, AOL Ventures, Advancit Capital and Naval Ravikant.[5][6]

NewsCred initially launched as a consumer-facing news site.[2] The company then shifted to a full-fledged B2B content marketing and syndication platform. Brands such as Pepsi, Zurich Insurance and Orange Telecom have used NewsCred’s content marketing solutions[5] for social media and email marketing campaigns, to build mobile applications as well as to create custom content hubs and microsites.

In October 2012, NewsCred acquired the cloud publishing platform Daylife,[4] making Daylife's SmartGalleries feature one of its key product offerings.

External links[edit]

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