Ede was born in Edinburgh, where he attended Edinburgh Academy. He studied at Glasgow School of Art and Bretton Hall College in Leeds. He moved to Stoke Newington in 1996 to try to become an actor, but his mother died from a stroke in 1997 when he was 22 and he moved back to Edinburgh. He did work for the Stroke Foundation and joined Apollo Leisure in marketing, before moving back to Hackney in 1998 to became head of entertainment at Lastminute.com. In 2000 he became a marketing manager at Mondi Associates, then in 2001 he became head of packages at ATC Management.
In 2003, he did six months work experience at Shine Television, including co-presenting The Russell Grant Show on Sky One. Shortly afterwards, actress Jennifer Ellison asked him to host a party to highlight her appearance on Hell's Kitchen, which was his introduction to PR work. He launched Eden Lifestyle in 2004, then worked with Nick Fulford, merging their businesses in 2006. He was named Scottish Communicator of the Year at the 2009 Scottish Fashion Awards.
He has appeared on Project Catwalk since 2008 (gaining the nickname "the Simon Cowell of fashion"), Diet on the Dancefloor and Lorraine Kelly's morning show LK Today. He holds an annual celebrity fundraising night for the Stroke Association called "A Night with Nick", and is a patron for Jeans for Genes; his father, Donald Ede, was a developmental geneticist.
He is openly gay.
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