Nick Jr. (block)

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Nick Jr.
Old Nick Jr logo.png
Launched January 4, 1988 (1988-01-04)
Owned by Viacom (through Viacom International and MTV Networks)
Slogan Play With Us!
Country United States
Language English
Headquarters New York City
Sister channel(s) Nick, Nicktoons, Nick at Nite, TeenNick
Website

www.nickjr.com

www.nickjr.com/playtime

Nick Jr. was a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It was aimed at kids ages 2 to 10 years. On September 28, 2009, Nick Jr. was launched as a full channel, being moved out of Nickelodeon. It is owned by MTV Networks, a division of Viacom International.

History[edit]

1988–1994[edit]

From the morning of January 4, 1988, onwards, the Nick Jr. brand was in place and in use, with an approximate six-hour portion of the Nickelodeon broadcast day, at 9:00am – 3:00pm every weekday.[1] The logo for the new Nick Jr. brand became a distinctive feature for the block. At first, the Nick. Jr. logo was orange for "Nick" and blue for "Jr.". The logo varied in the shape or species (e.g. two stars, two trains, two trees, two robots, two balls, two castles, two pigs, two cows, two horses, two brothers, two cats, two dogs). Until May 1991, a former staple of the Nickelodeon lineup, Pinwheel was featured, and eventually replaced by a new timeslot for Eureeka's Castle. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (The World of David the Gnome, Sharon, Lois & Bram's Elephant Show, Noozles, Funky Fables, The Adventures of the Little Koala, The Adventures of the Little Prince, The Littl' Bits, Grimm's Fairy Tale Classics, Maya the Bee, Maple Town, Curious George, Jim Henson's Muppet Babies, The Care Bears). Programming of both live action and puppeted preschool programming also appeared during this time. Many of the Nick Jr. network ID's were produced at VideoWorks Inc. with 2D animation, CGI animation and clay animation.

1994–2003[edit]

The final pre-Face program aired on December 31, 1993 and it was The World of David the Gnome right before the closing ID of Nick Jr and a handover to Friday's Nickelodeon program schedule. After that, they had an advertisement for Nick Jr.'s upcoming rebrand, also mentioning Face, the block's mascot. On January 3, 1994, proceeding the first network ID, Nick Jr. introduced Face, the animated host that introduced, and wrapped up shows, and smaller variety pieces. More than 400 Face promos were created and produced by Nick Digital (Nickelodeon's in-house animation studio), and later at Data Motion Arts from 1996 to 1999, and then at Napoleon Videographics from 1999-2003, and finally at Tonic in New York from 2003-2004. From this point forward, he changed colors, moods, and feelings, also on that day a slew of new shows and shorts premiered, including Nick Jr. Little Big Room, Muppet Time, Gullah Gullah Island, Allegra's Window, The Busy World of Richard Scarry, and Winky Love. Programming during this period included (but wasn't limited to) Allegra's Window, Little Bear, Gullah Gullah Island, The Busy World of Richard Scarry, The Wubbulous World of Dr. Seuss, Franklin, Rupert, Rugrats (re-runs, also aired as part of the original Nickelodeon), Jim Henson's Muppet Babies, The Muppet Show, Eureeka's Castle, Bob the Builder, and Blue's Clues. Face, in the context of its segments, was capable of materializing objects such as an astronaut, a robot, a clown, a window, a traffic light, stars, even wood, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the slogan Just for me, followed by a nod. Face was voiced by Chris Phillips who also voices Roger Klotz on Disney's Doug and various promos & bumpers for the MTV networks (including Nickelodeon's Next bumpers and promos from 1993 to the 2000s). Original Face was removed from the lineup on September 26, 2003.

2003–2009[edit]

On September 29, 2003, Face was given a new look, which added eyebrows and a chin and straightened the eyes by inverting them. Also, his voice turned into a D.J. rapper-like voice. Also, a new series of segments called Nick Jr. Play Along debuted, and the new segments were hosted by live-action people. New Face was removed from the lineup on Friday, October 8, 2004.

On Monday, October 11, 2004, Nick Jr. introduced a new mascot named Piper O'Possom, and it also contained a new slogan, Nick Jr! We Love to Play! The first program aired with this look was Dora the Explorer. Piper O'Possom was dropped on Friday, September 7, 2007.

On September 10, 2007, Nick Jr. was updated and introduced new graphics and music. That means they created the Nick Jr. logo in plushies. The plushies are: Robots, Scaters, Beardogs, Bunnies, Space Monkeys, and Much More. This saw the new look, which indicates preschoolers to play and learn with Nick Jr. characters. The first program aired with this look was Dora the Explorer.

On February 6, 2009, Nickelodeon removed the Nick Jr. branding from its lineup. Nick Jr. shows continued airing on the slot, but with the Nickelodeon branding, replacing the Nick Jr. branding, and the addition of more frequent commercial advertising. The final program was Ni Hao, Kai-Lan. On September 28, 2009, Nick Jr. received its own 24/7 network removing Noggin.

Cross programming with other networks[edit]

Cross programming is a term used in broadcast programming. From 2000 to 2002 and from 2005 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2002 and 2005, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when DIC Entertainment (now Cookie Jar Entertainment) started the KOL Secret Slumber Party/KEWLopolis/Cookie Jar TV on CBS.

Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, after the sale of Telemundo to NBC and the CBS/Viacom split, Nick programming was replaced with a Spanish-language version of NBC/Ion Television's qubo block.

On April 5, 2008, competing Spanish network Univision added Spanish dubbed versions of Dora the Explorer and Go, Diego, Go! to their Saturday morning Planeta U line-up.

For a brief time in summer 2010, Tr3s (a sister network to Nickelodeon) aired a daily block of Spanish-dubbed Nick Jr. programs under the name Tr3s Jr.. Pistas de Blue (episodes from the Steve Burns era of Blue's Clues) and Wonder Pets were featured in the block.

Face made an appearance during the 2012 New Year edition of The '90s Are All That, TeenNick's 1990s-oriented late night block. Face's appearances consisted of out-of-context clips that make him appear to be drunk or making adult comments (e.g. Yeah, grow a pear!).

See also[edit]

References[edit]

External links[edit]

Barney Super Dee Duper is On Nick Jr 1996