||This article may require cleanup to meet Wikipedia's quality standards. (August 2009)|
NEWS lab conical flask logo by Andre Casaclang
|Type of site||News website|
|Created by||News Digital Media|
The lab lets users comment and rate a number of internet products being developed by NEWS.com.au. The collated feedback is used to assist with alterations to the products' design or function before being released to other websites within the group.
The 14 November 2006 launch coincided with World Usability Day 2006, a global event designed to raise users awareness in regards to product usability.
The lab was closed and the URL deactivated in 2007.
NEWS Lab is the R&D section of NEWS.com.au, the Australian breaking news website run by News Digital Media. The lab concept was created by Charles Brewer and Graeme Merrall and managed by Sigrid Kirk, Group Publisher, News Digital Media.
Richard Freudenstein, formally COO of BSkyB, was announced as the Chief Executive of News Digital Media on 10 July 2006. He formally took up this position on 10 October 2006.
The 4 products launched with the lab were: