Nick at Nite
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| Nick@Nite | |
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| Launched | July 1, 1985 |
| Network | Nickelodeon |
| Owned by | Classic Viacom (1985-2005) New Viacom (2005-present) |
| Picture format | 480i |
| Country |  United States of America |
| Language | English |
| Headquarters | New York, New York |
| Formerly called | Nick at Nite (July 1985-2002, September 2007-September 2009) |
| Website | http://www.nickatnite.com |
Nick at Nite (stylized as nick@nite) is the evening programming block broadcast over Nickelodeon Sundays through Thursdays from 8:00 p.m. to 7:00 a.m., Fridays from 9:00pm to 7:00am, and Saturdays from 10:00pm to 7:00am. Eastern and Pacific Time. Nickelodeon is known for its children's shows during the day, while Nick at Nite appeals to adult and/or adolescent audiences with a lineup of live-action sitcoms.
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[edit] History
Nick at Nite debuted at 8 p.m. on July 1, 1985 as a block on Nickelodeon. MTV Networks President Bob Pittman had asked Nickelodeon General Manager Gerry Laybourne to develop programming to fill the time vacated by A&E Network (which occupied the former Alpha Repertory Television Service time slot), to take better advantage of precious satellite time. After futile attempts at original program development, she asked programming and branding consultants Alan Goodman and Fred Seibert of Fred/Alan Inc. (successful as the original MTV branders, and Nickelodeon's explosive rebranding) to come up with programming. After being presented with over 200 episodes of The Donna Reed Show (which Laybourne despised), Goodman and Seibert conceived the idea of the "first oldies TV network." They modeled the new evening and overnight programming block on the successful oldies radio format, "The Greatest Hits of All Time," and branded the block with their next evolution of MTV- and Nickelodeon-style imagery and bumpers. Head programmer Debby Beece led the team to the name "Nick-at-Nite," and Fred/Alan developed the original logo with Tom Corey and Scott Nash of Corey McPherson Nash, Boston, creators of the well-recognized Nickelodeon orange logo.
Its initial programming (running from 8 p.m. - 6 a.m., seven days a week) was a block of classic sitcoms such as The Donna Reed Show and Dennis the Menace, and the classic drama Route 66. As Nick at Nite grew, it would add to its library of shows branching out to rerun sketch comedy, such as original Saturday Night Live episodes as well as the Canadian series SCTV. It also briefly reran the 1970s mock local talk show Fernwood 2Night. As the years went by, the channel's sitcom library swelled to over a hundred shows. For the station's 20th birthday celebration in June 2005, TV Land aired an episode from almost every series that had appeared on Nick at Nite.
In 1995, Nick at Nite celebrated its 10th Anniversary with a week long event. Throughout the week, the channel aired "hand picked episodes" of almost every series aired on the network. Each episode was introduced with its history, episode number, and how long it ran on Nick at Nite. The 10th Anniversary on-screen bug was shown at the bottom left corner of the screen for 10 seconds once per half hour show, it was used for the entire year of 1995 as was the 20th Anniversary logo in 2005.
Nick at Nite has also spun off a niche network, TV Land, which features a variety of rerun programming. The networks were operated together until December 17, 2006, when Nickelodeon began overseeing Nick at Nite, and "Nick at Nite's TV Land" became "TV Land". On February 13, 2006, the Latin American version of Nickelodeon started broadcasting Nick at Nite for the first time. Since January 2007, the network has aired shows like ALF, Mork & Mindy, The Addams Family, The Munsters, Bewitched, I Dream of Jeannie, Growing Pains, The Facts of Life, Clarissa Explains It All, Kenan and Kel, Diff'rent Strokes, Get Smart, Perfect Strangers, and more, which have been broadcast in Latin American local networks and other cable channels. Although the Latin American Nickelodeon was born in the mid-1990s, it had never carried the Nick at Nite block before.[1]
In 2007, the Nick at Nite logo changed the color from blue to orange thus creating a match with Nickelodeon's colors. On September 1, 2007, a new logo similar to the former Nickelodeon logo but in the shape of a crescent moon, was introduced. The first program ever aired on the relaunched Nick at Nite was America's Funniest Home Videos.
The logo changed again on September 28, 2009 upon the launch of Nickelodeon's universal rebranding effort, with Nick at Nite stylized as nick@nite rendered as one word in lower case letters within the new network logo. The @ sign had been used in some versions of the first Nick at Nite logo in the early and mid 2000's for visual symmetry, owing to the character's building ubiquity from the Internet and eventually into general pop culture.
[edit] Programming
[edit] International
International versions exist in Latin America, Japan, India, Russia, CIS, and Southeast Asia.
[edit] References
[edit] External links
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