Next Media Animation

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Next Media Animation is a Taiwan-based subsidiary of Next Media, a Hong Kong media conglomerate, which creates humorous and simple CGI-animated coverage of recent news stories. The shorts were originally narrated in Mandarin and subsequently subtitled in English; more recent ones are released with both Chinese, Japanese, and English narration.

The studio became well-known beyond its Chinese-language audience in 2010, when it covered the revelations of Tiger Woods' extramarital affairs and the JetBlue flight attendant incident,[1] and participated in an online video "feud" with Conan O'Brien.[2] NMA also collaborated with The Daily Show with Jon Stewart in creating a satirical depiction of the Wedding of Prince William and Catherine Middleton.

Related research[edit]

To examine the effects of using animation in news report by Next Media Animation on young viewers, the School of Communication of Hong Kong Baptist University conducted two studies in 2011.[3] For the first study, an experiment with 153 college students as participants was conducted to compare the perceived credibility of news reports with and without melodramatic animation. The results show that the animation format neither enhances nor dampens news credibility. However, they also show that sound effects reduce the credibility of news reports using melodramatic animation. The perceived credibility was also related to the credibility of the news organization and the medium dependency of the viewer. The other study adopts uses and gratifications theory and surveys 312 college students to investigate their viewing of animated-news.[4] Seven motives were identified, which included social interaction, relaxation, information-seeking,entertainment, pastime,interpersonal learning and companionship, for viewing such animated-news videos. Results from a hierarchical regression suggest predictive relationships among personality characteristics, the seven motives and the effects of perceived news credibility and newsworthiness, and the intention to share such animated news videos with others.

Social[edit]

In September 2013, Marina Shifrin left her video-editing job at the company by posting a video on YouTube.[5][6] In the film, she dances around the open-plan workspace to Kanye West's single "Gone", with subtitles explaining her grievances in detail. She writes: 'I work for an awesome company that produces news videos. For almost two years I've sacrificed my time, energy and relationships for this job, and my boss only cares about quantity and how many views each video gets. So I thought I'd make one of my own to focus on the content instead of worry about the views. Oh, and to let my boss know I quit.' Soon after her video went viral, Next Media Animation responded with their own video.[7]

References[edit]

  1. ^ "The Taiwan Company That's Turning News into Cartoons". Time. August 23, 2010. 
  2. ^ Damon Brown (December 8, 2010). "Conan O'Brien, Taiwan studio in Web-video 'feud'". CNN. 
  3. ^ Cheng, B.K.L., & Lo, W.H. (2012). "Can news be imaginative? An experiment testing the perceived credibility of melodramatic animated news, news organizations, media use, and media dependency". Electronic News, 6(3), 131-150. 
  4. ^ Lo, W.H., & Cheng, B.K.L. (2012). "Fueling the debate: Predictive relationships among personality characteristics, motives and effects of animated news viewing". Paper presented at the Annual Conference of Association of Education for Journalism and Mass Communication (Electronic News Division), Chicago, US, August 10–13, 2012. 
  5. ^ "Video editor quits her job by filming herself dancing around boss's office at 4am and posting it on YouTube". Mail Online. September 30, 2013. 
  6. ^ http://www.youtube.com/watch?v=Ew_tdY0V4Zo
  7. ^ http://mashable.com/2013/10/01/viral-resignation-response. Mashable. October 1, 2013.

External links[edit]