Niantic Labs

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The logo for Ingress, the most successful project of Niantic Labs to date

Niantic Labs, or NianticLabs@Google (also known as Niantic Project), is an internal startup within Google, Inc.[1] The Labs takes its name from a whaling vessel that came to San Francisco during the Gold Rush.[2]


  • In September 2012, Niantic came out with its first product, a free Android app called Field Trip.
  • In November 2012, Ingress, an invite-only augmented reality game for Android, was launched.
  • In October 2013, Ingress became an ongoing open beta accessible with Android.
  • In December 2013, Ingress came out of beta on the Android platform.
  • In July 2014 Niantic released Ingress on the iOS platform.
  • In the future, Niantic Labs will release a new game accompanying a set of books and a movie. It will be called Endgame: Ancient Truth.[3]


  1. ^ Kessler, Sarah. "Can A Startup Live Inside Google? Niantic Labs, Creators Of Field Trip And "Ingress" Try". Fast Company. Retrieved May 22, 2013. 
  2. ^ Upbin, Bruce. "The Niantic Project: What Is Google Up To?". Forbes. Retrieved May 22, 2013. 
  3. ^ Rosenblatt, Seth Google's Niantic follows Ingress with Endgame Cnet retrieved 9th Sept 2014

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