Nicholas O'Shaughnessy

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Nicholas Jackson O'Shaughnessy is Professor of Communication at Queen Mary, University of London.[1] He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, a Quondam Fellow of Hughes Hall, University of Cambridge[1][2] and has previously been a Professor at Keele University and Brunel University.

He was educated at Bedford School and Bedford College, University of London.[citation needed] He also holds postgraduate degrees from Cambridge University, Keble College, Oxford (where he was president of the Oxford Union debating society) and Columbia University in New York.

In the 1983 general election, he stood as the Conservative candidate in Swansea East, coming in third place, behind the Liberals and Labour incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then Prime Minister John Major.

O'Shaughnessy is the author of a number of books including The Phenomenon of Political Marketing (1990) and Politics and Propaganda, Weapons of Mass Seduction (2004).[3][4] His most recent work looks at the role of emotion in marketing and seeks understanding as to why advertising persuades.[1]


  1. ^ a b c "Professor Nicholas O'Shaughnessy Professor of Communication". Queen Mary University London. Retrieved 18 January 2013. 
  2. ^ "The Fellowship Professor Nicholas J O'Shaughnessy". Hughes College, Cambridge website. Retrieved 18 January 2013. 
  3. ^ Harris, P (June 2007). "Book Review: Politics and Propaganda: Weapons of Mass Seduction". Journal of Macromarketing 27 (2): 199–201. doi:10.1177/0276146707301786. 
  4. ^ Richards, Barry (2008). "A Review of: "Politics and Propaganda. Weapons of Mass Seduction. Nicholas Jackson O'Shaughnessy"". Journal of Political Marketing 7 (1): 92–95. doi:10.1080/15377850802064163.