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Founded 2004[1]
Headquarters Denver, Colorado, USA
Key people
Greg Reinacker, Founder
Daniel Kraft, CEO
Products Social Sites
Number of employees
Website Sitrion

Sitrion (formerly NewsGator Technologies) is a multinational software company headquartered in Denver, Colorado. Sitrion develops and markets collaboration software. It was founded in 2004 under the name NewsGator. It was initially a consumer company focused on RSS aggregation, before shifting its focus to the enterprise market. The company raised $12 million in funding in 2007 and acquired Tomoye in 2010. In 2014 the name was changed to Sitrion.

Corporate history[edit]

NewsGator was founded in 2002 by Greg Reinacker and was initially self-funded. Mobius provided an undisclosed amount of Series A and Series B funding in the early 2000s.[2] A third $6 million round of funding was raised in 2005.[3] In 2005 the company acquired Bradbury Software, which developed a desktop application called FeedDemon and a CSS/xHTML editor called TopStyle.[4] Another $12 million in funding was raised in December 2007, followed by $10 million in 2009.[5] In 2010 NewsGator acquired Canada-based Tomoye, an enterprise community and collaboration computing vendor, primarily used by government organizations.[6] Daniel Kraft became CEO & President in 2012.[7]

In 2013, NewsGator acquired Sitrion, who was previously a business partner.[8][9] The following year the company changes its name to Sitrion.[10]


A user interface image of the Social Sites collaboration software

Version history[edit]


In 2002 Sitrion (then called NewsGator) originally developed consumer RSS software that allowed users to receive notifications when a blog, news site or other page was updated.[2][11] It was one of few readers that integrated directly with Microsoft Outlook.[11] In 2003 a version 1.3 was introduced that added support for subscribing to newsgroups through Outlook, automated some of the organization features and made other improvements.[12] Version 2.0 was released in March 2004, which allowed users to get notifications from any device, to access exclusive content and made other improvements.[13] By 2004 it was one of the better known RSS tools.[14] It also made a partnership that year with PR firm Edelman to develop a reader tool called Hosted Conversations used by Edelman clients and available to others.[15] Integration with Factiva was also introduced that year.[16]

Social Insights and enterprise[edit]

Newsgator started pursuing the enterprise market in late 2005 with a new NewsGator Enterprise Server (NGES) product.[17] By 2009 the company had shifted focus to the enterprise market.[5] Version 3.0 of Social Insights was released in late 2009. Among other improvements, it introduced a microblogging component to the software.[18] In 2012 the company started developing software for vertical markets[19] and products for regulatory compliance in partnership with HiSoftware.[20] A simplified user interface for Newsgator Tomoye was introduced in 2011.[21]


Social Sites is comparable to Facebook, but designed for use with Sharepoint and used for employee collaboration.[5] It is typically used to add functionality to Microsoft Sharepoint and SAP processes.[8][22]


Computers and Applied Sciences reviewed version 2.7 of Social Sites, Sitrion's Facebook-like employee collaboration tool. It praised the software's user interface and synchronization across devices.[22]


  1. ^ Eldon, Eric (1/11/2012). "NewsGator Has Quietly Built An Enterprise Social Networking Business On Top Of SharePoint". TechCrunch. AOL Inc. Retrieved 27 February 2014.  Check date values in: |date= (help)
  2. ^ a b Wehner, Ross (December 2, 2004). "VC firm re-infuses NewsGator Superior-based Mobius is the sole investor in the company that offers news updates from across the Web". The Denver Post. pp. C–04. 
  3. ^ McGhee, Tom (April 20, 2005). "News-update firm attracts interest". The Denver Post. 
  4. ^ Jaques R. NewsGator snaps up FeedDemon. Information World Review [serial online]. June 2005;(214):8. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed May 31, 2014.
  5. ^ a b c Perez, Juan (January 12, 2009). "Enterprise 2.0 Vendor NewsGator Gets Funding Boost". CIO Magazine. 
  6. ^ Zinck, Barb (January 20, 2010). "NewsGator Acquires Tomoye: Expands Solution Offering, Markets". CMS Wire. 
  7. ^ Mosher Zinck, Barb (8/12/2012). "NewsGator Brings in ifridge Founder Daniel Kraft as New President & CEO". CMS Wire. Simpler Media Group, Inc. Retrieved 27 February 2014.  Check date values in: |date= (help)
  8. ^ a b Stowe, Boyd (2013-10-23). "NewsGator acquires Sitrion, pushes ahead in innovation sector". GigaOm. GigaOm. Retrieved 27 February 2014. 
  9. ^ Turk, Melanie (2013-10-22). "In Acquiring Sitrion, NewsGator Hopes to Make the Mundane More Fun". nojitter. Enterprise Connect. Retrieved 27 February 2014. 
  10. ^ Koplowitz, Rob (2/3/2014). "Your Next Portal Should Be An Engagement Workplace". Forrester Research. Forrester Research. Retrieved 27 February 2014.  Check date values in: |date= (help)
  11. ^ a b Lynch J. RSS News Readers Browse for You. PC Magazine [serial online]. October 2003;22(17):32. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  12. ^ Caton M. NewsGator sharpens news gathering. Eweek [serial online]. August 25, 2003;20(34):51. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  13. ^ Miller R. RSS Delivery Gets Around with NewsGator Upgrade. Econtent [serial online]. March 2004;27(3):7-8. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed May 31, 2014.
  14. ^ Shinkle, Kirk (April 12, 2004). "Too Much Data To Track On Web? Then Aggregate With RSS". Investor's Business Daily. 
  15. ^ Garcia, Tonya (December 18, 2006). "NewsGator, Edelman ink partnership". PRWeek. Retrieved June 1, 2014. 
  16. ^ Pickering B. NewsGator link-up gives Factiva edge in RSS feeds. Information World Review [serial online]. June 2005;(214):3. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  17. ^ Elgan, Mike. "NewsGator Goes Corporate With RSS Server". InformationWeek. 
  18. ^ NewsGator releases Social Sites 3.0. KM World [serial online]. November 2009;18(10):29. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.
  19. ^ "NewsGator launches social business solutions for key vertical markets". Marketing Weekly News. August 11, 2012. p. 426. 
  20. ^ "NewsGator and HiSoftware Close the Social Business Compliance Gap". Information Technology Newsweekly. March 13, 2012. p. 228. 
  21. ^ "NewsGator Simplifies Management of Online Communities With New Version of NewsGator Tomoye". Computer Weekly News. February 3, 2011. p. 119. 
  22. ^ a b Reid C. NewsGator Social Sites 2.7. Econtent [serial online]. September 2009;32(7):20-22. Available from: Computers & Applied Sciences Complete, Ipswich, MA. Accessed June 1, 2014.

External links[edit]