Sir Nicholas Andrew Serota, CH (born 27 April 1946) is Director of the Tate art museums and galleries. He was director of the Whitechapel Gallery, London, and The Museum of Modern Art, Oxford, before becoming in 1988 director of the Tate, the United Kingdom's national gallery of modern and British art. He has been the chairman of the Turner Prize jury.
Nicholas Serota, the son of Stanley and Beatrice Serota, grew up in Hampstead, North London. His father was a civil engineer and his mother a civil servant, later a life peer and Labour Minister for Health in Harold Wilson's government and local government ombudsman. Serota was educated at Haberdashers' Aske's School and then read Economics at the University of Cambridge (Christ's), before switching to History of Art. He completed a Masters degree at the Courtauld Institute of Art, University of London, under the supervision of Michael Kitson and Anita Brookner; his thesis was on the work of J. M. W. Turner.
In 1969, Serota became Chairman of the new Young Friends of the Tate organisation with a membership of 750. They took over a building in Pear Place, south of Waterloo Bridge, arranging lectures and Saturday painting classes for local children. The Young Friends staged their own shows and applied for an Arts Council grant, but were asked to desist by the Tate Chairman and Trustees, who were concerned with the appearance of official backing for these ventures. Serota and his committee resigned, which caused the end of the Young Friends, whose accommodation was taken over for rehearsals by the National Theatre.
In 1970, he joined the Arts Council of Great Britain's Visual Arts Department as a regional exhibitions officer, and in 1973 he was made Director of the Museum of Modern Art, Oxford (now Modern Art Oxford). There he organised an important early exhibition of work by Joseph Beuys and formed an important working relationship with Alexander "Sandy" Nairne, who would work with Serota at various points in the following years.
In 1976, Serota was appointed Director of the Whitechapel Gallery in London's East End. The Whitechapel was well regarded but had suffered from lack of resources. Serota assembled at the Whitechapel a staff including Jenni Lomax (later Director of the Camden Arts Centre), Mark Francis (later of Gagosian Gallery) and Sheena Wagstaff (later Chief Curator of Tate Modern), and organised influential exhibitions of Carl Andre, Eva Hesse and Gerhard Richter as well as early exhibitions of then emerging artists such as Antony Gormley. In 1980, assisted by Alexander "Sandy" Nairne, he organised a two-part exhibition of 20th-century British sculpture, on a scale which had not been seen in the United Kingdom before. In 1981, he curated "The New Spirit in Painting", with Norman Rosenthal and Christos Joachimides for the Royal Academy.
The shows, where Serota was helped by his very capable administrator Loveday Shewell, often received adverse reviews in the press, which reacted with an uncharacteristic dislike for contemporary avant-garde art. Thus Serota remained somewhat distanced from the English establishment, although developing a growing reputation internationally in the art world.
In 1984-1985, Serota took the bold step of shutting down the Whitechapel for over 12 months for extensive refurbishment. A strip of land had been acquired, which allowed a design by architects Colquhoun and Miller for a first-floor gallery, restaurant, lecture theatre and other rooms. Although receiving wide approbation, the scheme was in deficit by £250,000. In 1987, Serota raised £1.4m in an auction of work, which he had asked artists to donate, thus not only paying off the debt, but creating an endowment fund to allow future exhibitions of more unconventional work, unlikely to attract a commercial sponsor. The success of this was instrumental in Serota's appointment in 1988 as Director of the Tate Gallery.
The short-listed candidates for the Tate Directorship, who included Norman Rosenthal and Julian Spalding, were asked to prepare a seven-year scheme for the Tate. Serota's submission, on two sides of A4 paper, was titled "Grasping the Nettle". It analysed the various areas of Tate work and proposed future stratagems to deal with the imminent crisis caused by restricted government financial support, changing public sector management expectations and increasing art market prices. He saw many areas of the Tate's operations in need of overhaul, and concluded that the gallery was loved, but not respected enough. Tate Chairman, Richard Rogers considered this by far the best proposal submitted.
News of Serota's appointment as Tate Director was received enthusiastially by Howard Hodgkin, who wrote in The Sunday Times, "Nick Serota has enormous energy and demonstrated at the Whitechapel a tremendous sense of diplomacy. He is a passionate man, and indeed is quite unusual in this country in his commitment to modern painting and sculpture." In contrast, Peter Fuller made a scathing attack in Modern Painters magazine, saying that Serota would be incapable, by temperament and ability, of maintaining the Tate's historic collection.
Major expansion of the Tate Gallery had been seen as inevitable for two decades. In 1993, the creation of the National Lottery made it possible to anticipate the availability of major public funding for an enlarged Gallery. In 1995, Tate received £52 million towards the conversion of the former Bankside Power Station to create Tate Modern. The final cost was £135 million; Serota managed to secure the funds to make up the shortfall from a range of private sources. Tate Modern opened in May 2000 and quickly became a major tourist fixture of London. As well as housing acclaimed new works by Louise Bourgeois and Anish Kapoor, the Gallery has also provided the base for successful exhibitions of Donald Judd, Picasso, Matisse and Edward Hopper.
On 21 November 2000, Serota gave the Dimbleby Lecture in London. He started it by telling of a 1987 Civil Service enquiry which ranked the pay of the Tate Gallery director with that of larger museums such as the National Gallery, because the former "has to deal with the very difficult problem of modern art." He explained this:
|“||For in spite of much greater public interest in all aspects of visual culture, including design and architecture, the challenge posed by contemporary art has not evaporated. We have only to recall the headlines for last year's Turner Prize. "Eminence without merit" (The Sunday Telegraph). "Tate trendies blow a raspberry" (Eastern Daily Press), and my favourite, "For 1,000 years art has been one of our great civilising forces. Today, pickled sheep and soiled bed threaten to make barbarians of us all" (The Daily Mail). Are these papers speaking the minds of their readers? I have no delusions. People may be attracted by the spectacle of new buildings, they may enjoy the social experience of visiting a museum, taking in the view, an espresso or glass of wine, purchasing a book or an artist designed t-shirt. Many are delighted to praise the museum, but remain deeply suspicious of the contents.||”|
In 1998, Serota conceived Operation Cobalt, the secret buyback of two of Tate's paintings by J. M. W. Turner that had been stolen from a German gallery in 1994. The paintings were recovered in 2000 and 2002, resulting in a profit of several million pounds for Tate.
Controversies and Criticism
In December 2005, Serota admitted that he had filled in with false information an application form to the Art Fund (NACF) for a £75,000 grant towards buying The Upper Room, stating that the Tate had made no commitment to purchase the work (a requirement of the grant), whereas they had in fact already paid a first instalment of £250,000 several months previously. He attributed this to "a failing in his head". The NACF allowed the Tate to keep the grant.
In 2006, the Charity Commission ruled the Tate had broken charity law (but not the criminal law) over the purchase and similar trustee purchases, including ones made before Serota's directorship. The Daily Telegraph called the verdict "one of the most serious indictments of the running of one of the nation's major cultural institutions in living memory." In April 2008, Thomson started a petition on the Prime Minister's web site against Serota's Tate directorship.
Serota has been criticised by Platform (art group) and Liberate Tate for inviting increased sponsorship of the Tate from BP. Their demands were supported by 8,000 Tate members and visitors, and artists including Conrad Atkinson.  When questioned about BP sponsorship during Deepwater Horizon oil spill, Serota responded "We all recognise they have a difficulty at the moment but you don't abandon your friends because they have what we consider to be a temporary difficulty."
Since its formation in 1999, the Stuckist art group has campaigned against Serota, who is the subject of group's co-founder Charles Thomson's satirical painting Sir Nicholas Serota Makes an Acquisitions Decision (2000), one of the best known Stuckist works. He was dubbed the "least likely visitor" to The Stuckists Punk Victorian show at the Walker Art Gallery in 2004, which included a wall of work satirising him and the Tate, including Thomson's painting. In fact, he did visit and met the artists, describing the work as "lively".
In 2005, the Stuckists offered 160 paintings from the Walker show as a donation to the Tate. Serota wrote to the Stuckists, grounds that the work was not of "sufficient quality in terms of accomplishment, innovation or originality of thought to warrant preservation in perpetuity in the national collection", and was accused of "snubbing one of Britain’s foremost collections".
In 2001, Stuart Pearson Wright, winner of that year's BP Portrait Award, said that Serota should be sacked, because of his advocacy of conceptual art and neglect of figurative painting. In 2012, Ruth Dudley Edwards claimed that Serota had "used his power as head of the Tate galleries to promote talentless self-publicists and to encourage the proliferation of the ugly and the pointless".
Notes and references
- "Person Page 14018". Thepeerage.com. Retrieved 2012-11-28.
- "Is the new Whitechapel gallery a modern masterpiece?". The Independent (London). 3 April 2009.
- "Major leads honours list for peace", BBC, 31 December 1998. Retrieved 14 April 2007
- The London Gazette: . December 30, 1998. Retrieved 2008-12-05.
- The London Gazette: . September 14, 1999. Retrieved 2008-12-05.
- The London Gazette: . 15 June 2013.
- "Birthday Honours List 2013" (PDF). HM Government. 14th June 2013. Retrieved 14th June 2013.
- Spalding, Frances (1998). The Tate: A History, pp. 150–151. Tate Gallery Publishing, London. ISBN 1-85437-231-9.
- Spalding, Frances (1998). The Tate: A History, pp. 245–252. Tate Gallery Publishing, London. ISBN 1-85437-231-9.
- Serota, Sir Nicholas. "The Dimbleby lecture 2000: Who's Afraid of Modern Art", BBC, 6 March 2001. Retrieved from web.archive.org, 8 July 2008.
- "Tate Broke Own Rules on Ofili Buy" The Sunday Telegraph, December 18, 2006 Retrieved March 23, 2006
- Higgins, Charlotte. "How the Tate broke the law in buying a £600,000 Ofili work", The Guardian, 19 July 2006. Retrieved 1 February 2008
- Duff Oliver, "Blades out for Serota in petition to No 10", The Independent, 24 April 2008. Retrieved 3 May 2008.
- The What Next? art campaign must tackle sticky questions like BP at Tate The Guardian, 3 May 2013
- Interview The Jewish Chronicle, 8 July 2010
- Cassidy, Sarah. "Stuckists, scourge of BritArt, put on their own exhibition", The Independent, 23 August 2006. Retrieved 6 July 2008.
- Pia, Simon. "Simon Pia's Diary: Now the Stuckists are on the move", The Scotsman, p.22, 22 September 2004. Retrieved from newsuk, 15 March 2008.
- "Winning artist slams Tate director", BBC, 20 June 2001. Retrieved 8 July 2008.
- Dudley Edwards, Ruth (28 November 2012). "As prices for Damien Hirst's works plummet, pity the credulous saps who spent fortunes on his tosh". dailymail.co.uk. Retrieved 2012-11-28.
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